Connect TikTok Ads to Looker: Dashboards in Minutes

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TikTok Ads
Looker

Visualize TikTok Ads Data in Looker

How to visualize TikTok Ads data in Looker? Kondado makes it simple to replicate your advertising metrics directly into Looker without any technical setup or coding. You choose which pipelines to activate, from campaign performance to detailed ad metadata, and your data flows automatically on a configurable schedule that you control. Marketing teams can then build interactive reports that reveal which creative content drives the most engagement and conversions across different audience segments. With updates available every 5 minutes, hourly, or daily, your dashboards always reflect current campaign performance without manual exports. This empowers SMBs and agencies to make faster budget decisions based on actual video ad performance trends.

Kondado offers a direct “Via Kondado” connection that sends TikTok Ads data to Looker without requiring intermediate databases or complex configuration, allowing business users to configure automated updates on schedules ranging from 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining TikTok Ads with Looker unlocks powerful insights into your short-form video marketing. By activating the Campaign Report pipeline, you can monitor budget allocation across initiatives, while the Ad Group Report reveals which targeting strategies generate the highest click-through rates. The Metadata: Ads pipeline provides granular details about creative assets, helping you identify which video formats resonate with specific demographics. This combination enables marketing teams to optimize spend efficiently, compare creative performance across campaigns, and share actionable insights with stakeholders through familiar visualization interfaces.

Try out all the features for free for 14 days

TikTok Ads data available in Looker

7
available pipelines
231
extractable fields

Available integrations

Integration Description
Ad Group Report Analyze the performance of ad groups with metrics such as impressions, clicks, and cost, along with dimensions like advertiser id and report date.
Ad Report Examine ad performance with metrics such as impressions, clicks, and cost, and details like advertiser id and report date.
Advertiser Report Evaluate advertiser performance with metrics such as impressions, clicks, and cost, along with dimensions like advertiser id and report date.
Campaign Report Monitor campaign performance with metrics such as impressions, clicks, and cost, and details like advertiser id and report date.
Metadata: Ads Access detailed information about ads, including advertiser id and performance attributes.
Metadata: Campaigns Explore data about campaigns, including advertiser id and performance metrics.
Metadata: Ad Groups Discover information about ad groups, including advertiser id and performance attributes.
Ad Group Report
Analyze the performance of ad groups with metrics such as impressions, clicks, and cost, along with dimensions like advertiser id and report date.
Ad Report
Examine ad performance with metrics such as impressions, clicks, and cost, and details like advertiser id and report date.
Advertiser Report
Evaluate advertiser performance with metrics such as impressions, clicks, and cost, along with dimensions like advertiser id and report date.
Campaign Report
Monitor campaign performance with metrics such as impressions, clicks, and cost, and details like advertiser id and report date.
Metadata: Ads
Access detailed information about ads, including advertiser id and performance attributes.
Metadata: Campaigns
Explore data about campaigns, including advertiser id and performance metrics.
Metadata: Ad Groups
Discover information about ad groups, including advertiser id and performance attributes.

Try out all the features for free for 14 days

How to create TikTok Ads dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect TikTok Ads as Data Source

Select TikTok Ads from the available data sources and authenticate with your advertising account credentials to establish the connection. Choose which pipelines you need, such as Campaign Report or Ad Group Report, to start the replication process.

2
Select Looker as Your Destination

Choose Looker from the destination options to create a direct "Via Kondado" connection that requires no intermediate database setup. This establishes the pathway for your TikTok advertising metrics to flow into your visualization environment.

3
Build Dashboards and Configure Updates

Set your preferred update frequency, choosing from intervals like every 5 minutes, hourly, or daily, then begin creating custom reports in Looker that combine TikTok Ads data with other business metrics. Your dashboards will stay current automatically based on the schedule you selected.

Access TikTok Ads data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize TikTok Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing TikTok Ads data in Looker automatically

How do I connect my TikTok Ads account to Looker using Kondado?
Start by selecting TikTok Ads as your data source in Kondado, then authenticate with your advertising credentials. Choose Looker as your destination and select the specific pipelines you need, such as Campaign Report or Ad Group Report. Your data will begin replicating immediately on the schedule you configure.
What TikTok Ads metrics can I track in Looker dashboards?
You can visualize essential advertising metrics including impressions, clicks, cost per result, and conversion data from the Ad Report and Campaign Report pipelines. The Metadata pipelines also provide creative asset details, allowing you to analyze performance by video format, placement, and audience segment. This gives you complete visibility into which content drives engagement.
How often does TikTok Ads data update in Looker?
Kondado updates your data on a configurable schedule that you control, with options ranging from every 5 minutes to daily intervals. You select the frequency during setup based on how quickly you need to see campaign performance changes. This ensures your Looker dashboards reflect recent activity without manual refreshing.
Can I build custom dashboards for TikTok Ads campaign performance?
Yes, once your data flows into Looker, you can create fully customized dashboards that combine TikTok Ads metrics with data from other sources like Google Sheets or BigQuery. Marketing teams can design visualizations that track ROI, audience engagement, and creative performance using the Advertiser Report and other available pipelines.
Is there a pre-built TikTok Ads report template for Looker?
Kondado does not provide pre-built report templates for this combination, allowing you to build completely custom dashboards tailored to your specific KPIs and business goals. You have full flexibility to design visualizations that match your agency or SMB reporting standards. This approach ensures you track exactly the metrics that matter to your stakeholders.
How do I share TikTok Ads reports with my marketing team?
Once you build your dashboards in Looker, you can share them with team members through Looker's native sharing features, including scheduled email delivery and embedded analytics. Since Kondado keeps the data updated automatically on your chosen schedule, everyone views the same current performance metrics. This eliminates version control issues from manual spreadsheet exports.
What is the difference between Ad Report and Ad Group Report pipelines?
The Ad Report pipeline provides granular performance data for individual creative assets and specific advertisements, while the Ad Group Report aggregates metrics by targeting parameters and bid strategies. Use Ad Report to analyze which specific videos perform best, and Ad Group Report to understand which audience segments or placement strategies drive results. Both pipelines include essential dimensions like advertiser ID and report date for accurate filtering.
Do I need a database to store TikTok Ads data before using Looker?
No, Kondado's "Via Kondado" connection sends data directly to Looker without requiring intermediate storage in databases like PostgreSQL or MySQL. This approach eliminates complex setup and maintenance, allowing business users to start visualizing data immediately. You simply configure your pipelines and begin building reports.

Try out all the features for free for 14 days