Connect Microsoft Ads to Superset: Dashboards in Minutes

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Microsoft Ads
Superset

How to Visualize Microsoft Ads Data in Superset

Kondado makes it simple to bring your Microsoft Ads metrics into Superset for comprehensive analysis and reporting. With our direct connection, you can replicate your advertising data on a configurable schedule and transform raw campaign numbers into clear visual insights. Marketing teams gain immediate visibility into Bing ad performance without writing complex queries or managing technical infrastructure.

To visualize Microsoft Ads data in Superset, simply connect your Microsoft Ads account as a data source, select Superset as your destination, and choose which advertising metrics to replicate. Your data flows directly into Superset where you can build custom charts and dashboards that update automatically based on your preferred schedule. This streamlined approach helps SMBs and agencies monitor campaign ROI and optimize ad spend without technical barriers.

Kondado connects Microsoft Ads to Superset using a direct “Via Kondado” connection that requires no intermediate databases, no code, and no complex setup, allowing business users to configure automated data updates every 5 minutes, 15 minutes, hourly, or daily to keep dashboards current.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The Custom Report pipeline lets you define exactly which Microsoft Ads dimensions and metrics matter most to your business, from campaign costs to detailed audience demographics and conversion values. By bringing this customizable data into Superset, marketing teams can visualize click-through rates, impression shares, and conversion trends across Bing’s search network. You can correlate advertising spend with revenue outcomes, identify top-performing campaigns by region or device, and build interactive dashboards that support daily budget decisions with current performance data updated on your chosen schedule without manual exports.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Ads dashboards in Superset

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads account

Log into Kondado and select Microsoft Ads as your data source, then authenticate with your Microsoft credentials to establish the connection.

2
Select Superset destination

Choose Superset as your visualization tool and configure the destination settings to prepare for automated data replication.

3
Build dashboards and schedule updates

Select the Custom Report pipeline with your preferred metrics and dimensions, then set your update frequency to maintain current dashboards in Superset.

Access Microsoft Ads data in Superset and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Superset automatically

How do I connect Microsoft Ads to Superset using Kondado?
Start by adding Microsoft Ads as a data source in your Kondado account and authenticate with your Microsoft credentials. Then select Superset as your destination, choose the Custom Report pipeline with your preferred dimensions and metrics, and set your update schedule to begin replicating data automatically.
What Microsoft Ads KPIs should I track in Superset dashboards?
Focus on metrics that drive business decisions such as click-through rates, cost per acquisition, impression share, and conversion rates by campaign or ad group. Superset visualizations help you monitor spend efficiency across Bing's network and compare performance trends over time to optimize your advertising budget.
How often does Microsoft Ads data update in Superset?
You control the refresh timing based on your reporting needs, selecting intervals as frequent as every 5 minutes or as spaced as daily updates. This flexibility ensures your Superset charts reflect recent campaign activity without requiring manual data uploads or spreadsheet refreshes.
Can I build custom dashboards in Superset with Microsoft Ads data?
Yes, you can create fully customized dashboards in Superset using the Custom Report pipeline to select specific dimensions and metrics that match your business goals. Build visualizations that track campaign ROI, audience demographics, or device performance to support strategic marketing decisions.
Are there pre-built report templates for Microsoft Ads in Superset?
Kondado provides the data foundation for you to build custom dashboards in Superset rather than pre-built templates. This approach gives you complete flexibility to design reports that match your specific KPIs, branding, and analysis requirements without template limitations.
How can I share Microsoft Ads dashboards with my team in Superset?
Once your dashboards are built in Superset, use the platform's native sharing features to distribute insights with stakeholders across your organization. Your team accesses current campaign data automatically updated through Kondado, ensuring everyone works with the same performance metrics.
Do I need technical skills to set up Microsoft Ads in Superset?
No coding or technical expertise is required, as Kondado handles the connection between Microsoft Ads and Superset through a simple point-and-click interface. Business users can configure data replication and start building visualizations within minutes without involving IT teams or database administrators.

Try out all the features for free for 14 days