Connect Criteo to Looker: Dashboards in Minutes

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Criteo
Looker

Visualize Criteo Data in Looker

Connecting your Criteo advertising metrics to Looker is simple with Kondado’s no-code approach. You can replicate your programmatic campaign data directly into Looker using a Via Kondado connection and start building visualizations immediately, without technical setup or intermediate databases. Business users choose exactly which advertising metrics they want to analyze and configure how often their dashboards refresh to match reporting needs, whether that is every few minutes or once per day.

Kondado delivers Criteo data to Looker through a Via Kondado connection, making 146 fields available including daily ad statistics, clicks, impressions, spend, and revenue data, with automated updates configurable from every 5 minutes to daily.

Marketing teams and agencies use this connection to monitor dynamic display ad performance, optimize retargeting campaigns, and track revenue attribution through intuitive visualizations that keep stakeholders aligned on advertising results and ROI. The setup takes minutes and requires no engineering resources, so you can focus on analyzing campaign effectiveness rather than managing complex data infrastructure or writing API code.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Daily Ad Statistics pipeline, you can analyze every aspect of your retargeting campaigns directly in Looker. This comprehensive dataset includes clicks, impressions, total ad spend, bounce rates, and revenue generated, giving you complete visibility into campaign performance over any specific period. Business users build custom dashboards to track advertising efficiency, monitor budget allocation across dynamic display ads, and measure the true revenue impact of their Criteo retargeting efforts. You can also compare performance trends across different timeframes and identify which audience segments deliver the highest return on ad spend through clear visualizations that update automatically on your chosen schedule.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
146
extractable fields

Pre-configured reports

Report Description
Daily Ad Statistics Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.
Daily Ad Statistics
Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

Try out all the features for free for 14 days

How to create Criteo dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Criteo as Your Data Source

Authenticate your Criteo account in Kondado to access your programmatic advertising metrics. Select the Daily Ad Statistics pipeline to begin replicating your campaign data.

2
Select Looker as Your Destination

Choose Looker from the available destinations to receive your Criteo data. The direct integration sends your advertising metrics directly to your Looker instance without intermediate steps.

3
Build Dashboards and Configure Refresh

Create custom visualizations in Looker using your replicated Criteo data and set your preferred update frequency. Your reports will stay current automatically, whether you need updates every 5 minutes or daily.

Access Criteo data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Criteo data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Criteo data in Looker automatically

How do I connect Criteo to Looker without coding?
Use Kondado to authenticate your Criteo account and select Looker as the destination. The connection uses a direct integration that requires no technical configuration or database management on your part.
What specific Criteo KPIs can I monitor in Looker?
You can track cost per acquisition, click-through rates, and revenue per impression using the 146 fields available. This data helps you identify which retargeting campaigns deliver the best return on investment and where to adjust your bidding strategy.
How frequently can I refresh my Criteo advertising reports?
You choose the update interval based on your reporting needs, from near-real-time updates every 5 minutes to daily summaries. This flexibility ensures your Looker dashboards reflect current campaign performance without overwhelming your team with constant manual updates.
Can I share Criteo dashboards with my marketing team?
Once built in Looker, you can share dashboards with stakeholders across your organization. Your team members will see the same updated Criteo metrics you use to make campaign decisions.
Do you offer pre-built Criteo report templates for Looker?
Kondado does not provide pre-built report templates for this source. Instead, you have complete flexibility to build custom dashboards in Looker that match your specific retargeting analysis requirements.
How can I use Criteo data to improve my advertising decisions?
Analyzing your Daily Ad Statistics in Looker reveals which audience segments respond best to your dynamic display ads. You can reallocate budget toward high-converting campaigns and pause underperforming retargeting efforts based on actual revenue data rather than intuition.
Can I combine Criteo data with other marketing sources in Looker?
Yes, you can replicate data from multiple sources into Looker to create unified marketing reports. For example, combine your Criteo retargeting metrics with data from Google Sheets or BigQuery to see the complete customer journey across all touchpoints.

Try out all the features for free for 14 days