Connect ActiveCampaign to Looker: Dashboards in Minutes

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Visualize ActiveCampaign Data in Looker

Connect your ActiveCampaign account to Kondado and start visualizing your marketing automation, email campaign, and CRM data in Looker without writing any code or managing complex infrastructure. Our platform creates a direct integration that sends your contact lists, deal information, and campaign metrics directly to Looker, enabling marketing teams and sales operations to build comprehensive reports that track customer journeys from first touch to closed deals.

Configure your data refresh schedule to match your business needs, keeping insights current whether you require updates every few minutes for active campaign monitoring or prefer daily summaries for executive reporting. With 29 available pipelines covering 644 fields including contacts, campaigns, deals, and custom fields, you have complete flexibility to analyze exactly the data points that matter for your growth decisions.

Kondado connects ActiveCampaign to Looker through a direct integration that requires no intermediate databases or complex technical setup, replicating your marketing automation data on a configurable schedule so your dashboards always reflect the latest contact interactions, campaign metrics, and sales pipeline movements.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combine your ActiveCampaign pipelines such as Contacts, Deals, and Campaigns in Looker to uncover powerful insights about your marketing and sales performance. By visualizing the Contacts pipeline alongside the Deals data, you can track how individual leads progress through your sales funnel and identify which marketing touchpoints generate the highest value opportunities.

Marketing teams can analyze the Campaigns pipeline to measure email engagement rates against actual revenue closed in deals, while operations teams monitor the Accounts and Contacts pipelines to ensure data quality and track customer growth across segments. This unified view enables data-driven decisions about resource allocation, campaign optimization, and customer retention strategies without requiring technical expertise.

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ActiveCampaign data available in Looker

available pipelines

644

extractable fields

Available integrations

Integration	Description
Accounts	Contains information about accounts, including ID, registered URL, contact count, and account name.
Accounts: Contacts	Presents relationships between accounts and contacts, including account and contact IDs, as well as the creation timestamp of the link.
Accounts: Custom Fields (Data)	Includes values of custom fields for accounts, such as value ID, account ID, and creation timestamp.
Accounts: Custom Fields (Meta)	Provides metadata for custom fields, including field ID, field type, and available options.
Accounts: Notes	Records notes associated with accounts, featuring fields like note ID, note text, and creation date.
Campaigns	Contains data about campaigns, including ID, campaign name, and current status.
Campaigns: Messages	Presents messages sent in campaigns, with fields such as message ID and message content.
Campaigns: Messages: Content	Includes the content of campaign messages, detailing the text and visual elements used.
Contacts	Stores information about contacts, including ID, name, and contact details.
Contacts: Custom Fields (Data)	Contains values of custom fields for contacts, such as value ID and associated contact ID.
Contacts: custom fields (meta)	Includes metadata such as field ID, type, available options, and whether the field is required or visible in forms.
Contacts: list activity	Records contact activity in lists, including contact ID, list ID, and date/time of the activity.
Contacts: notes	Contains notes associated with contacts, featuring fields like note ID, note text, and creation date.
Contacts: tags	List of tags assigned to contacts, including tag ID, contact ID, and tag creation date.
Contacts: tasks	Includes tasks related to contacts, featuring fields like task ID, status, and due date.
Deals	Represents deals with fields like deal ID, value, status, and creation date.
Deals: activities	Records activities associated with deals, including activity ID, type, and activity date.
Deals: custom fields (data)	Contains values of custom fields for deals, including field ID and field value.
Deals: custom fields (meta)	Includes metadata for custom fields of deals, such as field ID, type, and whether it is required.
Deals: secondary contacts	List of secondary contacts associated with deals, including contact IDs and deal IDs.
Deals Tasks	View tasks associated with deals, including fields such as ID, status, and created timestamp.
Lists	Manage contact lists, with information on ID, name, and contact count.
List Contacts	Examine the relationship between lists and contacts, including list ID, contact ID, and created timestamp.
Pipelines	Visualize sales pipelines, with details on ID, name, and stages of deals.
Scores	Track scores assigned to contacts or deals, including ID and score value.
Tasks Outcomes	Analyze task outcomes, with fields such as ID, status, and completion date.
Tasks Types	Explore different types of tasks, including ID, name, and description.
User Groups	Manage user groups, with information on ID, name, and assigned permissions.
Users	View information about users, including ID, name, and created timestamp.

Accounts

Contains information about accounts, including ID, registered URL, contact count, and account name.

Accounts: Contacts

Presents relationships between accounts and contacts, including account and contact IDs, as well as the creation timestamp of the link.

Accounts: Custom Fields (Data)

Includes values of custom fields for accounts, such as value ID, account ID, and creation timestamp.

Accounts: Custom Fields (Meta)

Provides metadata for custom fields, including field ID, field type, and available options.

Accounts: Notes

Records notes associated with accounts, featuring fields like note ID, note text, and creation date.

Campaigns

Contains data about campaigns, including ID, campaign name, and current status.

Campaigns: Messages

Presents messages sent in campaigns, with fields such as message ID and message content.

Campaigns: Messages: Content

Includes the content of campaign messages, detailing the text and visual elements used.

Contacts

Stores information about contacts, including ID, name, and contact details.

Contacts: Custom Fields (Data)

Contains values of custom fields for contacts, such as value ID and associated contact ID.

Contacts: custom fields (meta)

Includes metadata such as field ID, type, available options, and whether the field is required or visible in forms.

Contacts: list activity

Records contact activity in lists, including contact ID, list ID, and date/time of the activity.

Contacts: notes

Contains notes associated with contacts, featuring fields like note ID, note text, and creation date.

Contacts: tags

List of tags assigned to contacts, including tag ID, contact ID, and tag creation date.

Contacts: tasks

Includes tasks related to contacts, featuring fields like task ID, status, and due date.

Deals

Represents deals with fields like deal ID, value, status, and creation date.

Deals: activities

Records activities associated with deals, including activity ID, type, and activity date.

Deals: custom fields (data)

Contains values of custom fields for deals, including field ID and field value.

Deals: custom fields (meta)

Includes metadata for custom fields of deals, such as field ID, type, and whether it is required.

Deals: secondary contacts

List of secondary contacts associated with deals, including contact IDs and deal IDs.

Deals Tasks

View tasks associated with deals, including fields such as ID, status, and created timestamp.

Lists

Manage contact lists, with information on ID, name, and contact count.

List Contacts

Examine the relationship between lists and contacts, including list ID, contact ID, and created timestamp.

Pipelines

Visualize sales pipelines, with details on ID, name, and stages of deals.

Scores

Track scores assigned to contacts or deals, including ID and score value.

Tasks Outcomes

Analyze task outcomes, with fields such as ID, status, and completion date.

Tasks Types

Explore different types of tasks, including ID, name, and description.

User Groups

Manage user groups, with information on ID, name, and assigned permissions.

Users

View information about users, including ID, name, and created timestamp.

See all available data →

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Frequently Asked Questions (FAQ)

Answers about visualizing ActiveCampaign data in Looker automatically

How do I connect ActiveCampaign to Looker using Kondado? ▼

Start by adding ActiveCampaign as a data source in your Kondado account and authenticate with your API credentials. Then select Looker as your destination and choose which pipelines you want to replicate, such as Contacts, Deals, or Campaigns. Kondado handles the data transfer automatically, delivering your information directly to Looker without requiring any database configuration or middleware setup.

What ActiveCampaign data can I visualize in Looker dashboards? ▼

You can visualize data from 29 different pipelines including Contacts, Deals, Campaigns, Accounts, and custom fields metadata. This allows you to build dashboards showing email campaign performance, sales pipeline velocity, contact engagement scores, and account growth trends. Each pipeline contains specific fields like contact details, deal values, campaign statuses, and task outcomes that you can combine for comprehensive business intelligence.

How often does my ActiveCampaign data update in Looker? ▼

You configure the update frequency based on your business needs, choosing intervals from every 5 minutes for active campaign monitoring to daily updates for periodic reporting. Kondado replicates your data on this configurable schedule automatically, ensuring your Looker dashboards display current information without manual refreshing. This keeps your marketing and sales teams aligned with the latest contact activities and deal movements.

Can I share ActiveCampaign dashboards with my team in Looker? ▼

Yes, once you build your dashboards in Looker, you can share them with team members, stakeholders, or clients who have access to your Looker instance. Looker's built-in sharing features allow you to distribute insights via scheduled email deliveries, embedded reports, or direct links. This ensures everyone from marketing coordinators to executives can view the same current data from your ActiveCampaign account.

What marketing KPIs should I track when visualizing ActiveCampaign data? ▼

Focus on metrics that connect marketing activities to revenue outcomes, such as campaign open rates, click-through rates, contact list growth, and deal conversion rates by campaign source. You can also track sales pipeline velocity by visualizing the Deals pipeline alongside contact engagement scores from the Contacts data. These insights help you identify which marketing automation sequences generate qualified leads and closed business.

Do I need technical skills to build ActiveCampaign reports in Looker? ▼

No coding or technical expertise is required to set up the connection or build initial reports, as Kondado handles the data replication automatically. Business users can create dashboards in Looker using its drag-and-drop interface to visualize ActiveCampaign fields like deal values, campaign names, and contact tags. The direct integration means you spend time analyzing marketing performance rather than managing data infrastructure.

Can I combine ActiveCampaign data with other sources in Looker? ▼

Yes, you can blend your ActiveCampaign data with information from other platforms like Google Sheets, BigQuery, or PostgreSQL within the same Looker dashboard. This allows you to compare marketing campaign costs against revenue data from your accounting system or analyze support tickets alongside contact history. Kondado supports connections to over 80 data sources, allowing you to replicate data from multiple platforms simultaneously to create unified business views in Looker.

Try out all the features for free for 14 days

Get started for free

Get started for free

Get started for free

Connect ActiveCampaign to Looker: Dashboards in Minutes

Get started for free

Visualize ActiveCampaign Data in Looker

ActiveCampaign data available in Looker

Available integrations

How to create ActiveCampaign dashboards in Looker

Connect ActiveCampaign to Kondado

Choose Looker as Destination

Configure Dashboards and Schedule

Access ActiveCampaign data in Looker and combine it with dozens of other data sources

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