Connect Google Ads to Microstrategy: Dashboards in Minutes

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Google Ads
Microstrategy

Visualize Google Ads Data in Microstrategy

Kondado makes it simple to visualize Google Ads data in Microstrategy without any technical setup or intermediate databases. You connect your Google Ads account as a data source, select Microstrategy as your destination, and choose which pipelines to replicate based on your specific reporting needs. Your marketing metrics flow directly into Microstrategy dashboards on a configurable schedule, giving you complete visibility into campaign performance, budget allocation, and conversion tracking across all your advertising efforts.

Kondado provides a direct connection between Google Ads and Microstrategy with 13 available pipelines including Campaign Performance Daily, Ad Conversions by Action, and Geographic Performance, enabling automated data replication on schedules ranging from 5 minutes to daily.

With this streamlined setup, marketing teams and agencies can build comprehensive reports that combine advertising data with other business metrics, creating a single source of truth for strategic decision making. No coding required, no complex configurations: just clear visual data that helps you optimize ad spend and improve ROI.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Google Ads data with Microstrategy unlocks powerful insights for marketing teams and agencies. By replicating pipelines such as Campaign Performance Daily and Ad Conversions by Action, you can track how specific initiatives drive results and identify your highest-performing campaigns at a glance. The Geographic Performance pipeline helps you understand where your conversions are coming from, enabling smarter budget allocation across regions.

With these datasets available in Microstrategy, you can create unified dashboards that show the complete customer journey from click to conversion. Marketing managers gain the ability to monitor CTR trends, analyze demographic performance through Age Demographics Performance data, and make data-driven decisions about ad spend without waiting for manual reports.

Try out all the features for free for 14 days

Google Ads data available in Microstrategy

13
available pipelines
147
extractable fields

Available integrations

Integration Description
Ad Conversions by Action Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Microstrategy

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Your Google Ads Account

Log into Kondado and add Google Ads as a data source by authenticating with your Google credentials to establish the connection.

2
Choose Microstrategy Destination

Select Microstrategy as your destination platform and configure which pipelines to replicate from the 13 available options.

3
Configure Dashboards and Scheduling

Set your preferred update frequency and start building visualizations in Microstrategy using the replicated marketing data.

Access Google Ads data in Microstrategy and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Microstrategy automatically

How do I connect Google Ads to Microstrategy using Kondado?
Start by adding Google Ads as a data source in your Kondado account and authenticate with your Google credentials. Then select Microstrategy as your destination, choose the specific pipelines you want to replicate, and set your preferred update schedule. The connection requires no coding or technical configuration.
What Google Ads dashboards can I build in Microstrategy?
You can build comprehensive marketing dashboards showing campaign performance, conversion tracking, and budget analysis. Combine data from Campaign Performance Daily and Ad Group Performance Daily pipelines to visualize spend efficiency, or create demographic reports using Age Demographics Performance and Gender Demographics Performance to understand your audience better.
How often does Google Ads data update in Microstrategy?
You can configure automated updates to run every 5 minutes, 15 minutes, hourly, or daily depending on your business needs. This configurable schedule ensures your Microstrategy reports reflect recent campaign activity without manual refreshes, keeping your marketing team aligned with current performance metrics.
Which Google Ads KPIs should I track in Microstrategy?
Focus on metrics available through pipelines like Campaign Conversions by Action for conversion tracking, Keyword Performance Daily for search term effectiveness, and Campaign Budget Analysis for spend optimization. These datasets help you monitor CTR, impressions, clicks, and cost per conversion in unified visualizations.
Are there pre-built report templates available for Google Ads?
Yes, Kondado offers ready-made report templates including the Google Ads Power BI Report, Google Ads Looker Studio Report, and a combined Google Ads and Meta Ads Looker Studio Report. These templates provide immediate visualizations that you can customize for Power BI or Looker Studio, or use as inspiration for your Microstrategy dashboard designs.
Can I share Google Ads dashboards with my team in Microstrategy?
Once your data flows into Microstrategy, you can distribute reports to stakeholders across your organization using Microstrategy's native sharing features. Marketing teams, executives, and agency clients can access consistent, up-to-date advertising metrics without needing direct access to your Google Ads account.
Do I need technical skills to replicate Google Ads data to Microstrategy?
No technical expertise is required. Kondado handles the data replication process through a direct connection, allowing business users to select pipelines and configure schedules through a simple interface. You do not need to manage databases, write code, or handle complex API configurations.

Try out all the features for free for 14 days