Connect Microsoft Ads to IBM Cognos Analytics: Dashboards in Minutes
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Visualize Microsoft Ads Data in IBM Cognos Analytics
Connecting your advertising data to your business intelligence tools should be straightforward and accessible to everyone on your team. With Kondado, you can replicate data from Microsoft Ads directly into IBM Cognos Analytics without complex configurations, coding requirements, or intermediate databases. This direct connection enables marketing teams and business analysts to transform campaign metrics into actionable insights using Cognos’s powerful visualization capabilities, helping you understand which ads drive the most valuable traffic to your website.
Kondado provides a Via Kondado connection that replicates Microsoft Ads data to IBM Cognos Analytics on a configurable schedule, updating every 5 minutes, 15 minutes, hourly, or daily based on your business needs.
Business users can now build comprehensive dashboards that combine Bing advertising performance with other business metrics, making it easier to track ROI and optimize ad spend across different channels. The automated data replication ensures your reports always reflect current campaign performance, allowing you to make informed decisions about budget allocation and audience targeting without waiting for manual data exports or dealing with outdated spreadsheets.
Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required
When you combine Microsoft Ads data with IBM Cognos Analytics, you unlock the ability to analyze your Bing advertising campaigns alongside other marketing channels. The Custom Report pipeline allows you to select specific dimensions and metrics that matter most to your business, such as click-through rates, conversion values, and cost per acquisition, giving you complete control over what data flows into your dashboards.
Marketing teams can create visualizations that track campaign performance trends over time, compare ad group effectiveness, and monitor budget utilization against revenue goals. These insights help you identify which search terms and audience segments deliver the highest return on investment, enabling smarter decisions about where to allocate your Microsoft Ads budget for maximum impact on your bottom line.
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Custom reports
This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.
Pre-configured reports
| Report | Description |
|---|---|
| Relatório customizado | Fully customizable report with dimensions and metrics defined by you |
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