Dashboards in minutes

Connect Google Ads to Metabase: Dashboards in Minutes

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Connect Google Ads to Metabase

How to visualize Google Ads data in Metabase? Kondado provides a direct connection that lets marketing teams replicate advertising metrics into Metabase without complex setup or intermediate databases. You simply connect your Google Ads account, select the data you want to analyze, and start building visualizations that help optimize campaign performance. The platform updates your data on a configurable schedule, ensuring your dashboards reflect current performance trends.

13
available pipelines
147
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Google Ads now →

Try out all the features for free for 14 days

Kondado connects Google Ads to Metabase via a direct integration that requires no coding, no manual exports, and no technical maintenance, allowing business users to analyze campaign performance, conversion tracking, and budget allocation through automated data replication on schedules ranging from 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Google Ads data available in Metabase

Each item below is automatically replicated by Kondado from Google Ads into Metabase — no schema setup, no manual mapping.

13
available pipelines
147
extractable fields
∞
Auto-refresh

Available integrations

Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

With Kondado, you can analyze your advertising performance directly in Metabase using pipelines like Campaign Performance Daily to monitor spend efficiency across all active campaigns, or Ad Conversions by Action to track which specific conversion events drive the most value for your business. Marketing teams can also leverage Keyword Performance Daily to identify high-performing search terms and optimize bidding strategies without waiting for manual reports. These automated insights help you make faster decisions about budget allocation, audience targeting, and creative performance while keeping your entire team aligned on the metrics that matter most.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Google Ads Account

Authenticate your Google Ads account in Kondado to establish your data source and select the specific advertising pipelines you want to analyze.

2
Select Metabase Destination

Choose Metabase as your visualization tool to receive the replicated data, enabling immediate access to campaign metrics without intermediate storage requirements.

3
Configure Dashboard Refresh

Build your marketing dashboards in Metabase and set your preferred update frequency to keep reports current with automated data replication.

Access Google Ads data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Google Ads > Airtable
Alteryx
Google Ads > Alteryx
Amazon Quicksight
Google Ads > Amazon Quicksight
BIMachine
Google Ads > BIMachine
Cortex
Google Ads > Cortex
Data Studio
Google Ads > Data Studio
Geckoboard
Google Ads > Geckoboard
Grafana
Google Ads > Grafana
IBM Cognos Analytics
Google Ads > IBM Cognos Analytics
Klipfolio
Google Ads > Klipfolio
Looker Studio
Google Ads > Looker Studio
Looker
Google Ads > Looker
Looqbox
Google Ads > Looqbox
Metabase
Google Ads > Metabase
Microstrategy
Google Ads > Microstrategy
Pentaho
Google Ads > Pentaho
Power BI
Google Ads > Power BI
Qlik Cloud Analytics
Google Ads > Qlik Cloud Analytics
Qlik Sense
Google Ads > Qlik Sense
Qlik
Google Ads > Qlik
QlikView
Google Ads > QlikView
Redash
Google Ads > Redash
Superset
Google Ads > Superset
Tableau
Google Ads > Tableau
BI TOTVS
Google Ads > BI TOTVS
Zoho Analytics
Google Ads > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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From wherever you need

Data from over 80 sources for Marketing, Ecommerce, ERPs, Customer Service, Finance, Databases, and much more

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Metabase automatically

How do I connect Google Ads to Metabase without technical setup? ▼
Start by selecting Google Ads as your data source in Kondado, authenticate with your Google account, and choose Metabase as your destination. The Via Kondado connection method eliminates the need for intermediate databases or complex configuration, allowing you to begin visualizing campaign data within minutes.
What Google Ads dashboards can I build in Metabase? ▼
You can create comprehensive dashboards tracking campaign ROI, conversion funnels, and demographic performance using pipelines such as Campaign Performance Daily and Age Demographics Performance. These visualizations help marketing teams monitor budget efficiency, analyze audience segments, and identify top-performing keywords without manual data preparation.
How often does Google Ads data update in Metabase? ▼
Kondado offers configurable update frequencies ranging from every 5 minutes to daily, allowing you to choose the refresh schedule that matches your reporting needs. This automated replication keeps your Metabase dashboards current without requiring manual exports or technical intervention.
Which Google Ads KPIs should I track in Metabase? ▼
Focus on metrics available through pipelines like Ad Conversions by Action for conversion values, Campaign Budget Analysis for spend optimization, and Keyword Performance Daily for click-through rates and impression data. These KPIs provide actionable insights for optimizing bidding strategies and improving return on ad spend.
Are there pre-built Google Ads report templates available? ▼
Yes, Kondado offers ready-made reports including the Google Ads Power BI Report, Google Ads Looker Studio Report, and a combined Google Ads and Meta Ads Looker Studio Report. These templates provide immediate visualization capabilities while you customize additional Metabase dashboards for specific business needs.
Can I share Google Ads dashboards with my team in Metabase? ▼
Once your data flows into Metabase, you can share interactive dashboards with stakeholders across your organization, enabling collaborative analysis of campaign performance. Team members can filter by date ranges, campaigns, or demographics to explore the specific insights relevant to their roles without accessing the underlying Google Ads account.
Do I need a separate database to store Google Ads data for Metabase? ▼
No, Kondado's Via Kondado connection delivers data directly to Metabase without requiring intermediate storage or database management. This streamlined approach eliminates infrastructure costs and technical complexity, making advanced advertising analytics accessible to business users without IT support.

Try out all the features for free for 14 days