Connect Google Ads to IBM Cognos Analytics: Dashboards in Minutes
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Visualize Google Ads Data in IBM Cognos Analytics
Connect your Google Ads account to IBM Cognos Analytics without writing code or managing complex infrastructure. Kondado provides a direct integration that replicates your advertising metrics into Cognos, allowing marketing teams to build comprehensive dashboards and analyze campaign performance alongside other business data sources. Simply select your data source, choose IBM Cognos Analytics as your destination, and start visualizing insights within minutes.
Kondado enables non-technical users to replicate Google Ads data into IBM Cognos Analytics on a configurable schedule, offering 13 pre-built pipelines including Campaign Performance Daily, Ad Conversions by Action, and Geographic Performance to power marketing intelligence without intermediate databases or manual exports.
Marketing teams can combine Google Ads metrics with sales and finance data to understand true return on ad spend, identify top-performing campaigns, and optimize budget allocation across channels. The automated data refresh ensures your reports always reflect current performance, helping you make faster decisions based on accurate, up-to-date information without waiting for technical teams to prepare the data for analysis.
Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required
With Kondado, your Google Ads data flows directly into IBM Cognos Analytics where you can analyze Campaign Performance Daily to track spending trends and click-through rates over time, or dive into Ad Conversions by Action to understand which specific conversion types drive the most value for your business. The Geographic Performance pipeline helps you visualize regional results to identify high-performing markets and optimize location targeting. By combining these advertising insights with your existing business data in Cognos, you create unified reports that reveal the complete customer journey from ad impression to final sale, enabling smarter budget decisions and improved campaign ROI.
Try out all the features for free for 14 days
Google Ads data available in IBM Cognos Analytics
Available integrations
| Integration | Description |
|---|---|
| Ad Conversions by Action | Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value. |
| Ad Group Performance Daily | Examine daily performance with metrics such as impressions, clicks, and total cost by ad group. |
| Ad Performance Daily | Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR). |
| Age Demographics Performance | Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age. |
| Campaign Budget Analysis | Study budget allocation with metrics such as total cost and campaign status to optimize spending. |
| Campaign Conversions by Action | Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions. |
| Campaign Performance Daily | Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR). |
| Campaign Video Performance | Evaluate video campaign performance with metrics such as views, clicks, and cost per view. |
| Custom Report | Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics. |
| Gender Demographics Performance | Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender. |
| Geographic Performance | Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name. |
| Keyword Performance Daily | Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID. |
| Search Terms Report | Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name. |
Try out all the features for free for 14 days
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