Connect Bitrix24 CRM to Looker: Dashboards in Minutes

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Bitrix24 CRM
Looker

Visualize Bitrix24 CRM Data in Looker

How to visualize Bitrix24 CRM data in Looker? Kondado offers a direct integration that lets you replicate your sales, marketing, and support information directly into Looker without complex technical setup or coding knowledge. Simply connect your Bitrix24 CRM account, select the specific data pipelines you want to analyze, and start building interactive dashboards that help your team track performance, identify trends, and make informed decisions based on current information.

The connection works through Kondado’s platform, eliminating the need for intermediate databases or manual exports. You can keep your sales reports, marketing analytics, and customer service metrics updated automatically on a schedule that fits your business needs, whether you need near-real-time updates every few minutes or prefer daily summaries for executive reviews.

Kondado connects Bitrix24 CRM to Looker using a direct “Via Kondado” connection that requires no intermediate databases or complex configuration, allowing business users to replicate data on a configurable schedule ranging from every 5 minutes to daily updates.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado, your Bitrix24 CRM data becomes actionable intelligence in Looker. By replicating information from pipelines like Deals, Contacts, and Companies, you can create comprehensive views of your sales funnel and customer relationships. Analyze deal progression through pipeline stages, track contact engagement across marketing campaigns, and monitor company revenue potential without switching between platforms. This combination helps sales managers identify bottlenecks in the sales process, marketing teams measure lead quality from specific sources, and operations leaders track customer acquisition costs across different segments. The automated data flow ensures your Looker dashboards always reflect the latest deal closures, contact updates, and company interactions.

Try out all the features for free for 14 days

Bitrix24 CRM data available in Looker

20
available pipelines
450
extractable fields

Available integrations

Integration Description
Actitivity
Catalogs Presents information such as Catalog ID, name, and origin IDs, facilitating data organization.
Companies Contains fields such as Company ID, address, company type, and annual revenue, essential for client management.
Companies: custom fields (data) Includes custom fields such as Company ID and additional data, allowing for the customization of information.
Contacts Features fields such as Contact ID, address, created timestamp, and comments, fundamental for relationship management.
Contacts: companies Links contacts with companies through fields such as Contact ID and Company ID, facilitating data integration.
Contacts: custom fields (data) Includes custom fields such as Contact ID and additional data, allowing for the adaptation of information.
Deals Contains information such as Deal ID, value, status, and created timestamp, essential for sales tracking.
Deals: custom fields (data) Includes custom fields such as Deal ID and additional data, allowing for the customization of sales information.
Deals: custom fields (meta) Presents metadata of custom fields such as Deal ID and additional information, facilitating sales analysis.
Deals: pipelines Includes information on pipeline ID, name, and status, allowing for analysis of the business flow.
Deals: pipeline stages Presents details on stage ID, name, and order, facilitating the tracking of sales progress.
Deals: products Contains information on product ID, name, and price, allowing for analysis of the product portfolio in deals.
Deals: quotes Provides data on quote ID, total value, and status, essential for managing commercial proposals.
Deals: quote products Includes information on product ID, quantity, and unit price, detailing the items included in quotes.
Deals: stage history Records stage changes, including deal ID, date, and new stage, allowing for analysis of progress.
Leads Contains information on lead ID, name, status, and creation date, essential for lead management.
Leads: custom fields (data) Includes custom data associated with the lead, such as ID and specific values, allowing for more precise segmentation.
Leads: products Provides information on products associated with the lead, including product ID and quantity, facilitating interest analysis.
Products Includes details on product ID, name, price, and description, essential for managing the product catalog.
Actitivity
Catalogs
Presents information such as Catalog ID, name, and origin IDs, facilitating data organization.
Companies
Contains fields such as Company ID, address, company type, and annual revenue, essential for client management.
Companies: custom fields (data)
Includes custom fields such as Company ID and additional data, allowing for the customization of information.
Contacts
Features fields such as Contact ID, address, created timestamp, and comments, fundamental for relationship management.
Contacts: companies
Links contacts with companies through fields such as Contact ID and Company ID, facilitating data integration.
Contacts: custom fields (data)
Includes custom fields such as Contact ID and additional data, allowing for the adaptation of information.
Deals
Contains information such as Deal ID, value, status, and created timestamp, essential for sales tracking.
Deals: custom fields (data)
Includes custom fields such as Deal ID and additional data, allowing for the customization of sales information.
Deals: custom fields (meta)
Presents metadata of custom fields such as Deal ID and additional information, facilitating sales analysis.
Deals: pipelines
Includes information on pipeline ID, name, and status, allowing for analysis of the business flow.
Deals: pipeline stages
Presents details on stage ID, name, and order, facilitating the tracking of sales progress.
Deals: products
Contains information on product ID, name, and price, allowing for analysis of the product portfolio in deals.
Deals: quotes
Provides data on quote ID, total value, and status, essential for managing commercial proposals.
Deals: quote products
Includes information on product ID, quantity, and unit price, detailing the items included in quotes.
Deals: stage history
Records stage changes, including deal ID, date, and new stage, allowing for analysis of progress.
Leads
Contains information on lead ID, name, status, and creation date, essential for lead management.
Leads: custom fields (data)
Includes custom data associated with the lead, such as ID and specific values, allowing for more precise segmentation.
Leads: products
Provides information on products associated with the lead, including product ID and quantity, facilitating interest analysis.
Products
Includes details on product ID, name, price, and description, essential for managing the product catalog.

Try out all the features for free for 14 days

How to create Bitrix24 CRM dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Bitrix24 CRM Account

Add Bitrix24 CRM as a data source in Kondado by entering your account credentials and authorizing access to your sales and customer data.

2
Select Looker Destination

Choose Looker as your visualization platform and configure which pipelines to replicate, such as Deals, Contacts, and Leads, to populate your analytics environment.

3
Configure Refresh Schedule

Set your preferred update frequency from every 5 minutes to daily, then start building custom dashboards in Looker that track your sales performance and customer metrics.

Access Bitrix24 CRM data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bitrix24 CRM data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Bitrix24 CRM data in Looker automatically

How do I connect Bitrix24 CRM to Looker using Kondado?
Start by adding Bitrix24 CRM as a data source in your Kondado account and authenticate with your CRM credentials. Then select Looker as your destination and choose which pipelines you want to replicate, such as Deals, Contacts, or Leads. Kondado handles the technical connection automatically, so you can begin building dashboards in Looker within minutes without writing code or managing database configurations.
What Bitrix24 CRM data can I visualize in Looker?
You can access 20 different pipelines covering sales, marketing, and customer service data including Deals, Contacts, Companies, Leads, and Activity records. This allows you to build custom dashboards showing deal progression, contact engagement history, company revenue potential, and lead conversion rates. Each pipeline contains specific fields like deal values, contact details, and pipeline stages that you can combine to create comprehensive business intelligence views.
How often does Bitrix24 CRM data update in Looker dashboards?
You control the update frequency based on your business needs, with options ranging from every 5 minutes for near-real-time sales tracking to daily updates for executive reporting. Once configured, Kondado automatically replicates new and updated records from Bitrix24 CRM to Looker on your chosen schedule. This ensures your dashboards reflect current deal statuses, recent contact interactions, and up-to-date company information without manual refreshes.
What sales KPIs should I track in Looker with Bitrix24 CRM data?
Focus on metrics like deal conversion rates by pipeline stage, average deal size from the Deals pipeline, and sales cycle duration using Deals stage history data. You can also track lead source effectiveness through Leads pipelines and measure customer acquisition costs by combining company revenue data with deal values. These insights help identify which sales activities drive revenue and where prospects get stuck in your funnel.
Can I share Bitrix24 CRM dashboards with my team in Looker?
Yes, once you build your dashboards in Looker, you can share them with team members, managers, or stakeholders who need visibility into sales performance and customer data. Looker's sharing features allow you to distribute reports via email, embed them in internal portals, or schedule automated report delivery. This keeps everyone aligned on key metrics like deal progression and lead quality without requiring direct access to Bitrix24 CRM.
Can I combine Bitrix24 CRM data with other sources in Looker?
Absolutely, you can blend your Bitrix24 CRM information with data from other platforms like Google Sheets, BigQuery, or PostgreSQL to create unified business views. For example, combine CRM deal data with marketing spend from Google Sheets to calculate true customer acquisition costs, or merge support tickets with sales records to analyze customer lifetime value. This multi-source analysis provides context that single-platform reporting cannot offer.
Do I need technical skills to set up the Bitrix24 CRM to Looker connection?
No coding or technical expertise is required to connect Bitrix24 CRM to Looker through Kondado. The setup process uses simple authentication and point-and-click selection of data pipelines, making it accessible for business users, marketing teams, and operations managers. You do not need to manage APIs, write SQL queries, or configure databases, allowing you to focus on analyzing data rather than technical implementation.

Try out all the features for free for 14 days