Connect Criteo to Metabase: Dashboards in Minutes

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Criteo
Metabase

Visualize Criteo Data in Metabase with Kondado

Kondado makes it simple to visualize your Criteo advertising performance directly in Metabase without any technical setup or complex configuration. You connect your Criteo account as a data source, select Metabase as your destination, and choose how often you want your marketing metrics to refresh. Within minutes, your programmatic advertising data becomes accessible as intuitive charts and graphs that help you track retargeting campaign effectiveness and optimize your ad spend.

Kondado provides a direct connection between Criteo and Metabase that replicates your Daily Ad Statistics on a configurable schedule, enabling marketing teams to build custom dashboards tracking clicks, impressions, bounce rates, and revenue without writing code or managing databases.

By automating the data replication process, Kondado ensures your Metabase reports always reflect the latest advertising insights. Marketing teams at SMBs and agencies can focus on optimizing display ad performance rather than wrestling with data preparation, making campaign decisions faster with visual data that updates every few minutes or on whatever schedule fits your business needs.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado’s Daily Ad Statistics pipeline, you can transform your Criteo retargeting data into actionable business intelligence within Metabase. This pipeline delivers 146 fields covering every aspect of your dynamic display campaigns, from click-through rates and total ad spend to revenue attribution and bounce rates.

Marketing teams can build Metabase dashboards that compare campaign performance across different time periods, identify which retargeting segments generate the highest return on ad spend, and spot trends in customer engagement patterns. By visualizing these advertising metrics alongside your other business data, you gain complete visibility into how your programmatic ads drive actual revenue and inform smarter budget allocation decisions.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
146
extractable fields

Pre-configured reports

Report Description
Daily Ad Statistics Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.
Daily Ad Statistics
Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

Try out all the features for free for 14 days

How to create Criteo dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Criteo Data Source

Add Criteo as a data source by entering your API credentials, then select the Daily Ad Statistics pipeline to start replicating your advertising metrics.

2
Choose Metabase Destination

Select Metabase as your destination to send Criteo data directly into your existing analytics environment without intermediate databases or complex configuration.

3
Configure Refresh and Build Dashboards

Set your preferred update frequency from 5 minutes to daily, then use Metabase's visual editor to create charts tracking clicks, impressions, and revenue from your retargeting campaigns.

Access Criteo data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Criteo data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Criteo data in Metabase automatically

How do I connect Criteo to Metabase using Kondado?
Start by adding Criteo as a data source in your Kondado account using your API credentials. Then select Metabase as your destination and configure which advertising metrics you want to replicate, with updates running automatically on your chosen schedule.
What Criteo advertising metrics can I track in Metabase dashboards?
You can track clicks, impressions, total ad spend, bounce rates, and revenue generated from your retargeting campaigns. The Daily Ad Statistics pipeline provides 146 fields that let you analyze dynamic display ad performance across any time period you define.
How often does my Criteo data update in Metabase?
You configure the update frequency based on your business needs, choosing intervals from every 5 minutes to daily updates. This keeps your Metabase dashboards current without manual exports, whether you need near-real-time monitoring or periodic reporting.
Can I share Criteo performance dashboards with my marketing team?
Yes, once your data flows into Metabase, you can create and share interactive dashboards with stakeholders across your organization. Team members can view campaign performance, filter by date ranges, and explore retargeting metrics without needing access to your Criteo account.
Do you offer pre-built report templates for Criteo data in Metabase?
Kondado focuses on getting your raw Criteo data into Metabase so you can build completely custom dashboards tailored to your specific KPIs. This gives you full control to create visualizations that match your unique retargeting strategy rather than using generic templates.
What decisions can I make with Criteo data visualized in Metabase?
You can identify which retargeting segments deliver the best return on ad spend, optimize your display ad budgets based on revenue attribution, and spot trends in customer engagement. Visualizing this data helps you decide where to increase investment and which campaigns need adjustment.
Can I send Criteo data to other tools besides Metabase?
Yes, Kondado can also send your Criteo data to Power BI, Looker Studio, Google Sheets, BigQuery, PostgreSQL, MySQL, Excel, Redshift, SQL Server, or Amazon S3.

Try out all the features for free for 14 days