How do I connect Google Ads to Metabase without technical setup?

Start by selecting Google Ads as your data source in Kondado, authenticate with your Google account, and choose Metabase as your destination. The Via Kondado connection method eliminates the need for intermediate databases or complex configuration, allowing you to begin visualizing campaign data within minutes.

What Google Ads dashboards can I build in Metabase?

You can create comprehensive dashboards tracking campaign ROI, conversion funnels, and demographic performance using pipelines such as Campaign Performance Daily and Age Demographics Performance. These visualizations help marketing teams monitor budget efficiency, analyze audience segments, and identify top-performing keywords without manual data preparation.

How often does Google Ads data update in Metabase?

Kondado offers configurable update frequencies ranging from every 5 minutes to daily, allowing you to choose the refresh schedule that matches your reporting needs. This automated replication keeps your Metabase dashboards current without requiring manual exports or technical intervention.

Which Google Ads KPIs should I track in Metabase?

Focus on metrics available through pipelines like Ad Conversions by Action for conversion values, Campaign Budget Analysis for spend optimization, and Keyword Performance Daily for click-through rates and impression data. These KPIs provide actionable insights for optimizing bidding strategies and improving return on ad spend.

Are there pre-built Google Ads report templates available?

Yes, Kondado offers ready-made reports including the Google Ads Power BI Report, Google Ads Looker Studio Report, and a combined Google Ads and Meta Ads Looker Studio Report. These templates provide immediate visualization capabilities while you customize additional Metabase dashboards for specific business needs.

Can I share Google Ads dashboards with my team in Metabase?

Once your data flows into Metabase, you can share interactive dashboards with stakeholders across your organization, enabling collaborative analysis of campaign performance. Team members can filter by date ranges, campaigns, or demographics to explore the specific insights relevant to their roles without accessing the underlying Google Ads account.

Do I need a separate database to store Google Ads data for Metabase?

No, Kondado's Via Kondado connection delivers data directly to Metabase without requiring intermediate storage or database management. This streamlined approach eliminates infrastructure costs and technical complexity, making advanced advertising analytics accessible to business users without IT support.

Connect Google Ads to Metabase: Dashboards in Minutes

Get started for free

No credit card required | 14 days | 10 million records | 30 pipelines

or sign up with your email

By signing up, you agree to Kondado’s Terms of service and Privacy policy

Visualize Google Ads Data in Metabase

How to visualize Google Ads data in Metabase? Kondado provides a direct connection that lets marketing teams replicate advertising metrics into Metabase without complex setup or intermediate databases. You simply connect your Google Ads account, select the data you want to analyze, and start building visualizations that help optimize campaign performance. The platform updates your data on a configurable schedule, ensuring your dashboards reflect current performance trends.

Kondado connects Google Ads to Metabase via a direct integration that requires no coding, no manual exports, and no technical maintenance, allowing business users to analyze campaign performance, conversion tracking, and budget allocation through automated data replication on schedules ranging from 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado, you can analyze your advertising performance directly in Metabase using pipelines like Campaign Performance Daily to monitor spend efficiency across all active campaigns, or Ad Conversions by Action to track which specific conversion events drive the most value for your business. Marketing teams can also leverage Keyword Performance Daily to identify high-performing search terms and optimize bidding strategies without waiting for manual reports. These automated insights help you make faster decisions about budget allocation, audience targeting, and creative performance while keeping your entire team aligned on the metrics that matter most.

Try out all the features for free for 14 days

Google Ads data available in Metabase

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

Try out all the features for free for 14 days

How to create Google Ads dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

Connect Google Ads Account

Authenticate your Google Ads account in Kondado to establish your data source and select the specific advertising pipelines you want to analyze.

Select Metabase Destination

Choose Metabase as your visualization tool to receive the replicated data, enabling immediate access to campaign metrics without intermediate storage requirements.