How is the RDStation connection set up in Kondado?

You add RDStation as a data source and authenticate directly with your marketing platform credentials. Kondado then presents every available pipeline, from contact funnels to email statistics, so you can pick exactly what matters for your Cognos reports. The entire setup is guided and requires no technical background.

What marketing dashboards can I build with RDStation data in IBM Cognos Analytics?

Build executive summaries that track lead volume, funnel progression, and email engagement side by side. Many users create reports that compare landing page conversion rates against pop-up interaction metrics to decide where to invest next. Because Cognos handles advanced visualizations, you can layer RDStation information with other business data for a complete growth picture.

How often does RDStation data update in IBM Cognos Analytics?

Kondado lets you define an automated refresh rhythm that matches your planning cycle, whether that is every few minutes or once per day. You control the frequency during setup, and the system keeps your Cognos reports current without manual exports. This means your marketing team always works with the latest lead and campaign information.

Which RDStation KPIs should I track in IBM Cognos Analytics?

Focus on metrics that connect marketing activity to revenue outcomes, such as conversion rate by funnel stage, cost per lead from landing pages, and email click-to-opportunity ratios. Tracking Contacts: Opportunity Events alongside Contacts: Tags helps you spot which segments convert fastest. These indicators turn Cognos into a decision board for your entire funnel.

Does Kondado offer ready-made RDStation report templates?

Yes, Kondado provides pre-built reports including the RD Station Marketing Power BI Report and the RD Station Marketing Looker Studio Report. These templates give you immediate visualizations of the most important marketing metrics. You can use them as inspiration or replicate the same logic inside your IBM Cognos Analytics environment.

Can I share RDStation dashboards built in IBM Cognos Analytics with my team?

Once your data lives in Cognos, you can distribute reports to stakeholders across marketing, sales, and operations using the platform’s built-in sharing features. Everyone views the same numbers drawn from your centralized RDStation replication, so conversations stay aligned. This makes weekly reviews and budget meetings far more productive.

Is it possible to send RDStation data to other tools besides IBM Cognos Analytics?

Absolutely. Kondado supports multiple destinations, so you can send the same RDStation information to Power BI , Google Sheets , BigQuery , or PostgreSQL without reconfiguring your source. Many teams use Cognos for executive reporting while delivering operational spreadsheets to field managers. This flexibility lets every department work with the data in their preferred format.

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RDStation Reports and Dashboards in IBM Cognos Analytics

Kondado lets you replicate your RDStation marketing data directly into IBM Cognos Analytics without writing any code or managing complex infrastructure. You simply connect your RDStation account as a data source, select IBM Cognos Analytics as your destination, and choose which pipelines you want to visualize. Your marketing metrics, lead information, and campaign performance data flow into Cognos on a configurable schedule, so your reports always reflect the latest activity and you never miss a trend.

Kondado offers a direct, no-code connection from RDStation to IBM Cognos Analytics, allowing marketing teams to replicate lead, campaign, and contact data on a configurable schedule and build interactive reports without technical support.

With automated updates and an intuitive setup, business users can focus on discovering insights rather than preparing data. Marketing teams at SMBs and agencies quickly turn raw RDStation information into clear visualizations that support smarter budget decisions, faster lead follow-up, and higher conversion rates across every digital channel.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

By bringing RDStation into IBM Cognos Analytics, you can explore relationships between lead generation and actual conversions that are hard to see inside the marketing platform alone. For example, the Contacts: Funnels pipeline shows exactly where prospects stand in your sales process, while Email Campaign Statistics reveals which messages drive the most engagement. You can also analyze Landing pages performance alongside Contacts: Conversion Events to understand which channels deliver the highest quality leads and shortest time to conversion. These combined insights help marketing and operations teams optimize spend, refine messaging, and accelerate the buyer journey without waiting on technical resources.

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RDStation data available in IBM Cognos Analytics

available pipelines

177

extractable fields

Available integrations

Integration	Description
Contacts	Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.
Contacts: Custom Fields	Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.
Contacts: Conversion Events	Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.
Contacts: Opportunity Events	Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.
Contacts: Funnels	Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.
Contacts: Tags	Includes information about tags associated with contacts, facilitating segmentation and organization of data.
Emails	Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.
Marketing Asset Statistics	Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.
Email Campaign Statistics	Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.
Automation Flow Statistics	Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.
Forms	Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.
Landing pages	Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.
Pop Ups	Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.
Webhook Leads	Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.

Contacts

Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.

Contacts: Custom Fields

Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.

Contacts: Conversion Events

Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.

Contacts: Opportunity Events

Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.

Contacts: Funnels

Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.

Contacts: Tags

Includes information about tags associated with contacts, facilitating segmentation and organization of data.

Emails

Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.

Marketing Asset Statistics

Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.

Email Campaign Statistics

Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.

Automation Flow Statistics

Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.

Forms

Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.

Landing pages

Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.

Pop Ups

Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.

Webhook Leads

Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.

See all available data →

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How to create RDStation dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

Connect RDStation as a data source

Inside Kondado, add RDStation as a data source and authenticate your account to unlock all available marketing pipelines. You will see every endpoint, from Contacts to Landing pages, ready for selection without any technical configuration.

Select IBM Cognos Analytics as destination

Choose IBM Cognos Analytics from your list of destinations and let Kondado establish the direct integration. There is no need for intermediate databases or manual file transfers, so your marketing data lands exactly where you need it.

Build dashboards and set refresh schedule

Open IBM Cognos Analytics and start building reports using the replicated RDStation fields, then return to Kondado to choose how frequently the data refreshes. Your dashboards stay current on a configurable schedule, giving your team reliable insights for every planning cycle.