Dashboards in minutes

Connect Hotmart to Tableau: Dashboards in Minutes

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Connect Hotmart to Tableau

Visualizing your Hotmart data in Tableau is simple with Kondado. Start by connecting your Hotmart account as a data source, then select Tableau as your destination. Kondado provides a direct integration that moves your sales records, subscription details, and Hotmart Club metrics directly into Tableau without any intermediate databases or technical configuration. Your marketing and operations teams can choose exactly which pipelines to activate, and Kondado replicates the information on a configurable schedule so your dashboards stay up to date.

11
available pipelines
202
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Hotmart now →

Try out all the features for free for 14 days

Kondado connects Hotmart to Tableau through a Via Kondado connection, giving you access to 11 pipelines and 202 fields including Subscribers, Sales Commissions, Sales History, and Hotmart Club progress. Data refreshes on your chosen timetable, whether every 5 minutes, 15 minutes, hourly, or daily, ensuring your business reports always reflect the latest transactions and student engagement metrics.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Hotmart data available in Tableau

Each item below is automatically replicated by Kondado from Hotmart into Tableau — no schema setup, no manual mapping.

11
available pipelines
202
extractable fields
∞
Auto-refresh

Available integrations

Subscribers
Records of subscriptions include subscriber_code, subscriber_name, and status, allowing detailed analysis of active and canceled subscriptions.
Sales Commissions
Commission details include transaction, commission_value, and user_name, providing a clear view of commissions generated by each transaction.
Subscriber Purchases
Data on purchases includes subscriber_code, product_id, and price_value, allowing tracking of acquisitions made by subscribers.
Sales Price Breakdown
Detailed pricing information includes product_id, price_value, and price_currency_code, facilitating analysis of sales prices.
Sales History
Sales records include purchase_transaction, product_id, and request_date, allowing analysis of transaction history.
Hotmart Club: Students
Information about students includes subscriber_name, product_id, and status, allowing tracking of students' progress in the club.
Hotmart Club: Modules
Data on modules includes product_id, module_name, and completion_status, allowing analysis of students' progress in each module.
Hotmart Club: Student Progress
Progress records include subscriber_code, module_id, and completion_percentage, facilitating monitoring of students' performance.
Hotmart Club: Pages
Information about pages includes page_id, access_count, and last_access_date, allowing analysis of student engagement.
Products
Product data includes product_id, product_name, and price_value, allowing detailed analysis of the available product portfolio.
Subscription Transactions
Records of subscription transactions, including fields such as transaction code, product ID, and commission value.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

With your Hotmart data flowing into Tableau, you can build custom views that reveal exactly how your digital business is performing. Combining the Subscribers pipeline with Sales History lets you track how subscription behavior changes over time and spot churn trends before they impact revenue. You can also blend Sales Commissions data with Products to see which courses or e-books generate the strongest affiliate payouts, while Hotmart Club: Student Progress helps education creators monitor completion rates and identify which content keeps students active.

Try out all the features for free for 14 days

How to create Hotmart dashboards in Tableau

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Hotmart as Data Source

Log in to Kondado and add Hotmart as a data source by entering your platform credentials. Activate the pipelines your team needs, such as Subscribers, Products, or Sales History.

2
Select Tableau as Destination

Choose Tableau from the destination list to receive your replicated data directly. The Via Kondado connection sends information straight into Tableau without intermediate databases or complex setup.

3
Build Dashboards and Configure Refresh

Open Tableau and start building custom reports using your Hotmart fields, then set your preferred update frequency inside Kondado. You can refresh data every 5 minutes, 15 minutes, hourly, or daily to keep your business views current.

Access Hotmart data in Tableau and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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Huggy
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InfluxDB v1
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Infusionsoft (Keap)
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Visualize Hotmart data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Hotmart > Airtable
Alteryx
Hotmart > Alteryx
Amazon Quicksight
Hotmart > Amazon Quicksight
BIMachine
Hotmart > BIMachine
Cortex
Hotmart > Cortex
Data Studio
Hotmart > Data Studio
Geckoboard
Hotmart > Geckoboard
Grafana
Hotmart > Grafana
IBM Cognos Analytics
Hotmart > IBM Cognos Analytics
Klipfolio
Hotmart > Klipfolio
Looker Studio
Hotmart > Looker Studio
Looker
Hotmart > Looker
Looqbox
Hotmart > Looqbox
Metabase
Hotmart > Metabase
Microstrategy
Hotmart > Microstrategy
Pentaho
Hotmart > Pentaho
Power BI
Hotmart > Power BI
Qlik Cloud Analytics
Hotmart > Qlik Cloud Analytics
Qlik Sense
Hotmart > Qlik Sense
Qlik
Hotmart > Qlik
QlikView
Hotmart > QlikView
Redash
Hotmart > Redash
Superset
Hotmart > Superset
Tableau
Hotmart > Tableau
BI TOTVS
Hotmart > BI TOTVS
Zoho Analytics
Hotmart > Zoho Analytics

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Frequently Asked Questions (FAQ)

Answers about visualizing Hotmart data in Tableau automatically

How do I connect Hotmart to Tableau using Kondado? ▼
Log in to Kondado and add Hotmart as a data source by entering your platform credentials. Next, select Tableau as your destination and activate the pipelines you need, such as Subscription Transactions or Hotmart Club: Students. Kondado then replicates your chosen data on the update schedule you configure so it appears directly in your Tableau workspace.
What Hotmart dashboards can I build in Tableau? ▼
You can build tailored dashboards that track monthly recurring revenue, analyze commission payouts by affiliate, and monitor student progress across Hotmart Club: Modules. Many creators also compare product sales across different currencies using the Sales Price Breakdown pipeline to refine global pricing strategies.
How often does Hotmart data update in Tableau? ▼
You set the refresh interval during setup, choosing from every 5 minutes, 15 minutes, hourly, or daily updates. This refresh cadence you choose keeps your Tableau reports current with the latest transactions and subscription changes without manual work.
Which KPIs should I track when visualizing Hotmart data in Tableau? ▼
Focus on subscriber status changes, commission values per transaction, module completion rates from Hotmart Club: Modules, and access counts from Hotmart Club: Pages. Tracking these indicators together helps you improve retention, optimize affiliate relationships, and boost course engagement.
Are there pre-built report templates for Hotmart in Tableau? ▼
Kondado does not provide pre-built reports for Hotmart, giving you complete freedom to design Tableau dashboards tailored to your business. You can combine pipelines like Subscription Transactions, Sales Price Breakdown, and Subscriber Purchases to create views that answer your specific questions.
Can I share Hotmart Tableau dashboards with my team? ▼
Yes, after building your dashboards in Tableau you can share them with stakeholders across sales, marketing, and support teams. Because Kondado refreshes the underlying data automatically, everyone sees the same up-to-date numbers when they open the report.
Can I send Hotmart data to other destinations besides Tableau? ▼
Yes, you can route your Hotmart data to Power BI, Looker Studio, Google Sheets, or BigQuery depending on your team’s workflow. You can also send data to PostgreSQL, MySQL, and Excel.

Try out all the features for free for 14 days