How do I connect RDStation to Grafana using Kondado?

Start by selecting RDStation as your data source in the Kondado platform and authenticate your account. Then choose Grafana as your destination and select which pipelines you want to replicate, such as Contacts or Email Campaign Statistics. Your data will begin flowing to Grafana within minutes, ready for visualization.

What marketing KPIs can I track in Grafana with RDStation data?

You can monitor essential metrics including lead conversion rates from the Contacts: Conversion Events pipeline, email open and click-through rates from Email Campaign Statistics, and landing page conversion performance. Track funnel progression, opportunity events, and automation flow effectiveness to optimize your entire marketing strategy.

How often does RDStation data update in my Grafana dashboards?

Kondado lets you configure automated updates on a schedule that fits your business needs, ranging from every 5 minutes to daily refreshes. This ensures your Grafana reports reflect recent marketing activities without manual intervention, keeping your team aligned with current performance data.

Can I share RDStation Grafana dashboards with my marketing team?

Yes, once you build your dashboards in Grafana, you can share them with stakeholders across your organization. Marketing teams, sales operations, and agency clients can access the visualizations to review campaign performance and collaborate on data-driven decisions.

Are there pre-built dashboard templates available for RDStation data?

Yes, Kondado offers ready-made reports including the RD Station Marketing Power BI Report and RD Station Marketing Looker Studio Report for users who prefer those visualization tools. While these templates are optimized for Power BI and Looker Studio , you can use them as inspiration when building equivalent dashboards in Grafana.

Which specific RDStation data points work best for lead generation analysis in Grafana?

The Webhook Leads pipeline provides detailed acquisition source information, while Contacts: Custom Fields allow you to segment leads by specific business criteria. Combine these with Forms submission data to create comprehensive views of your lead quality and conversion potential.

Do I need technical skills to set up the RDStation to Grafana connection?

No coding or database management is required to establish the connection. Kondado handles the technical complexity of replicating data between RDStation and Grafana, allowing marketing professionals to focus on analyzing insights rather than managing infrastructure.

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Visualize RDStation Data in Grafana

Kondado makes it simple to visualize your RDStation marketing data in Grafana without writing code or managing complex infrastructure. Our direct integration replicates your lead generation, email campaign, and conversion data on a configurable schedule, delivering automated updates to your dashboards. Marketing teams can track funnel performance, monitor contact engagement, and analyze landing page results through beautiful visualizations that update every few minutes or daily, depending on your business needs.

Kondado provides a direct connection between RDStation and Grafana with 14 available pipelines covering 177 fields, including Contacts, Conversion Events, and Landing Pages, enabling marketing teams to build comprehensive performance dashboards without intermediate databases or technical setup.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado, you can combine data from the Contacts: Conversion Events pipeline with Email Campaign Statistics to understand which specific marketing touchpoints drive your most qualified leads. Track how contacts progress through your sales process using the Contacts: Funnels pipeline alongside Landing Pages performance metrics to identify your highest-converting acquisition channels and optimize underperforming assets. These combined insights help marketing managers make informed decisions about budget allocation, refine lead nurturing strategies, and demonstrate concrete ROI to stakeholders through clear visual evidence of campaign effectiveness across all touchpoints.

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RDStation data available in Grafana

available pipelines

177

extractable fields

Available integrations

Integration	Description
Contacts	Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.
Contacts: Custom Fields	Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.
Contacts: Conversion Events	Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.
Contacts: Opportunity Events	Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.
Contacts: Funnels	Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.
Contacts: Tags	Includes information about tags associated with contacts, facilitating segmentation and organization of data.
Emails	Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.
Marketing Asset Statistics	Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.
Email Campaign Statistics	Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.
Automation Flow Statistics	Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.
Forms	Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.
Landing pages	Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.
Pop Ups	Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.
Webhook Leads	Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.

Contacts

Includes fields such as uuid, email, and created_at, allowing tracking of each contact and their last conversion.

Contacts: Custom Fields

Presents custom fields such as custom_field_a, custom_field_b, and custom_field_c, allowing for customization of contact data.

Contacts: Conversion Events

Includes contact_uuid, event_type, and event_timestamp, providing insights into the conversions of contacts.

Contacts: Opportunity Events

Contains fields such as contact_uuid, event_type, and payload_funnel_name, detailing opportunities associated with contacts.

Contacts: Funnels

Presents contact_uuid, fit, and lifecycle_stage, allowing analysis of the stage of contacts in sales funnels.

Contacts: Tags

Includes information about tags associated with contacts, facilitating segmentation and organization of data.

Emails

Provides data on email campaigns, including delivery and open metrics, essential for performance analysis.

Marketing Asset Statistics

Presents metrics on the performance of marketing assets, such as clicks and conversions, allowing for effectiveness evaluation.

Email Campaign Statistics

Includes data on open rates, clicks, and conversions, essential for understanding the performance of email campaigns.

Automation Flow Statistics

Provides metrics on the effectiveness of automation flows, including interactions and conversions generated.

Forms

Captures lead information through fields such as email, name, and created_at, allowing for analysis of conversions and engagement.

Landing pages

Monitors performance metrics such as views, conversion rate, and leads generated, helping to optimize marketing campaigns.

Pop Ups

Records user interactions with pop-ups, including metrics such as impressions, clicks, and close rate, to assess effectiveness.

Webhook Leads

Collects lead data through webhooks, including fields such as email, name, and traffic source, facilitating data integration.

See all available data →

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How to create RDStation dashboards in Grafana

Visualize your data automatically — no spreadsheet exports or custom scripts.

Connect RDStation as data source

Log into Kondado and add RDStation as a new data source by entering your credentials to establish the initial connection.

Select Grafana destination

Choose Grafana as your destination and configure which pipelines to replicate, such as Contacts or Landing Pages data.

Configure dashboard refresh

Set your preferred update frequency and begin building visualizations in Grafana that automatically refresh with new RDStation data on your configured schedule.