Dashboards in minutes

Connect Google Ads to IBM Cognos Analytics: Dashboards in Minutes

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No credit card required | 14 days | 10 million records | 30 pipelines

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Connect Google Ads to IBM Cognos Analytics

Connect your Google Ads account to IBM Cognos Analytics without writing code or managing complex infrastructure. Kondado provides a direct integration that replicates your advertising metrics into Cognos, allowing marketing teams to build comprehensive dashboards and analyze campaign performance alongside other business data sources. Simply select your data source, choose IBM Cognos Analytics as your destination, and start visualizing insights within minutes.

13
available pipelines
147
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Google Ads now →

Try out all the features for free for 14 days

Kondado enables non-technical users to replicate Google Ads data into IBM Cognos Analytics on a configurable schedule, offering 13 pre-built pipelines including Campaign Performance Daily, Ad Conversions by Action, and Geographic Performance to power marketing intelligence without intermediate databases or manual exports.

Marketing teams can combine Google Ads metrics with sales and finance data to understand true return on ad spend, identify top-performing campaigns, and optimize budget allocation across channels. The automated data refresh ensures your reports always reflect current performance, helping you make faster decisions based on accurate, up-to-date information without waiting for technical teams to prepare the data for analysis.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Google Ads data available in IBM Cognos Analytics

Each item below is automatically replicated by Kondado from Google Ads into IBM Cognos Analytics — no schema setup, no manual mapping.

13
available pipelines
147
extractable fields
∞
Auto-refresh

Available integrations

Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

With Kondado, your Google Ads data flows directly into IBM Cognos Analytics where you can analyze Campaign Performance Daily to track spending trends and click-through rates over time, or dive into Ad Conversions by Action to understand which specific conversion types drive the most value for your business. The Geographic Performance pipeline helps you visualize regional results to identify high-performing markets and optimize location targeting. By combining these advertising insights with your existing business data in Cognos, you create unified reports that reveal the complete customer journey from ad impression to final sale, enabling smarter budget decisions and improved campaign ROI.

Try out all the features for free for 14 days

How to create Google Ads dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Google Ads Account

Authenticate your Google Ads account in Kondado by selecting it from the data source catalog and providing your credentials. Choose from 13 available pipelines such as Campaign Performance Daily or Ad Conversions by Action to specify which advertising metrics you want to replicate.

2
Choose IBM Cognos Analytics

Select IBM Cognos Analytics as your destination to establish a direct integration that sends your Google Ads data directly into your Cognos environment. This connection requires no intermediate databases or complex technical configuration, allowing immediate access to your marketing metrics within Cognos.

3
Configure Refresh and Visualize

Set your preferred update frequency ranging from 5 minutes to daily, then start building reports that combine Google Ads metrics with other business data. Your dashboards will stay current automatically, giving marketing teams always-accessible insights for optimizing campaign performance and budget allocation.

Access Google Ads data in IBM Cognos Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Google Ads > Airtable
Alteryx
Google Ads > Alteryx
Amazon Quicksight
Google Ads > Amazon Quicksight
BIMachine
Google Ads > BIMachine
Cortex
Google Ads > Cortex
Data Studio
Google Ads > Data Studio
Geckoboard
Google Ads > Geckoboard
Grafana
Google Ads > Grafana
IBM Cognos Analytics
Google Ads > IBM Cognos Analytics
Klipfolio
Google Ads > Klipfolio
Looker Studio
Google Ads > Looker Studio
Looker
Google Ads > Looker
Looqbox
Google Ads > Looqbox
Metabase
Google Ads > Metabase
Microstrategy
Google Ads > Microstrategy
Pentaho
Google Ads > Pentaho
Power BI
Google Ads > Power BI
Qlik Cloud Analytics
Google Ads > Qlik Cloud Analytics
Qlik Sense
Google Ads > Qlik Sense
Qlik
Google Ads > Qlik
QlikView
Google Ads > QlikView
Redash
Google Ads > Redash
Superset
Google Ads > Superset
Tableau
Google Ads > Tableau
BI TOTVS
Google Ads > BI TOTVS
Zoho Analytics
Google Ads > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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From wherever you need

Data from over 80 sources for Marketing, Ecommerce, ERPs, Customer Service, Finance, Databases, and much more

Learn More About Our Data Sources →
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Predictable pricing

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in IBM Cognos Analytics automatically

How do I connect Google Ads to IBM Cognos Analytics using Kondado? ▼
Start by adding Google Ads as a data source in your Kondado account, then select IBM Cognos Analytics as your destination. The platform provides a direct integration that requires no coding or database configuration, allowing you to begin replicating data immediately after authentication.
What Google Ads dashboards can I build in IBM Cognos Analytics? ▼
You can build comprehensive marketing dashboards showing campaign ROI, demographic breakdowns using Age Demographics Performance and Gender Demographics Performance pipelines, and geographic heat maps. These visualizations help you identify which audiences and regions generate the most conversions, enabling precise budget allocation decisions.
How often does Google Ads data update in IBM Cognos Analytics? ▼
You control the refresh schedule based on your business needs, with options ranging from every 5 minutes to daily updates. This configurable schedule ensures your Cognos reports reflect recent campaign performance without overwhelming your system with unnecessary updates during low-activity periods.
Which Google Ads KPIs should I track in IBM Cognos Analytics? ▼
Focus on metrics available through pipelines like Campaign Performance Daily for impressions, clicks, and CTR, plus Ad Conversions by Action for tracking specific conversion values. Combining these with cost data from Campaign Budget Analysis helps you calculate true return on ad spend and identify underperforming campaigns quickly.
Are there pre-built report templates available for Google Ads visualization? ▼
Yes, Kondado offers ready-made dashboards including the Google Ads Power BI Report and Google Ads Looker Studio Report templates. While these are optimized for Power BI and Looker Studio, you can adapt these frameworks for IBM Cognos Analytics or use them as inspiration for building custom Cognos reports that match your specific reporting requirements.
Can I share Google Ads dashboards with my team in IBM Cognos Analytics? ▼
Once your data replicates into Cognos, you can distribute reports to stakeholders across your organization using Cognos native sharing features. Marketing managers, executives, and operations teams can access the same current data simultaneously, ensuring everyone makes decisions based on consistent campaign performance metrics.
Do I need technical skills to set up the Google Ads connection? ▼
No coding or database expertise is required. The setup process involves simple authentication with your Google account and selecting which pipelines you want to replicate, such as Keyword Performance Daily or Search Terms Report. Business users can complete the entire configuration in minutes without involving IT departments.

Try out all the features for free for 14 days