Connect ActiveCampaign to Grafana: Dashboards in Minutes

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ActiveCampaign
Grafana

Visualize ActiveCampaign Data in Grafana

How to visualize ActiveCampaign data in Grafana? Kondado provides a direct connection that lets business teams replicate marketing and CRM information into Grafana without technical setup or intermediate databases. You simply connect ActiveCampaign as your data source, select Grafana as your destination, and choose how often you want your data refreshed: every 5 minutes, hourly, or daily. This no-code approach means marketing managers and operations teams can start building visual reports within minutes rather than waiting for IT resources.

Marketing teams can track campaign performance, monitor sales pipelines, and analyze customer engagement metrics all in one place. Operations teams get automated updates on a configurable schedule, ensuring decisions are based on current information rather than outdated exports. With 644 fields available across 29 pipelines, you can customize exactly which customer data points matter most for your business intelligence needs.

Kondado connects ActiveCampaign to Grafana via a direct connection with no intermediate databases required, offering 29 pipelines including Contacts, Deals, and Campaigns that update on a configurable schedule ranging from 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combine your email marketing metrics with sales performance by visualizing ActiveCampaign data in Grafana. The Contacts and Deals pipelines let you build unified customer views that show how marketing campaigns influence revenue outcomes, while the Campaigns pipeline helps you track message engagement alongside conversion rates. You can monitor deal progression through the Pipelines data, identify bottlenecks in your sales process, and measure how specific tags and custom fields correlate with closed deals.

This combination empowers marketing agencies and SMBs to create executive dashboards that display real business impact. Track which contact activities lead to high-value deals, analyze task completion rates against sales targets, and share live insights with stakeholders who need to see marketing ROI without accessing multiple platforms.

Try out all the features for free for 14 days

ActiveCampaign data available in Grafana

29
available pipelines
644
extractable fields

Available integrations

Integration Description
Accounts Contains information about accounts, including ID, registered URL, contact count, and account name.
Accounts: Contacts Presents relationships between accounts and contacts, including account and contact IDs, as well as the creation timestamp of the link.
Accounts: Custom Fields (Data) Includes values of custom fields for accounts, such as value ID, account ID, and creation timestamp.
Accounts: Custom Fields (Meta) Provides metadata for custom fields, including field ID, field type, and available options.
Accounts: Notes Records notes associated with accounts, featuring fields like note ID, note text, and creation date.
Campaigns Contains data about campaigns, including ID, campaign name, and current status.
Campaigns: Messages Presents messages sent in campaigns, with fields such as message ID and message content.
Campaigns: Messages: Content Includes the content of campaign messages, detailing the text and visual elements used.
Contacts Stores information about contacts, including ID, name, and contact details.
Contacts: Custom Fields (Data) Contains values of custom fields for contacts, such as value ID and associated contact ID.
Contacts: custom fields (meta) Includes metadata such as field ID, type, available options, and whether the field is required or visible in forms.
Contacts: list activity Records contact activity in lists, including contact ID, list ID, and date/time of the activity.
Contacts: notes Contains notes associated with contacts, featuring fields like note ID, note text, and creation date.
Contacts: tags List of tags assigned to contacts, including tag ID, contact ID, and tag creation date.
Contacts: tasks Includes tasks related to contacts, featuring fields like task ID, status, and due date.
Deals Represents deals with fields like deal ID, value, status, and creation date.
Deals: activities Records activities associated with deals, including activity ID, type, and activity date.
Deals: custom fields (data) Contains values of custom fields for deals, including field ID and field value.
Deals: custom fields (meta) Includes metadata for custom fields of deals, such as field ID, type, and whether it is required.
Deals: secondary contacts List of secondary contacts associated with deals, including contact IDs and deal IDs.
Deals Tasks View tasks associated with deals, including fields such as ID, status, and created timestamp.
Lists Manage contact lists, with information on ID, name, and contact count.
List Contacts Examine the relationship between lists and contacts, including list ID, contact ID, and created timestamp.
Pipelines Visualize sales pipelines, with details on ID, name, and stages of deals.
Scores Track scores assigned to contacts or deals, including ID and score value.
Tasks Outcomes Analyze task outcomes, with fields such as ID, status, and completion date.
Tasks Types Explore different types of tasks, including ID, name, and description.
User Groups Manage user groups, with information on ID, name, and assigned permissions.
Users View information about users, including ID, name, and created timestamp.
Accounts
Contains information about accounts, including ID, registered URL, contact count, and account name.
Accounts: Contacts
Presents relationships between accounts and contacts, including account and contact IDs, as well as the creation timestamp of the link.
Accounts: Custom Fields (Data)
Includes values of custom fields for accounts, such as value ID, account ID, and creation timestamp.
Accounts: Custom Fields (Meta)
Provides metadata for custom fields, including field ID, field type, and available options.
Accounts: Notes
Records notes associated with accounts, featuring fields like note ID, note text, and creation date.
Campaigns
Contains data about campaigns, including ID, campaign name, and current status.
Campaigns: Messages
Presents messages sent in campaigns, with fields such as message ID and message content.
Campaigns: Messages: Content
Includes the content of campaign messages, detailing the text and visual elements used.
Contacts
Stores information about contacts, including ID, name, and contact details.
Contacts: Custom Fields (Data)
Contains values of custom fields for contacts, such as value ID and associated contact ID.
Contacts: custom fields (meta)
Includes metadata such as field ID, type, available options, and whether the field is required or visible in forms.
Contacts: list activity
Records contact activity in lists, including contact ID, list ID, and date/time of the activity.
Contacts: notes
Contains notes associated with contacts, featuring fields like note ID, note text, and creation date.
Contacts: tags
List of tags assigned to contacts, including tag ID, contact ID, and tag creation date.
Contacts: tasks
Includes tasks related to contacts, featuring fields like task ID, status, and due date.
Deals
Represents deals with fields like deal ID, value, status, and creation date.
Deals: activities
Records activities associated with deals, including activity ID, type, and activity date.
Deals: custom fields (data)
Contains values of custom fields for deals, including field ID and field value.
Deals: custom fields (meta)
Includes metadata for custom fields of deals, such as field ID, type, and whether it is required.
Deals: secondary contacts
List of secondary contacts associated with deals, including contact IDs and deal IDs.
Deals Tasks
View tasks associated with deals, including fields such as ID, status, and created timestamp.
Lists
Manage contact lists, with information on ID, name, and contact count.
List Contacts
Examine the relationship between lists and contacts, including list ID, contact ID, and created timestamp.
Pipelines
Visualize sales pipelines, with details on ID, name, and stages of deals.
Scores
Track scores assigned to contacts or deals, including ID and score value.
Tasks Outcomes
Analyze task outcomes, with fields such as ID, status, and completion date.
Tasks Types
Explore different types of tasks, including ID, name, and description.
User Groups
Manage user groups, with information on ID, name, and assigned permissions.
Users
View information about users, including ID, name, and created timestamp.

Try out all the features for free for 14 days

How to create ActiveCampaign dashboards in Grafana

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect ActiveCampaign Data Source

Log into Kondado and add ActiveCampaign as a new data source by entering your API credentials. Select which pipelines you want to replicate, such as Contacts, Deals, or Campaigns, to define your dataset.

2
Choose Grafana Destination

Select Grafana as your visualization destination and authenticate your account to establish the connection. Kondado supports direct delivery to Grafana without requiring intermediate databases or complex infrastructure setup.

3
Build Dashboards and Set Schedule

Design your custom reports in Grafana using the replicated ActiveCampaign data, then set your preferred update frequency from 5 minutes to daily. Your dashboards will stay current automatically, showing the latest marketing and sales metrics for informed decision-making.

Access ActiveCampaign data in Grafana and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize ActiveCampaign data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing ActiveCampaign data in Grafana automatically

How do I connect ActiveCampaign to Grafana using Kondado?
Start by adding ActiveCampaign as a data source in your Kondado account using your API credentials. Then select Grafana as your destination and configure which pipelines you want to replicate, such as Contacts, Deals, or Campaigns. The setup requires no coding or database configuration, allowing marketing teams to complete the connection in minutes.
What marketing KPIs can I track when I visualize ActiveCampaign data in Grafana?
You can monitor email campaign open rates, click-through performance, and conversion metrics by analyzing the Campaigns and Contacts pipelines together. Track deal velocity and pipeline stage progression using the Deals and Pipelines data to understand how marketing efforts translate into revenue. Custom fields data lets you segment performance by specific customer attributes that matter to your business.
How frequently can I schedule ActiveCampaign data updates in Grafana?
Kondado lets you configure automated updates on a schedule that fits your business needs, ranging from every 5 minutes to daily refreshes. You choose the frequency during setup based on how current your marketing and sales reports need to be. This ensures your Grafana dashboards reflect recent contact activities, deal changes, and campaign results without manual exports.
Can I create custom sales dashboards combining ActiveCampaign deals and contact data?
Yes, you can build comprehensive sales reports that merge Deals pipeline information with Contacts custom fields to analyze which customer segments generate the most revenue. Visualize deal stages alongside contact engagement scores to identify which marketing activities drive qualified opportunities. These custom dashboards help sales managers forecast accurately and allocate resources effectively.
Are there pre-built ActiveCampaign report templates available for Grafana?
Kondado does not provide pre-built report templates for this combination, allowing you complete flexibility to design dashboards that match your specific business requirements. You can create custom visualizations focused on your unique KPIs, whether tracking campaign ROI, sales pipeline health, or customer lifecycle metrics. This approach ensures your reports show exactly the insights your team needs without generic placeholder content.
How can I share ActiveCampaign dashboards with stakeholders who do not use Grafana?
Grafana offers built-in sharing features that let you distribute dashboard links or embed visualizations in internal portals for broader access. You can also export key charts as images or schedule automated report deliveries to keep executives informed. For teams preferring other tools, Kondado can also send your ActiveCampaign data to Google Sheets, Power BI, or Looker Studio for alternative viewing options.

Try out all the features for free for 14 days