Connect Microsoft Ads to Qlik Cloud Analytics: Dashboards in Minutes

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Microsoft Ads
Qlik Cloud Analytics

Visualize Microsoft Ads Data in Qlik Cloud Analytics

Want to see your Bing advertising performance alongside other business metrics? Kondado helps you visualize Microsoft Ads data in Qlik Cloud Analytics without technical complexity. Simply connect your Microsoft Ads account, choose your data preferences, and start building insightful dashboards that show campaign performance, audience reach, and conversion trends. Marketing teams can finally consolidate advertising insights with sales data to make faster, smarter decisions about budget allocation and targeting strategies. Whether you manage campaigns for multiple clients or track internal advertising ROI, having unified visualizations helps you spot opportunities to optimize spend and improve click-through rates across Microsoft’s search networks.

Kondado offers a direct integration between Microsoft Ads and Qlik Cloud Analytics with automated updates on a configurable schedule, eliminating manual data exports and enabling near-real-time marketing performance tracking.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado, you can access the Relatório customizado pipeline to bring fully customized advertising metrics directly into your Qlik Cloud Analytics environment. This pipeline allows you to define specific dimensions and metrics that matter most to your business, such as impression share, cost per acquisition, or device performance data. By visualizing this information in Qlik, marketing managers can create comprehensive reports that compare Bing campaign results against Google Ads performance or organic traffic trends, uncovering actionable insights to refine audience targeting and maximize return on ad spend across Microsoft’s search networks. The flexibility ensures you track only the KPIs relevant to your specific campaigns without cluttering your dashboards with unnecessary fields.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Microsoft Ads dashboards in Qlik Cloud Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Ads to Kondado

Log into Kondado and add Microsoft Ads as a new data source, then authenticate with your Microsoft advertising credentials to establish the connection.

2
Select Qlik Cloud Analytics destination

Choose Qlik Cloud Analytics from the available destinations, or alternatively route data to Power BI, Looker Studio, or BigQuery if your team uses multiple analytics tools.

3
Configure refresh and build dashboards

Set your preferred update frequency from 5 minutes to daily, then start building custom visualizations in Qlik that combine advertising metrics with business data for comprehensive performance insights.

Access Microsoft Ads data in Qlik Cloud Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Ads data in Qlik Cloud Analytics automatically

How do I set up a Microsoft Ads connection to Qlik Cloud Analytics?
Log into Kondado and add Microsoft Ads as your data source, then authenticate with your Microsoft account credentials. Select Qlik Cloud Analytics as your destination, choose the Relatório customizado pipeline, and define your preferred update schedule to start replicating data.
What specific Microsoft Ads metrics can I visualize in Qlik?
The Relatório customizado pipeline lets you select specific dimensions and metrics such as impressions, clicks, conversions, cost per acquisition, and device type. You define exactly which fields to replicate, ensuring your Qlik dashboards display only the advertising KPIs relevant to your campaign analysis needs.
How frequently does my Bing Ads data refresh in Qlik dashboards?
You configure the update frequency based on your reporting requirements, with options available from every 5 minutes to daily synchronization. This automated schedule keeps your Qlik visualizations current without requiring manual data exports or CSV uploads from the Microsoft Ads interface.
Can I share Microsoft Ads performance reports with my marketing team?
Yes, Qlik Cloud Analytics provides sharing capabilities that allow you to distribute interactive dashboards to team members and stakeholders. Recipients can view and interact with your Microsoft Ads performance data without needing separate Kondado accounts or direct access to your advertising platform.
Can I build custom dashboards for Microsoft Ads in Qlik?
You build custom dashboards from scratch using the specific metrics and dimensions you select from the Relatório customizado pipeline. This approach gives you complete control over your visualization design, ensuring every chart and KPI directly supports your unique marketing analysis goals without generic pre-configured layouts.
Can I combine Microsoft Ads data with other marketing platforms in Qlik Cloud Analytics?
Yes, you can replicate data from additional sources into Qlik Cloud Analytics alongside your Microsoft Ads information. You can also route data to BigQuery, PostgreSQL, or Google Sheets for storage before analysis, enabling comprehensive cross-channel reporting within your Qlik environment.

Try out all the features for free for 14 days