How do I connect Google Analytics GA4 to Airtable using Kondado?

Start by adding Google Analytics GA4 as a new data source in your Kondado account and authenticate with your Google credentials. Next, choose Airtable as your destination, pick the pipelines you want to replicate, and set your preferred update frequency. Kondado handles the replication automatically, so your selected metrics and dimensions appear in Airtable without any manual exports.

What kind of dashboards can I build in Airtable with GA4 data?

You can build campaign trackers, content calendars, and performance scorecards that blend GA4 metrics with your operational data. For instance, combine the Events Tracking Daily pipeline with project due dates to see how user engagement aligns with your publishing schedule. You can also create geographic views using the Geographic Performance pipelines to plan regional marketing spend.

How often does GA4 data update in Airtable?

You choose the schedule that fits your workflow, with options ranging from every 5 minutes to daily or longer intervals. This means your Airtable views stay current with automated updates without you needing to refresh anything manually. Simply pick the frequency when setting up your connection, and adjust it anytime as your reporting needs change.

Which KPIs from Google Analytics 4 should I track in Airtable?

Focus on the metrics that drive your daily decisions, such as sessions, users, bounce rate, conversion rate, and total revenue. The E-commerce Revenue Daily pipeline is ideal for monitoring transactions, while the Channel Performance Monthly pipeline helps you compare organic, paid, and social results over time. Tracking these KPIs in Airtable keeps them visible alongside your campaign tasks and budgets.

Are there ready-made report templates available for Google Analytics GA4?

Yes, Kondado provides pre-built report templates that help you get started quickly. You can access the Google Analytics (GA4) Power BI Report and the Google Analytics (GA4) Looker Studio Report, or send your data to Power BI and Looker Studio alongside Airtable. These dashboards offer visual context while your Airtable bases handle the operational planning.

Can I share my GA4 Airtable dashboards with my team?

Absolutely. Once your GA4 data is in Airtable, you can use Airtable’s built-in sharing features to give teammates access to views, dashboards, and reports. Marketing managers can comment on specific records, assign follow-up tasks, and keep stakeholders informed without exporting data to other tools. Your team stays aligned because everyone works from the same updated numbers.

What is the Via Kondado connection for GA4 and Airtable?

The Via Kondado connection creates a direct link between your Google Analytics account and Airtable without requiring intermediate databases or complex configuration. You simply select the pipelines you need, such as Device Performance or Page Content Analysis, and Kondado replicates that data straight into your chosen Airtable base. This streamlined approach lets business users start analyzing traffic and engagement in minutes.

Connect Google Analytics GA4 to Airtable: Dashboards in Minutes

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Visualize Google Analytics GA4 Data in Airtable

Visualizing your website and app performance inside Airtable is simple with Kondado. First, you connect Google Analytics GA4 as your data source and choose Airtable as your destination. Kondado then replicates the metrics and dimensions you select on a configurable schedule, so your Airtable bases always reflect the latest trends in traffic, user engagement, and e-commerce conversions. Marketing and operations teams can build flexible views, track campaign progress, and collaborate around unified numbers without writing any code. Rather than switching between browser tabs or exporting static spreadsheets, you can explore up-to-date data directly inside the same workspace where your team plans projects, assigns tasks, and manages daily workflows.

Kondado offers 13 ready-to-use pipelines from Google Analytics GA4 to Airtable, covering 105 fields such as Channel Performance, E-commerce Revenue, and Landing Page Analysis, with automated updates on a configurable schedule so your reports stay current.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With your GA4 metrics living in Airtable, you can blend traffic insights directly into project trackers and campaign calendars. For example, the Traffic Acquisition Daily pipeline lets you evaluate how each source and medium performs every morning, while the E-commerce Revenue Daily pipeline makes it easy to correlate sales spikes with specific marketing activities. You can also use the Landing Page Analysis pipeline to identify which entry points drive the most conversions, then turn those findings into immediate content or UX tasks inside your existing Airtable workflow. This combination turns raw analytics into a practical command center where marketing and operations teams plan, decide, and execute in one place.

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Google Analytics GA4 data available in Airtable

available pipelines

105

extractable fields

Available integrations

Integration	Description
Channel Performance (Monthly)	Analyze monthly channel performance with metrics such as sessions, users, and bounce rate, along with dimensions like source/medium and campaign.
Custom Report (Core)	Create custom reports by selecting dimensions like date and page, and metrics such as users and sessions for detailed analysis.
Device & Region Performance	Evaluate performance by device and region using metrics like sessions and users, along with dimensions such as device type and location.
Device Performance	Analyze performance across different devices with metrics such as sessions, bounce rate, and average session duration.
E-commerce Revenue (Daily)	Monitor daily e-commerce revenue using metrics such as total revenue, number of transactions, and conversion rate.
Events Tracking (Daily)	Track daily events with metrics such as event count, unique users, and engagement, along with dimensions like event type.
Geographic Performance (Daily)	Analyze daily geographic performance with dimensions such as location and metrics like sessions, users, and bounce rate.
Geographic Performance (Monthly)	Examine monthly geographic performance using metrics like sessions and users, along with dimensions such as location and source.
Landing Page Analysis	Evaluate landing page performance with metrics such as conversion rate and sessions, along with dimensions like page URL and source.
Page Content Analysis	Analyze page content with metrics such as average time on page and sessions, along with dimensions like URL and page title.
Product Category Monthly	Monthly report analyzing revenue, sessions, and users by product category, allowing insights into the performance of each category over time.
Product Performance	Report detailing metrics such as revenue, units sold, and sessions by product, facilitating the analysis of individual item performance.
Traffic Acquisition Daily	Daily report including dimensions such as date, source/medium, and campaign, with metrics of sessions, users, and bounce rate, allowing evaluation of campaign effectiveness.

Channel Performance (Monthly)

Analyze monthly channel performance with metrics such as sessions, users, and bounce rate, along with dimensions like source/medium and campaign.

Custom Report (Core)

Create custom reports by selecting dimensions like date and page, and metrics such as users and sessions for detailed analysis.

Device & Region Performance

Evaluate performance by device and region using metrics like sessions and users, along with dimensions such as device type and location.

Device Performance

Analyze performance across different devices with metrics such as sessions, bounce rate, and average session duration.

E-commerce Revenue (Daily)

Monitor daily e-commerce revenue using metrics such as total revenue, number of transactions, and conversion rate.

Events Tracking (Daily)

Track daily events with metrics such as event count, unique users, and engagement, along with dimensions like event type.

Geographic Performance (Daily)

Analyze daily geographic performance with dimensions such as location and metrics like sessions, users, and bounce rate.

Geographic Performance (Monthly)

Examine monthly geographic performance using metrics like sessions and users, along with dimensions such as location and source.

Landing Page Analysis

Evaluate landing page performance with metrics such as conversion rate and sessions, along with dimensions like page URL and source.

Page Content Analysis

Analyze page content with metrics such as average time on page and sessions, along with dimensions like URL and page title.

Product Category Monthly

Monthly report analyzing revenue, sessions, and users by product category, allowing insights into the performance of each category over time.

Product Performance

Report detailing metrics such as revenue, units sold, and sessions by product, facilitating the analysis of individual item performance.

Traffic Acquisition Daily

Daily report including dimensions such as date, source/medium, and campaign, with metrics of sessions, users, and bounce rate, allowing evaluation of campaign effectiveness.

See all available data →

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How to create Google Analytics GA4 dashboards in Airtable

Visualize your data automatically — no spreadsheet exports or custom scripts.

Connect Google Analytics GA4 source

Log in to Kondado and add Google Analytics GA4 as a new data source by authenticating with your Google account. This grants Kondado access to your property metrics so you can choose exactly which pipelines to replicate.

Select Airtable as destination

Choose Airtable from the destination list and specify the base where your marketing or operations team works. Kondado will send your selected GA4 pipelines directly into that workspace, ready for visualization and collaboration.

Build dashboards and set refresh

Use Airtable’s interface to create views, charts, and reports that highlight the KPIs your team tracks daily. Then set your preferred refresh interval in Kondado to keep those insights updated on a configurable schedule.