Connect Microsoft Ads to Airtable: Dashboards in Minutes

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Microsoft Ads
Airtable

Visualize Microsoft Ads Data in Airtable

To visualize Microsoft Ads data in Airtable, connect your Microsoft Ads account to Kondado and select Airtable as your destination. You can then choose the Relatório customizado pipeline to define exactly which dimensions and metrics matter most to your business, from campaign spend to conversion rates. Kondado handles the automated replication on a configurable schedule, ensuring your Airtable base always reflects the latest advertising performance without manual exports or spreadsheet juggling.

With your Bing and Microsoft audience data flowing directly into Airtable, you can build flexible views that combine advertising metrics with your internal business data. Marketing teams create interactive dashboards to track ROAS, monitor budget pacing, and identify top-performing ad groups alongside their campaign calendars and creative assets. This seamless flow turns raw advertising numbers into actionable visual insights that support faster budget decisions and strategy adjustments.

Kondado offers a direct integration that replicates Microsoft Ads custom reports into Airtable on a configurable schedule, enabling marketing teams to build automated advertising dashboards without coding or technical infrastructure.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Relatório customizado pipeline, you decide exactly which Microsoft Ads dimensions and metrics to bring into your Airtable workspace, creating tailored datasets for different team needs. For example, you might configure one data stream focused on campaign-level spend and impressions to monitor budget allocation, while another tracks keyword performance and conversion rates to optimize bidding strategies. These flexible pipelines let you merge Bing search data with your CRM records or campaign planning tables in Airtable, giving you a unified view of how Microsoft advertising drives actual business results.

By visualizing this data in Airtable, you can quickly spot trends like rising cost-per-click during specific seasons or compare Microsoft Ads performance against other channels. Operations teams use these insights to reallocate budgets toward high-converting ad groups, while account managers share clear, filtered views with clients showing exactly how their Bing presence is growing. The combination turns complex advertising metrics into accessible business intelligence that supports daily optimization and long-term planning.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Ads dashboards in Airtable

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads Account

Authenticate your Microsoft Ads credentials in Kondado to establish your data source and enable access to your advertising performance metrics.

2
Select Airtable Destination

Choose Airtable as your target platform and specify which base and table will receive the replicated Microsoft Ads data for your reporting needs.

3
Configure Refresh and Build Dashboards

Set your preferred update frequency and begin building custom dashboards in Airtable that automatically stay current with your latest Microsoft Ads performance data.

Access Microsoft Ads data in Airtable and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Airtable automatically

How do I connect Microsoft Ads to Airtable using Kondado?
Start by adding Microsoft Ads as a new data source in your Kondado account, then authenticate with your Microsoft advertising credentials. Select Airtable as your destination and choose the Relatório customizado pipeline to define your specific dimensions and metrics, then set your preferred update schedule to begin automated replication.
What advertising KPIs can I track in Airtable with Microsoft Ads data?
You can track essential metrics like impressions, clicks, conversions, cost-per-acquisition, and return on ad spend directly within your Airtable base. By configuring the Relatório customizado pipeline, you choose exactly which performance indicators to visualize alongside your internal business data for complete campaign analysis.
How often does Microsoft Ads data update in my Airtable base?
Kondado updates your Microsoft Ads data on a configurable schedule that you control, with options ranging from every 5 minutes to daily updates depending on your business needs. This automated refresh keeps your Airtable reports current without requiring manual data exports or imports.
Can I build automated dashboards in Airtable with this Microsoft Ads connection?
Yes, once your data flows into Airtable, you can create custom views, filtered displays, and linked records that function as interactive advertising dashboards. Combine your Microsoft Ads metrics with campaign calendars, budget trackers, or creative asset inventories to build comprehensive monitoring systems tailored to your workflow.
Are there pre-built report templates available for Microsoft Ads in Airtable?
Kondado does not provide pre-built report templates for this connection, instead offering the Relatório customizado pipeline that lets you define your own dimensions and metrics from scratch. This approach ensures you replicate exactly the advertising data structure that matches your unique reporting requirements and existing Airtable bases.
How can I share Microsoft Ads dashboards with my team or clients in Airtable?
You can share Microsoft Ads insights by inviting team members to your Airtable base or creating shared views with specific filters and permissions. Airtable's collaboration features let you present live advertising performance data to stakeholders while controlling exactly which metrics each viewer can see and modify.
Can I send Microsoft Ads data to other tools besides Airtable?
Yes, you can replicate your Microsoft Ads data to multiple destinations simultaneously, including Power BI, Google Sheets, Looker Studio, BigQuery, or PostgreSQL. This flexibility lets you maintain your Airtable dashboards while also feeding data into business intelligence tools or data repositories for different analysis needs.

Try out all the features for free for 14 days