Connect Facebook Ads to Metabase: Dashboards in Minutes

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Facebook Ads
Metabase

Visualize Facebook Ads Data in Metabase

How to visualize Facebook Ads data in Metabase? Kondado provides a direct integration that lets marketing teams replicate advertising metrics into Metabase without writing code or managing complex infrastructure. Simply connect your Facebook Ads account as a data source, choose from 14 available pipelines covering campaigns, ad sets, and lead forms, and start building dashboards in minutes. Your marketing data flows automatically on a configurable schedule, keeping your reports current with the latest campaign performance, spend metrics, and audience engagement data.

Business users can analyze ROI across Facebook and Instagram campaigns, track cost per acquisition trends, and monitor lead generation results without technical assistance. Marketing teams gain immediate visibility into ad spend efficiency and audience engagement across all their advertising accounts, enabling faster optimization decisions and improved campaign performance.

Kondado offers 14 Facebook Ads pipelines with 1,569 fields available for analysis in Metabase, including Campaign Performance, Ad Set Performance, and Lead Forms data, with automated updates configurable from every 5 minutes to daily.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With your Facebook Ads data in Metabase, you can combine Campaign Performance metrics with Ad Set Performance data to analyze which targeting strategies deliver the best return on investment across different audience segments. Marketing teams often blend Lead Forms data with Page Metrics to understand how organic and paid content work together, creating comprehensive views of audience engagement across Facebook and Instagram. This combination helps you identify high-performing ad creative, optimize budget allocation between campaigns, and track lead quality from initial click to final conversion without switching between multiple platforms or exporting spreadsheets manually.

Try out all the features for free for 14 days

Facebook Ads data available in Metabase

14
available pipelines
1569
extractable fields

Available integrations

Integration Description
Ad account performance Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts View information on ad accounts, including name, account ID, and account status.
Ad metadata Explore ad details such as ad ID, account ID, and ad set name.
Ad performance Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview Preview ads including creative content and targeting settings.
Ad set performance Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata Examine ad set metadata including ID, name, and status.
Campaign metadata View campaign metadata such as campaign ID, name, and status.
Campaign performance Analyze campaign performance with metrics such as impressions, clicks, and cost per acquisition.
Lead forms Examine lead forms including fields, status, and captured data.
Page Metrics Analyze impressions, clicks, and engagement of the page, including fields like page name, business city, and account status.
Page: Posts Examine post performance with metrics such as impressions, clicks, post ID, and ad set name.
Pages Provides information about pages, including business name, address, and account status, allowing an overview of operations.
Post Metrics Evaluate post performance with metrics such as clicks, impressions, and cost, along with ad ID and ad set ID.
Ad account performance
Analyze account performance with metrics such as total spend, account status, and age of the account.
Ad accounts
View information on ad accounts, including name, account ID, and account status.
Ad metadata
Explore ad details such as ad ID, account ID, and ad set name.
Ad performance
Evaluate ad performance with metrics such as impressions, clicks, and cost per click.
Ad preview
Preview ads including creative content and targeting settings.
Ad set performance
Analyze ad set performance with metrics such as impressions, clicks, and total cost.
Adset metadata
Examine ad set metadata including ID, name, and status.
Campaign metadata
View campaign metadata such as campaign ID, name, and status.
Campaign performance
Analyze campaign performance with metrics such as impressions, clicks, and cost per acquisition.
Lead forms
Examine lead forms including fields, status, and captured data.
Page Metrics
Analyze impressions, clicks, and engagement of the page, including fields like page name, business city, and account status.
Page: Posts
Examine post performance with metrics such as impressions, clicks, post ID, and ad set name.
Pages
Provides information about pages, including business name, address, and account status, allowing an overview of operations.
Post Metrics
Evaluate post performance with metrics such as clicks, impressions, and cost, along with ad ID and ad set ID.

Try out all the features for free for 14 days

How to create Facebook Ads dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Facebook Ads as data source

Log into Kondado and select Facebook Ads from the available data sources. Authenticate your account and choose which pipelines to replicate, such as Campaign Performance or Lead Forms.

2
Select Metabase as destination

Choose Metabase as your destination and configure the connection settings. Your Facebook Ads data will flow directly into Metabase without requiring intermediate storage or complex setup procedures.

3
Build dashboards and configure refresh

Design your Facebook Ads reports in Metabase using the replicated data from pipelines like Campaign Performance and Ad Set Performance. Configure automated updates to keep your dashboards current, or send data to Google Sheets for additional sharing options.

Access Facebook Ads data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Facebook Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Facebook Ads data in Metabase automatically

How do I connect Facebook Ads to Metabase without coding?
Kondado provides a direct integration that lets you connect Facebook Ads as a data source in just a few clicks. After authentication, you select which pipelines you want to replicate, such as Campaign Performance or Lead Forms, and your data flows directly into Metabase. No technical setup, API configuration, or intermediate databases are required.
What Facebook Ads KPIs should I track in Metabase for campaign optimization?
Essential metrics include cost per acquisition, click-through rates, and return on ad spend from the Campaign Performance pipeline. You should also monitor Lead Forms data to track conversion quality and Ad Set Performance metrics to identify which targeting parameters generate the highest engagement. These insights help optimize budget allocation and creative strategy.
How frequently does Facebook Ads data sync to Metabase?
Kondado updates your Facebook Ads data on a configurable schedule, with options ranging from every 5 minutes to daily updates. You choose the frequency based on your reporting needs and campaign activity levels. This keeps your Metabase dashboards current without manual data exports or spreadsheet updates.
Can I combine Facebook Ads data with Google Ads in the same Metabase dashboard?
Yes, Kondado supports multiple data sources, allowing you to replicate Facebook Ads alongside other advertising platforms. You can blend metrics from both channels to compare performance, analyze cross-platform ROI, and create unified marketing reports. Kondado also offers pre-built report templates for both Google Ads and Meta Ads in Looker Studio and Power BI if you prefer ready-made dashboards.
Are there ready-made Facebook Ads dashboard templates I can use?
Yes, Kondado provides pre-built report templates including the Meta Ads Looker Studio Report and Meta Ads Power BI Report. These templates include essential KPIs and visualizations for campaign analysis, allowing you to start monitoring performance immediately. You can customize these templates further to match your specific business requirements and branding.
How do I share Facebook Ads performance reports with stakeholders?
Once your data is in Metabase, you can create shareable dashboards that update automatically with the latest Facebook Ads metrics. Team members can access reports without needing the original ad account credentials, and you can schedule automated report deliveries. This ensures everyone stays informed about campaign performance using consistent, current data.
What is the difference between Campaign Performance and Ad Set Performance data?
Campaign Performance provides high-level metrics like total spend, impressions, and cost per acquisition across entire campaigns. Ad Set Performance offers granular data about specific targeting parameters, audience segments, and individual ad set efficiency. Analyzing both pipelines together helps you understand which broad strategies work best and which specific targeting options deliver optimal results.

Try out all the features for free for 14 days