Dashboards in minutes

Connect Microsoft Ads to Looker: Dashboards in Minutes

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Connect Microsoft Ads to Looker

Looking to turn your Microsoft Ads campaigns into clear visual insights that drive better marketing decisions? Kondado helps you replicate your advertising data directly into Looker without complex technical setup or intermediate databases. Simply connect your Microsoft Ads account as a data source, choose Looker as your destination, and start building dashboards that show exactly how your Bing campaigns are performing across all key metrics.

1
available pipeline
6
extractable fields
  • No code, no spreadsheets
  • Auto-refreshed data
  • 14-day free trial

Try out all the features for free for 14 days

With Kondado’s direct integration, your marketing team can access fresh campaign metrics on a configurable schedule, whether you need updates every 15 minutes for active campaigns or daily summaries for strategic reviews. Stop exporting spreadsheets manually and start making faster budget allocation decisions with automated data flows that keep your reports current and your team aligned.

Kondado connects Microsoft Ads to Looker through a direct integration that replicates your Custom Report data on a configurable schedule, enabling automated dashboard updates without intermediate databases or coding requirements.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields
Auto-refresh

Pre-configured reports

Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

What You Can Analyze

Need to track which Bing keywords are driving conversions or compare campaign performance across different audience segments? By replicating your Microsoft Ads Custom Report data into Looker, you can build tailored dashboards that reveal insights hidden in raw advertising metrics. Visualize click-through rates, impression shares, and cost-per-acquisition trends alongside your business KPIs to optimize spend and maximize ROI.

The Custom Report pipeline gives you full control over which dimensions and metrics to analyze, allowing you to create specific views for campaign managers, executive summaries, or client presentations. Whether you are monitoring daily ad spend or quarterly audience growth, combining Microsoft Ads data with Looker’s visualization capabilities helps you spot opportunities faster and adjust strategies with confidence.

Try out all the features for free for 14 days

How to create Microsoft Ads dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Your Microsoft Ads Account

Log into Kondado and add Microsoft Ads as a new data source by entering your credentials. Select the Custom Report pipeline to define which campaign metrics and dimensions you want to replicate.

2
Select Looker as Destination

Choose Looker as your destination and configure the "Via Kondado" connection method. Set your preferred update frequency, choosing from every 5 minutes to daily refreshes based on your reporting needs.

3
Build Dashboards and Configure Refresh

Create custom visualizations in Looker using your replicated Microsoft Ads data. Share reports with stakeholders and let Kondado maintain current data automatically on your configured schedule.

Access Microsoft Ads data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Looker automatically

How do I connect Microsoft Ads to Looker without setting up intermediate databases?
Kondado provides a direct integration that sends your Microsoft Ads data straight to Looker using our "Via Kondado" connection method. You simply authenticate your Microsoft Ads account in Kondado, select the Custom Report pipeline, and choose Looker as your destination. The data flows directly without requiring you to set up or manage any intermediate storage systems.
What specific Microsoft Ads metrics can I track in Looker dashboards?
Through the Custom Report pipeline, you can visualize any metric available in your Microsoft Ads account including impressions, clicks, conversions, cost-per-click, and conversion rates. You define which dimensions and metrics to replicate when setting up your pipeline, giving you complete flexibility to track the specific KPIs that matter most to your campaigns.
How often does my Microsoft Ads data update in Looker?
You configure the update frequency based on your business needs, with options ranging from every 5 minutes to daily updates. Once scheduled, Kondado automatically replicates fresh data from your Microsoft Ads Custom Report to keep your Looker dashboards current without manual refreshing.
Can I share Microsoft Ads dashboards with my team or clients?
Yes, once your data is in Looker, you can leverage Looker's built-in sharing features to distribute dashboards to stakeholders. Your team members can view campaign performance, filter by date ranges or campaigns, and access the same automated data updates you see, ensuring everyone works from consistent information.
Are there pre-built dashboard templates for Microsoft Ads in Looker?
Kondado does not provide pre-built report templates for this connection, allowing you to build completely custom dashboards tailored to your specific reporting needs. You have full freedom to design visualizations that match your brand, focus on your unique KPIs, and structure reports exactly how your team or clients prefer to see them.
Can I combine Microsoft Ads data with other marketing sources in Looker?
Absolutely, you can replicate data from multiple sources into Looker alongside your Microsoft Ads information. Many users blend their Microsoft Ads metrics with data from Google Sheets or BigQuery to incorporate offline conversions, CRM data, or cross-channel campaign comparisons for complete attribution analysis.

Try out all the features for free for 14 days