Connect Criteo to Microstrategy: Dashboards in Minutes

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Criteo
Microstrategy

Visualize Criteo Data in Microstrategy for Smarter Campaigns

Start by connecting your Criteo advertising account to Kondado as a data source. Choose Microstrategy as your destination using the Via Kondado connection and select the specific data pipelines you want to replicate. Within minutes, your Criteo metrics flow directly into Microstrategy without any complex technical setup or intermediate databases. Configure how often you want the data refreshed, from every few minutes to daily updates, ensuring your marketing reports always reflect current campaign performance. Business teams can immediately start building visualizations that transform raw advertising metrics into actionable insights for budget allocation and audience targeting.

Kondado provides a Via Kondado connection between Criteo and Microstrategy, allowing marketing teams to replicate advertising performance data on a configurable schedule and build custom dashboards without writing code or managing technical infrastructure.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With your Criteo data flowing into Microstrategy, you can unlock powerful insights from your programmatic advertising campaigns. The Daily Ad Statistics pipeline brings 146 fields of campaign data directly into your visualization environment, including clicks, impressions, and total ad spend alongside bounce rates and revenue figures. Marketing teams can analyze retargeting performance over specific periods to identify which dynamic display ads drive the highest return on investment. By combining these advertising metrics in Microstrategy, you gain clear visibility into campaign efficiency, enabling data-driven decisions about budget reallocation and creative optimization without waiting for technical teams to prepare manual reports.

Try out all the features for free for 14 days

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
146
extractable fields

Pre-configured reports

Report Description
Daily Ad Statistics Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.
Daily Ad Statistics
Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.

Try out all the features for free for 14 days

How to create Criteo dashboards in Microstrategy

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Criteo as data source

Log into Kondado and add Criteo as a new data source by entering your API credentials to establish the initial connection.

2
Select Microstrategy destination

Choose Microstrategy from the available destinations to determine where your advertising data will be sent, alongside other options like Power BI or Looker Studio.

3
Configure refresh and build dashboards

Set your preferred update frequency and start creating visualizations in Microstrategy that transform clicks, impressions, and revenue data into actionable marketing insights.

Access Criteo data in Microstrategy and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Criteo data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Criteo data in Microstrategy automatically

How do I connect my Criteo account to Microstrategy using Kondado?
Start by adding Criteo as a data source in your Kondado account using your API credentials. Then select Microstrategy as your destination and choose which pipelines to replicate. The Via Kondado connection requires no technical setup or intermediate databases.
What specific Criteo metrics can I track in Microstrategy dashboards?
You can visualize 146 different fields from the Daily Ad Statistics pipeline, including click-through rates, impression volumes, total ad spend, bounce rates, and revenue generated. These metrics allow you to analyze retargeting campaign performance and calculate return on ad spend directly within your visualization tool.
How often does Criteo data update in my Microstrategy reports?
You configure the update frequency based on your business needs, choosing from intervals as frequent as every 5 minutes or extending to hourly or daily refreshes. This automated schedule ensures your marketing dashboards stay current without manual data pulls.
Can I share Criteo performance dashboards with my team in Microstrategy?
Once your data is flowing, you can build and distribute reports to stakeholders across your organization. Team members can access campaign performance visualizations, budget utilization charts, and audience engagement metrics without needing direct access to your Criteo advertising account.
Do I need technical skills to set up the Criteo to Microstrategy connection?
No coding or technical expertise is required to establish the connection. The setup process involves simple authentication with your Criteo credentials and selecting your preferred data refresh schedule, making it accessible for marketing teams and business users.
Can I combine Criteo data with other marketing sources in Microstrategy?
Yes, you can replicate data from additional sources like Google Sheets, BigQuery, or other advertising platforms into the same Microstrategy environment. This allows you to create unified dashboards comparing Criteo retargeting performance against other channels.
What types of decisions can I make with Criteo data in Microstrategy?
You can identify underperforming campaigns requiring budget cuts, spot high-converting audience segments for increased investment, and optimize dynamic creative strategies based on bounce rate and revenue trends. These insights help improve overall return on your programmatic advertising spend.

Try out all the features for free for 14 days