Dashboards in minutes

Connect Criteo to Tableau: Dashboards in Minutes

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Connect Criteo to Tableau

To visualize Criteo data in Tableau, connect your Criteo account to Kondado and select Tableau as your destination. Kondado replicates your programmatic advertising and retargeting data automatically, enabling marketing teams and business users to build custom dashboards without technical expertise or coding knowledge. Configure the update schedule to match your business needs: every 5 minutes, 15 minutes, hourly, or daily, ensuring your reports always reflect current campaign performance.

1
available pipeline
146
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Criteo now →

Try out all the features for free for 14 days

Kondado connects Criteo to Tableau through a direct integration with no intermediate databases or complex setup required, keeping your advertising reports updated automatically on whatever schedule you choose.

Operations teams and sales leaders can analyze metrics like clicks, impressions, ad spend, and bounce rates directly within Tableau. This facilitates quick decisions about retargeting campaigns and budget optimization, transforming raw data into clear visual insights that drive revenue growth and improve campaign performance across your organization.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
146
extractable fields
∞
Auto-refresh

Pre-configured reports

Daily Ad Statistics
Analyze clicks, impressions, and total ad spend, along with bounce rate and revenue generated over a specific period.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

Combining Criteo data with Tableau enables deep analysis of dynamic display ad performance and retargeting campaign results. With available pipelines like Daily Ad Statistics, you visualize clicks, impressions, total spend, and revenue generated over specific time periods. Marketing managers can identify which retargeting campaigns drive more conversions, while data analysts cross-reference bounce rate information with investment data to optimize ROI. Operations teams track programmatic campaign performance visually through intuitive dashboards, adjusting strategies quickly based on automated data refreshes that keep all stakeholders aligned with current metrics.

Try out all the features for free for 14 days

How to create Criteo dashboards in Tableau

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Criteo to Kondado

Access the Kondado platform, add Criteo as your data source, and authenticate your programmatic advertising account to begin replicating campaign metrics.

2
Select Tableau as destination

Choose Tableau as your visualization tool and configure the direct connection, eliminating the need for intermediate databases or complex technical setup.

3
Build dashboards and configure refresh

Build your custom reports in Tableau using available pipelines and set the update frequency for your Criteo data: every 5 minutes, 15 minutes, hourly, or daily.

Access Criteo data in Tableau and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Criteo data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Criteo > Airtable
Alteryx
Criteo > Alteryx
Amazon Quicksight
Criteo > Amazon Quicksight
BIMachine
Criteo > BIMachine
Cortex
Criteo > Cortex
Data Studio
Criteo > Data Studio
Geckoboard
Criteo > Geckoboard
Grafana
Criteo > Grafana
IBM Cognos Analytics
Criteo > IBM Cognos Analytics
Klipfolio
Criteo > Klipfolio
Looker Studio
Criteo > Looker Studio
Looker
Criteo > Looker
Looqbox
Criteo > Looqbox
Metabase
Criteo > Metabase
Microstrategy
Criteo > Microstrategy
Pentaho
Criteo > Pentaho
Power BI
Criteo > Power BI
Qlik Cloud Analytics
Criteo > Qlik Cloud Analytics
Qlik Sense
Criteo > Qlik Sense
Qlik
Criteo > Qlik
QlikView
Criteo > QlikView
Redash
Criteo > Redash
Superset
Criteo > Superset
Tableau
Criteo > Tableau
BI TOTVS
Criteo > BI TOTVS
Zoho Analytics
Criteo > Zoho Analytics

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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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Frequently Asked Questions (FAQ)

Answers about visualizing Criteo data in Tableau automatically

How do I set up the Criteo connection on Kondado? ▼
Log into Kondado, select Criteo as your data source, and enter your Criteo API credentials. Within minutes, the platform begins replicating your programmatic advertising data to Tableau without requiring complex technical configuration or intermediate databases.
What dashboards can I build with Criteo data in Tableau? ▼
You can build custom dashboards tracking Daily Ad Statistics metrics like clicks, impressions, spend, and revenue. Traffic managers create retargeting performance visuals, while sales leaders monitor return on ad spend for programmatic campaigns through intuitive charts and graphs.
How frequently does Criteo data update? ▼
On Kondado, you set the data replication frequency: every 5 minutes, 15 minutes, hourly, or daily. This flexibility allows marketing teams to keep reports updated automatically at the speed required for decision-making about active campaigns.
Which Criteo KPIs should I track in Tableau? ▼
Focus on metrics available in pipelines like Daily Ad Statistics: click-through rates, impressions, total spend, bounce rate, and revenue generated. Data analysts can cross-reference these indicators to identify the most efficient retargeting campaigns and optimize advertising budgets.
Are there ready-made templates for Criteo in Tableau? ▼
No pre-built report templates exist for this source, but you can easily create custom dashboards in Tableau using fields from Criteo pipelines. Operations teams build tailored reports focused on the specific KPIs that matter for your programmatic advertising business.
How do I share Criteo dashboards with my team? ▼
After building your dashboards in Tableau, use the tool's native sharing functionality to distribute reports with sales leaders and analysts. Data continues updating automatically through Kondado, ensuring everyone sees the same current information about Criteo campaigns.
Can I send Criteo data to tools other than Tableau? ▼
Yes, besides Tableau, you can send Criteo data to Power BI, Looker Studio, Google Sheets, BigQuery, or PostgreSQL. You can also use MySQL, Excel, Redshift, SQL Server, and Amazon S3 as destinations.

Try out all the features for free for 14 days