Connect Instagram Ads to Looker: Dashboards in Minutes

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Instagram Ads
Looker

Visualize Instagram Ads Data in Looker

Connecting your Instagram Ads account to Looker allows marketing teams to transform advertising metrics into actionable visual insights without writing code or managing complex infrastructure. Kondado provides a direct connection between your Instagram Ads data source and Looker, enabling you to replicate campaign performance metrics on a configurable schedule that matches your business rhythm. You choose the update frequency, whether every 5 minutes for active campaigns or daily for regular reporting, ensuring your dashboards reflect the most recent advertising data without manual intervention.

Kondado connects Instagram Ads to Looker using a direct “Via Kondado” connection that requires no intermediate databases or complex setup, allowing business users to visualize 14 different data pipelines including campaign performance, ad spend, and lead forms in minutes rather than hours.

This solution eliminates manual data exports and spreadsheet consolidation, giving marketing managers and agency teams immediate access to unified advertising analytics. With 1,569 available fields across 14 pipelines, you can build comprehensive reports that track everything from individual ad clicks to account-wide spend patterns, making budget allocation decisions faster and more confident.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

When you combine Instagram Ads data with Looker visualization capabilities, you unlock powerful insights into your social media advertising performance. The Campaign performance pipeline reveals which initiatives deliver the best return on ad spend, while the Ad performance pipeline helps you identify top-performing creative elements through metrics like impressions and cost per click. Marketing teams can also leverage the Lead forms pipeline to track conversion rates and optimize their audience targeting strategies directly within Looker’s familiar interface.

By connecting these specific data streams, agencies and SMBs can create unified dashboards that compare campaign results across different time periods, spot trends in engagement rates, and make data-driven decisions about budget reallocation without switching between multiple platforms.

Try out all the features for free for 14 days

Instagram Ads data available in Looker

14
available pipelines
1569
extractable fields

Available integrations

Integration Description
Ad account performance Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts View details of ad accounts, including name, account ID, and status.
Ad metadata Explore ad metadata, including ad ID, account ID, and ad set name.
Ad performance Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview View ad previews, including creative elements and targeting settings.
Ad set performance Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata Examine ad set metadata, including ad set ID and name.
Campaign metadata View campaign metadata, including campaign ID and name.
Campaign performance Evaluate campaign performance with metrics such as impressions, clicks, and cost per result.
Lead forms Analyze lead forms, including collected data and conversion rate.
Page Metrics Analyze impressions, clicks, and total cost, along with metrics such as engagement rate and page reach.
Page: Posts Examine post performance with metrics such as likes, comments, and shares, along with data on reach and impressions.
Pages View information about your pages, including name, ID, and status, along with financial data such as balance and total spend.
Post Metrics Evaluate post performance with metrics such as clicks, cost per click, and click-through rate, along with impressions and reach.
Ad account performance
Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts
View details of ad accounts, including name, account ID, and status.
Ad metadata
Explore ad metadata, including ad ID, account ID, and ad set name.
Ad performance
Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview
View ad previews, including creative elements and targeting settings.
Ad set performance
Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata
Examine ad set metadata, including ad set ID and name.
Campaign metadata
View campaign metadata, including campaign ID and name.
Campaign performance
Evaluate campaign performance with metrics such as impressions, clicks, and cost per result.
Lead forms
Analyze lead forms, including collected data and conversion rate.
Page Metrics
Analyze impressions, clicks, and total cost, along with metrics such as engagement rate and page reach.
Page: Posts
Examine post performance with metrics such as likes, comments, and shares, along with data on reach and impressions.
Pages
View information about your pages, including name, ID, and status, along with financial data such as balance and total spend.
Post Metrics
Evaluate post performance with metrics such as clicks, cost per click, and click-through rate, along with impressions and reach.

Try out all the features for free for 14 days

How to create Instagram Ads dashboards in Looker

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Instagram Ads to Kondado

Add Instagram Ads as a data source in your Kondado account and authenticate with your Meta Business credentials to establish the initial connection. Select the specific pipelines you want to replicate, such as Campaign performance or Ad set performance, from the available 14 data endpoints.

2
Select Looker as destination

Choose Looker from the destination options and configure your connection settings to establish the direct data flow. This creates a seamless bridge between your advertising data and visualization environment without requiring intermediate storage or complex technical configuration.

3
Build dashboards and schedule updates

Access your replicated Instagram Ads data within Looker to create custom reports and configure automatic refresh schedules ranging from 5 minutes to daily intervals. Share these visualizations with your marketing team to ensure everyone works from the same current advertising metrics.

Access Instagram Ads data in Looker and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Instagram Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Instagram Ads data in Looker automatically

How do I connect my Instagram Ads account to Looker using Kondado?
Start by adding Instagram Ads as a data source in your Kondado account and authenticate with your Meta credentials. Then select Looker as your destination and choose the specific pipelines you want to replicate, such as Campaign performance or Lead forms. The direct "Via Kondado" connection establishes immediately without requiring database configuration or engineering support.
What Instagram Ads metrics can I track in Looker dashboards?
You can visualize over 1,500 fields including impressions, clicks, cost per result, conversion rates, and account spend totals. The Ad performance pipeline provides creative-level insights while Campaign performance shows broader initiative results, enabling you to analyze everything from individual post engagement to quarterly budget allocation in a single view.
How often does Instagram Ads data update in Looker?
Kondado offers configurable update schedules ranging from every 5 minutes to daily refreshes, allowing you to match data frequency with your campaign activity levels. Active campaigns during product launches might benefit from near-real-time updates every 15 minutes, while standard reporting typically works well with hourly or daily schedules.
Can I share Instagram Ads dashboards with my team in Looker?
Once your data flows into Looker, you can distribute insights to stakeholders using Looker's native sharing features including scheduled email deliveries and embedded analytics. Marketing teams, executives, and clients can access customized views of campaign performance without needing direct access to your Instagram Ads account or Kondado interface.
Are there pre-built dashboard templates for Instagram Ads data?
Yes, Kondado offers ready-made report templates including the Meta Ads Looker Studio Report and Meta Ads Power BI Report, which you can adapt for Instagram Ads analysis. These templates provide immediate visualization frameworks for common advertising KPIs, allowing you to generate professional dashboards within minutes of connecting your data source.
Which specific Instagram Ads pipelines are most useful for ROI analysis?
The Campaign performance pipeline delivers essential metrics like cost per result and total spend across initiatives, while the Ad set performance pipeline breaks down efficiency at the audience targeting level. Combining these with the Lead forms pipeline allows you to track conversion costs from initial impression through qualified lead capture, creating a complete funnel analysis in Looker.
Do I need technical skills to set up Instagram Ads visualization in Looker?
No coding or database expertise is required to establish the connection between Instagram Ads and Looker through Kondado. The platform handles the technical replication process automatically, presenting you with a simple interface to select your pipelines and configure update schedules using dropdown menus rather than complex configuration files.

Try out all the features for free for 14 days