Dashboards in minutes

Connect Facebook Ads to Tableau: Dashboards in Minutes

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Connect Facebook Ads to Tableau

Kondado helps marketing teams visualize Facebook Ads data in Tableau using a Via Kondado connection, without writing code or managing complex infrastructure. Simply connect your Facebook Ads account, select Tableau as your destination, and start building dashboards with campaign performance, ad spend, and conversion metrics. Your marketing data updates on a configurable schedule you control, keeping your visualizations current for faster decision-making. Business users can explore trends across multiple ad accounts, compare campaign results, and share actionable insights with stakeholders through interactive reports that refresh automatically without manual exports. The platform handles all data replication behind the scenes, so you focus on optimizing campaigns rather than technical setup.

14
available pipelines
1569
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Facebook Ads now →

Try out all the features for free for 14 days

Kondado provides a direct connection between Facebook Ads and Tableau with 14 data pipelines including Campaign Performance, Ad Performance, and Lead Forms, updating on schedules from 5 minutes to daily with no intermediate database required.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Facebook Ads data available in Tableau

Each item below is automatically replicated by Kondado from Facebook Ads into Tableau — no schema setup, no manual mapping.

14
available pipelines
1569
extractable fields
∞
Auto-refresh

Available integrations

Ad account performance
Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts
View information on ad accounts, including name, account ID, and account status.
Ad metadata
Explore ad details such as ad ID, account ID, and ad set name.
Ad performance
Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview
Preview ads including creative content and targeting settings.
Ad set performance
Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata
Examine ad set metadata including ID, name, and status.
Campaign metadata
View campaign metadata such as campaign ID, name, and status.
Campaign performance
Analyze campaign performance with metrics such as impressions, clicks, and cost per acquisition.
Lead forms
Examine lead forms including fields, status, and captured data.
Page Metrics
Analyze impressions, clicks, and engagement of the page, including fields like page name, business city, and account status.
Page: Posts
Examine post performance with metrics such as impressions, clicks, post ID, and ad set name.
Pages
Provides information about pages, including business name, address, and account status, allowing an overview of operations.
Post Metrics
Evaluate post performance with metrics such as clicks, impressions, and cost, along with ad ID and ad set ID.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

With Kondado, you combine Campaign Performance data with Ad Set Performance metrics to analyze how budget allocation affects click-through rates across different audiences. Marketing managers use the Lead Forms pipeline to track lead quality and form completion rates alongside Page Metrics to understand how organic and paid engagement interact on your Facebook presence. These combined datasets in Tableau enable you to spot underperforming ad sets quickly, reallocate spend toward high-converting campaigns, and present unified marketing reports to clients or executives without manual data preparation. You can also layer Post Metrics with Ad Performance to see which creative content drives the most cost-effective results across your marketing funnel.

Try out all the features for free for 14 days

How to create Facebook Ads dashboards in Tableau

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Facebook Ads to Kondado

Add Facebook Ads as a data source by authenticating with your Meta Business account and selecting the ad accounts you want to analyze. Choose from 14 available pipelines including Campaign Performance, Ad Performance, and Lead Forms to replicate the specific metrics your marketing team needs.

2
Select Tableau destination

Choose Tableau as your visualization destination to receive data directly without intermediate databases or complex infrastructure. Kondado sends your Facebook Ads metrics straight to Tableau on the schedule you configure, whether you need updates every 15 minutes or daily.

3
Build dashboards and configure refresh

Create interactive marketing reports in Tableau using your replicated Facebook Ads data to track campaign ROI, audience engagement, and lead generation results. Set your preferred update frequency to keep dashboards current automatically, then share insights with stakeholders through Tableau Server or exported reports.

Access Facebook Ads data in Tableau and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Facebook Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Facebook Ads > Airtable
Alteryx
Facebook Ads > Alteryx
Amazon Quicksight
Facebook Ads > Amazon Quicksight
BIMachine
Facebook Ads > BIMachine
Cortex
Facebook Ads > Cortex
Data Studio
Facebook Ads > Data Studio
Geckoboard
Facebook Ads > Geckoboard
Grafana
Facebook Ads > Grafana
IBM Cognos Analytics
Facebook Ads > IBM Cognos Analytics
Klipfolio
Facebook Ads > Klipfolio
Looker Studio
Facebook Ads > Looker Studio
Looker
Facebook Ads > Looker
Looqbox
Facebook Ads > Looqbox
Metabase
Facebook Ads > Metabase
Microstrategy
Facebook Ads > Microstrategy
Pentaho
Facebook Ads > Pentaho
Power BI
Facebook Ads > Power BI
Qlik Cloud Analytics
Facebook Ads > Qlik Cloud Analytics
Qlik Sense
Facebook Ads > Qlik Sense
Qlik
Facebook Ads > Qlik
QlikView
Facebook Ads > QlikView
Redash
Facebook Ads > Redash
Superset
Facebook Ads > Superset
Tableau
Facebook Ads > Tableau
BI TOTVS
Facebook Ads > BI TOTVS
Zoho Analytics
Facebook Ads > Zoho Analytics

Related on Kondado

Hundreds of data-driven companies trust Kondado
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Why Kondado?

Focus on extracting value from your data and leave the rest to us

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Wherever you need

With the same platform, you send data to AI (Claude/ChatGPT via MCP), reports, spreadsheets, databases, data warehouses, and data lakes. ETL and ELT

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From wherever you need

Data from over 80 sources for Marketing, Ecommerce, ERPs, Customer Service, Finance, Databases, and much more

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Frequently Asked Questions (FAQ)

Answers about visualizing Facebook Ads data in Tableau automatically

How do I set up the Facebook Ads connection to Tableau without technical help? ▼
Start by adding Facebook Ads as a data source in your Kondado account and authenticate with your Meta credentials. Then choose Tableau as your destination and select the specific pipelines you need, such as Campaign Performance or Lead Forms. The setup requires no coding and typically takes less than five minutes to begin replicating data.
What types of marketing dashboards can I build with Facebook Ads data in Tableau? ▼
You can create comprehensive dashboards showing campaign ROI, audience segmentation performance, and lead generation funnel analysis by combining Campaign Performance, Ad Set Performance, and Lead Forms pipelines. Many users also blend Page Metrics with advertising data to compare organic versus paid reach. These visualizations help you optimize budget allocation and creative strategy across Facebook and Instagram campaigns.
How frequently can I update my Facebook Ads data in Tableau? ▼
Kondado lets you configure update schedules ranging from every 5 minutes to daily, depending on how current your reports need to be. Near-real-time updates work well for monitoring active campaign launches, while daily refresh suits end-of-week performance summaries. You control the schedule and can modify it anytime as your reporting needs change.
Which specific KPIs should I track using the Ad Performance and Campaign Performance pipelines? ▼
Focus on metrics like cost per click, click-through rate, impressions, and cost per acquisition to evaluate creative effectiveness and budget efficiency. The Campaign Performance pipeline also provides conversion tracking data to measure return on ad spend across different objectives. Monitoring these indicators helps you quickly identify which campaigns need optimization and which are ready for scaling.
Are there pre-built Facebook Ads dashboards available, or do I need to build from scratch? ▼
While you can build custom Tableau dashboards tailored to your specific needs, Kondado also offers ready-made report templates for other visualization tools including the Meta Ads Looker Studio Report and Meta Ads Power BI Report. These templates provide immediate insights into campaign performance and can serve as inspiration for your Tableau designs. You can start with these pre-built options or create bespoke dashboards using the 14 available data pipelines.
Can I share my Facebook Ads Tableau dashboards with clients who don't have Kondado accounts? ▼
Yes, once your data flows into Tableau, you distribute dashboards through Tableau Server, Tableau Online, or exported PDFs depending on your sharing preferences. Your clients and stakeholders see the visualizations and insights without needing direct access to Kondado or your Facebook Ads account. This makes it simple to deliver automated marketing reports to external partners on your configured schedule.
Do I need to set up an intermediate database like PostgreSQL or BigQuery before sending data to Tableau? ▼
No, Kondado offers a direct connection that sends Facebook Ads data straight to Tableau without requiring PostgreSQL, BigQuery, or any other intermediate storage. This eliminates complex infrastructure management and reduces costs for small marketing teams. The data flows directly into Tableau ready for visualization and analysis.

Try out all the features for free for 14 days