Connect Microsoft Ads to Microstrategy: Dashboards in Minutes

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Microsoft Ads
Microstrategy

Visualize Microsoft Ads Data in Microstrategy

You can visualize your Microsoft Ads performance in Microstrategy by using Kondado to replicate your advertising data on a configurable schedule. Simply connect your Microsoft Ads account as a data source, select Microstrategy as your destination, and choose which pipelines you want to visualize. Your campaign metrics from Bing and partner networks flow directly into Microstrategy through a simple connection that requires no coding or complex configuration. This connection allows marketing teams to analyze search advertising performance alongside other business data for complete visibility into campaign ROI.

Kondado provides a direct connection between Microsoft Ads and Microstrategy, enabling you to replicate your custom advertising reports on a configurable schedule ranging from every 5 minutes to daily updates, with no coding required.

With automated data refresh, you can monitor click-through rates, conversion costs, and impression trends as they evolve throughout the day. Business users gain the ability to spot underperforming ad groups quickly and reallocate budgets toward high-converting keywords without waiting for manual exports. This streamlined workflow transforms raw advertising metrics into actionable intelligence that drives smarter media buying decisions and improves return on ad spend across Microsoft’s search networks.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The combination of Microsoft Ads and Microstrategy unlocks powerful analysis capabilities for search marketing campaigns. You can access the Relatório customizado pipeline to bring in fully customizable advertising data with dimensions and metrics defined by your specific business needs. This flexibility allows you to build comprehensive dashboards tracking cost per acquisition, impression share, and quality score trends across Bing’s search network. Marketing teams can correlate Microsoft Ads performance with sales data to identify which audience segments deliver the highest lifetime value, enabling precise budget allocation and strategic bidding adjustments that maximize campaign effectiveness.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Ads dashboards in Microstrategy

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads

Authenticate your Microsoft Ads account in Kondado to establish your data source and select the Relatório customizado pipeline containing your advertising metrics.

2
Choose Microstrategy Destination

Select Microstrategy as your destination to receive the replicated data, allowing you to visualize Bing campaign performance alongside other business intelligence.

3
Configure Refresh and Build

Set your preferred update frequency from 5 minutes to daily, then build custom dashboards in Microstrategy to analyze trends and optimize your advertising spend.

Access Microsoft Ads data in Microstrategy and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Microstrategy automatically

How do I set up the Microsoft Ads connection to Microstrategy?
Start by adding Microsoft Ads as a data source in your Kondado account and authenticate with your Microsoft advertising credentials. Then select Microstrategy as your destination and choose the Relatório customizado pipeline to begin replicating your campaign data. The entire setup takes just a few minutes and requires no technical coding or database configuration.
What advertising KPIs should I track in Microstrategy for Microsoft Ads?
Focus on metrics like click-through rate, cost per click, conversion rate, and impression share to evaluate campaign effectiveness across Bing's search network. You should also monitor quality score trends and return on ad spend to optimize bidding strategies and budget allocation. These indicators help identify which ad groups and keywords drive the most valuable customer actions.
How often can I update my Microsoft Ads data in Microstrategy?
Kondado allows you to configure data refresh frequencies ranging from every 5 minutes to daily updates, depending on your reporting needs and campaign activity levels. You can adjust this schedule anytime to ensure your Microstrategy dashboards reflect recent performance during high-traffic periods or seasonal campaigns. This flexibility keeps your analysis current without manual data exports.
Can I build custom dashboards in Microstrategy with Microsoft Ads data?
Yes, once your data flows into Microstrategy, you can create fully customized reports and visualizations tailored to your specific marketing objectives. Combine Microsoft Ads metrics with data from other sources like Google Sheets or BigQuery to build comprehensive views of your marketing funnel. This connection supports any visualization type available in Microstrategy, from simple charts to complex analytical models.
Are there pre-built report templates available for Microsoft Ads in Microstrategy?
Kondado does not provide pre-built report templates for this connection, allowing you complete freedom to design dashboards that match your unique business requirements. You can build custom visualizations focusing on the specific dimensions and metrics that matter most to your organization. This approach ensures your reports address your exact key performance indicators rather than generic advertising benchmarks.
How do I share Microsoft Ads dashboards with my team in Microstrategy?
Once you build your dashboards in Microstrategy, use the platform's native sharing features to distribute insights to stakeholders across your marketing and operations teams. Your colleagues can view updated campaign performance data according to the refresh schedule you configured in Kondado. This ensures everyone works from the same current information when making budget and strategy decisions.
What specific Microsoft Ads metrics can I visualize in Microstrategy?
Through the Relatório customizado pipeline, you can access dimensions and metrics including impressions, clicks, conversions, spend amounts, and quality scores from your Bing advertising campaigns. The pipeline brings in fully customizable data fields that you define, allowing you to track everything from keyword performance to audience demographics. This comprehensive data set supports detailed analysis of your Microsoft advertising investments.
Do I need technical skills to connect Microsoft Ads to Microstrategy?
No coding or technical expertise is required to establish this connection through Kondado's no-code platform. The setup process uses simple authentication and point-and-click selection of your desired pipelines and destination. Business users and marketing teams can independently manage this connection without relying on IT departments or developers.

Try out all the features for free for 14 days