Connect Microsoft Ads to QlikView: Dashboards in Minutes

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Microsoft Ads
QlikView

Visualize Microsoft Ads Data in QlikView

Marketing teams need clear visibility into campaign performance across Bing and partner networks to optimize ad spend effectively. Kondado enables you to replicate your Microsoft Ads data directly into QlikView without complex technical setup or intermediate databases. You can access your advertising metrics on a configurable schedule, whether you need updates every few minutes or daily summaries.

Kondado connects Microsoft Ads to QlikView using a direct integration that delivers your custom reports automatically, letting you build interactive dashboards that update on your chosen frequency from 5 minutes to daily.

Business users can transform raw advertising data into actionable insights, tracking campaign ROI, audience reach, and conversion patterns through intuitive visualizations. This connection helps marketing teams make faster decisions about budget allocation and targeting strategies without waiting for manual data exports.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado, your Microsoft Ads data flows through the Custom Report pipeline directly into QlikView, letting you visualize campaign performance, audience demographics, and conversion tracking in unified dashboards. You can configure multiple instances of this pipeline to monitor different aspects of your advertising, such as separate pipelines for keyword analysis and budget allocation tracking across your Bing network. This direct connection empowers marketing teams to analyze click-through rates, cost per acquisition, and impression share without manual data preparation, enabling faster decisions about ad spend optimization.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Ads dashboards in QlikView

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads as data source

Log into Kondado and select Microsoft Ads from the available data sources, then authenticate your account to establish the connection. Choose the Custom Report option and select which advertising metrics and dimensions you want to replicate to your analytics environment.

2
Select QlikView as destination

Choose QlikView from the destination options to receive your Microsoft Ads data through Kondado's direct integration. Configure your update schedule based on how frequently you need fresh campaign performance data for your business decisions.

3
Build dashboards and configure refresh

Launch QlikView to design interactive reports using your replicated Microsoft Ads metrics, creating visualizations that track KPIs like conversion rates and cost per click. Set up automated data refreshes to keep your marketing dashboards current without manual intervention.

Access Microsoft Ads data in QlikView and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in QlikView automatically

How do I connect Microsoft Ads to QlikView using Kondado?
Start by selecting Microsoft Ads as your data source in Kondado and authenticate with your Microsoft account credentials. Then choose QlikView as your destination and configure which custom report dimensions and metrics you want to replicate. The setup requires no coding or IT support, allowing marketing teams to establish the connection in minutes rather than hours.
What marketing dashboards can I build with Microsoft Ads data in QlikView?
You can create comprehensive campaign performance dashboards showing click-through rates, conversion volumes, and cost per acquisition trends across your Bing advertising network. Build audience analysis views that segment impressions by demographics, device types, and geographic regions to optimize targeting strategies. Many teams also design budget monitoring reports that compare spend efficiency across different ad groups and keyword categories.
How often does Microsoft Ads data update in QlikView?
Kondado lets you configure automated updates on a schedule that fits your business needs, ranging from every 5 minutes for active campaign monitoring to daily summaries for strategic reviews. You select the frequency during setup and can adjust it anytime as your reporting requirements change. This ensures your QlikView dashboards always reflect current performance without manual data refreshes.
Which advertising KPIs should I track in QlikView from Microsoft Ads?
Focus on quality score trends, impression share percentages, and cost per click averages to gauge ad relevance and market competitiveness. Monitor conversion rates and return on ad spend to evaluate campaign profitability, while tracking device and geographic performance splits to identify your highest-value audience segments. These metrics help you optimize bidding strategies and budget allocation across your Microsoft Advertising campaigns.
Can I share my Microsoft Ads QlikView dashboards with my team?
Once your data flows into QlikView, you can distribute dashboards through QlikView's native sharing features, allowing colleagues to view reports without needing direct access to Kondado. Team members can interact with filters and drill down into specific campaigns or time periods based on their role requirements. This collaborative approach ensures everyone from account managers to executives stays aligned on advertising performance.
Do I need technical skills to replicate Microsoft Ads data to QlikView?
No coding or database knowledge is required, as Kondado handles the technical configuration through a simple point-and-click interface. The platform manages the data replication process automatically after you select your desired metrics and dimensions from Microsoft Ads. Business users can maintain and modify the connection independently without submitting IT tickets or writing complex queries.
Can I combine Microsoft Ads data with other sources in QlikView?
Yes, you can blend your Microsoft Ads metrics with data from Google Sheets, BigQuery, or other advertising platforms to create unified marketing performance views. This allows you to compare Bing campaign results against other channels and calculate overall return on marketing investment within a single QlikView dashboard. Cross-source analysis helps identify which platforms deliver the best customer acquisition costs for your business.

Try out all the features for free for 14 days