Connect Microsoft Advertising to IBM Cognos Analytics: Dashboards in Minutes

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Microsoft Advertising
IBM Cognos Analytics

Visualize Microsoft Advertising Data in IBM Cognos Analytics

Connecting your Microsoft Advertising account to IBM Cognos Analytics is simple with Kondado. Our platform provides a direct connection that replicates your campaign data on a configurable schedule, eliminating manual exports and complex preparations. You select the specific pipelines you need, choose your update frequency, and start building insightful dashboards within minutes. Marketing teams can finally track ad performance, analyze spend efficiency, and optimize campaigns using the familiar analytics environment of IBM Cognos Analytics.

Kondado offers a Via Kondado connection that sends Microsoft Advertising data directly to IBM Cognos Analytics without intermediate databases or technical setup, updating automatically on your chosen schedule whether every 5 minutes or daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Data for Microsoft Advertising

The combination of Microsoft Advertising and IBM Cognos Analytics gives marketing teams complete visibility into their Bing Ads performance across all campaigns. By configuring the Relatório customizado pipeline, you select the exact dimensions and metrics needed for your analysis, such as campaign spend, impression share, and conversion tracking. This flexibility enables you to build comprehensive dashboards that reveal which ad groups drive the most qualified traffic, compare performance across device types, and identify opportunities to reallocate budget toward high-performing keywords for maximum ROI.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Microsoft Advertising dashboards in IBM Cognos Analytics

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising Account

Add Microsoft Advertising as a data source in Kondado and authenticate with your credentials to establish the connection.

2
Choose IBM Cognos Analytics

Select IBM Cognos Analytics as your destination platform to receive the replicated data directly without intermediate databases.

3
Schedule Updates and Visualize

Set your preferred update frequency from 5 minutes to daily intervals, then build custom dashboards in IBM Cognos Analytics to track campaign performance.

Access Microsoft Advertising data in IBM Cognos Analytics and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in IBM Cognos Analytics automatically

How do I connect Microsoft Advertising to IBM Cognos Analytics using Kondado?
Start by adding Microsoft Advertising as a data source in your Kondado account and authenticate with your credentials. Then select IBM Cognos Analytics as your destination and configure the Relatório customizado pipeline with your preferred dimensions and metrics. The connection activates immediately without requiring any intermediate databases or technical configuration.
What marketing KPIs can I track when visualizing Microsoft Advertising data in IBM Cognos Analytics?
You can monitor essential paid search metrics including click-through rates, cost per acquisition, impression share, and conversion values by campaign or ad group. These insights help you identify which Bing Ads campaigns deliver the best return on ad spend and where to adjust bidding strategies for better performance.
How often does Microsoft Advertising data update in my IBM Cognos Analytics dashboards?
Kondado updates your data on a configurable schedule that you control, ranging from every 5 minutes to daily intervals. This ensures your marketing reports reflect recent performance without manual intervention, keeping your team aligned with current campaign results.
Can I share Microsoft Advertising dashboards with my team in IBM Cognos Analytics?
Yes, once your data replicates to IBM Cognos Analytics, you can use the platform's native sharing features to distribute reports across your organization. Team members can access consistent, up-to-date campaign metrics without needing direct access to your Microsoft Advertising account.
Are there pre-built report templates available for Microsoft Advertising in IBM Cognos Analytics?
Kondado does not provide pre-built report templates for this data source, allowing you complete flexibility to design custom dashboards that match your specific business requirements. You build reports from scratch using the exact dimensions and metrics that matter most to your marketing objectives.
Can I send Microsoft Advertising data to other tools besides IBM Cognos Analytics?
Yes, Kondado supports multiple destinations including Power BI, Looker Studio, and Google Sheets in addition to IBM Cognos Analytics. This flexibility allows you to maintain consistent data across different reporting platforms used by various teams in your organization.
What types of custom reports can I build with Microsoft Advertising data in IBM Cognos Analytics?
You can create detailed performance dashboards showing campaign comparisons, budget utilization trends, and conversion funnel analysis tailored to your specific marketing goals. The Relatório customizado pipeline provides the exact fields you need to analyze Bing Ads performance alongside your internal business metrics.
Do I need technical skills or coding knowledge to set up the Microsoft Advertising connection?
No coding is required to establish the connection, as Kondado provides a straightforward interface for authenticating your Microsoft Advertising account and selecting data fields. Business users can complete the setup in minutes without involving IT teams or writing complex queries.

Try out all the features for free for 14 days