Connect Microsoft Advertising to Data Studio: Dashboards in Minutes

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Microsoft Advertising
Data Studio

Connect Microsoft Advertising to Data Studio

Kondado helps marketing teams and agencies replicate their Microsoft Advertising data directly into Data Studio without writing code or managing complex infrastructure. You simply authenticate your Microsoft Advertising account as a data source, select the Custom Report pipeline containing your campaign metrics, ad performance indicators, and budget details, and choose Data Studio as your destination. The setup takes minutes and requires no technical expertise, making professional marketing analytics accessible to business users.

Your click-through rates, conversion data, and cost-per-acquisition metrics flow into interactive dashboards on a configurable schedule, keeping your marketing reports updated automatically without manual CSV exports. This seamless connection eliminates tedious data preparation tasks so you can focus on analyzing Bing Ads performance alongside other marketing channels to optimize ad spend, improve ROI, and make faster campaign decisions.

Kondado provides a direct integration between Microsoft Advertising and Data Studio, allowing you to build custom marketing dashboards with automated data refreshes every 5 minutes, 15 minutes, hourly, or daily based on your business needs.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With the Custom Report pipeline available from Microsoft Advertising, you can visualize specific dimensions and metrics that matter most to your unique business goals. Track your Bing Ads campaign performance by monitoring click-through rates, conversion values, and cost-per-acquisition alongside other marketing data in Data Studio.

Marketing teams can build executive summaries showing budget allocation across campaigns, identify top-performing ad groups as fresh data arrives, and spot trends in search query performance to quickly reallocate spend toward high-converting keywords while reducing waste on underperforming ads. This combination helps you demonstrate ROI to stakeholders with clear visualizations that update automatically.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

Try out all the features for free for 14 days

How to create Microsoft Advertising dashboards in Data Studio

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Microsoft Advertising

Add Microsoft Advertising as a data source in Kondado by authenticating with your account credentials, then select the Custom Report pipeline containing your campaign metrics.

2
Select Data Studio destination

Choose Looker Studio as your destination to send your Microsoft Advertising data directly to Data Studio without any intermediate databases or complex configuration.

3
Build dashboards and schedule updates

Create custom marketing reports in Looker Studio using your replicated data and configure the refresh schedule to keep your Bing Ads metrics updated automatically.

Access Microsoft Advertising data in Data Studio and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Microsoft Advertising data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Microsoft Advertising data in Data Studio automatically

How do I connect Microsoft Advertising to Data Studio using Kondado?
Start by adding Microsoft Advertising as a data source in your Kondado account and authenticate with your credentials. Then select the Custom Report pipeline and choose Looker Studio as your destination. The connection requires no coding or database setup, and your data begins replicating on your chosen schedule immediately.
What Microsoft Advertising metrics can I track in Data Studio dashboards?
Through the Custom Report pipeline, you can visualize campaign metrics including click-through rates, conversion values, cost-per-acquisition, and budget allocation. You define which specific dimensions and metrics to include when configuring the pipeline, allowing you to focus on KPIs relevant to your Bing Ads strategy. This flexibility lets you track everything from search query performance to device-level conversion data.
How often does Microsoft Advertising data update in Data Studio?
Kondado updates your Microsoft Advertising data on a configurable schedule that you control, with options ranging from every 5 minutes to daily refreshes. You select the frequency based on how quickly you need to see new campaign performance data. This automated refresh ensures your Looker Studio dashboards stay current without manual intervention.
Can I share Microsoft Advertising dashboards with my team in Data Studio?
Yes, once your data flows into Looker Studio, you can share dashboards with teammates, clients, or stakeholders using Data Studio's built-in sharing features. Your marketing team can view updated campaign performance without needing access to your Microsoft Advertising account. This makes it easy to distribute weekly performance reports or executive summaries across your organization.
Do I need technical skills to set up the Microsoft Advertising data source?
No technical expertise is required to connect Microsoft Advertising to Looker Studio through Kondado. The setup process uses simple authentication and point-and-click configuration without any coding, database management, or API knowledge. Business users and marketing teams can establish the connection in minutes and start building reports immediately.
Can I combine Microsoft Advertising data with other marketing platforms in Data Studio?
Absolutely, Looker Studio allows you to blend your Microsoft Advertising data with other sources like Google Ads, Facebook Ads, or Google Sheets for comprehensive cross-channel analysis. You can create unified dashboards showing comparative performance across all your paid search and social campaigns. This holistic view helps you optimize budget allocation across different advertising platforms.
What types of reports can I build with Microsoft Advertising data in Data Studio?
You can build various custom reports including campaign performance dashboards, budget pacing trackers, keyword analysis summaries, and conversion funnel visualizations. Since Kondado brings your specific Microsoft Advertising dimensions and metrics into Looker Studio, you design reports tailored to your agency's or client's specific reporting needs. Create executive summaries for stakeholders or detailed tactical reports for campaign managers.

Try out all the features for free for 14 days