Dashboards in minutes

Connect Instagram to Metabase: Dashboards in Minutes

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Connect Instagram to Metabase

Connecting your Instagram account to Metabase allows marketing teams to transform social media metrics into actionable business intelligence without technical complexity. With Kondado, you can replicate audience demographics, post performance, and engagement data directly into Metabase without writing any code or managing complex infrastructure. Simply select Instagram as your data source, choose Metabase as your destination, and start building visual dashboards that reveal which content drives the most value for your brand and when your audience is most active.

7
available pipelines
83
extractable fields
  • ✓No code, no spreadsheets
  • ✓Auto-refreshed data
  • ✓14-day free trial
Connect Instagram now →

Try out all the features for free for 14 days

Kondado provides a direct connection between Instagram and Metabase, offering 7 pre-configured pipelines with 83 fields including audience performance, media metrics, and third-party profile data, updated on a configurable schedule to keep your marketing reports current.

Business users can monitor follower growth trends, analyze demographic segments by age and location, and track how individual posts perform over time to optimize future content calendars. This seamless connection helps marketing managers make confident, data-driven decisions about campaign timing and creative strategy without waiting for technical teams to prepare manual reports or write database queries.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Try out all the features for free for 14 days

Available data

Instagram data available in Metabase

Each item below is automatically replicated by Kondado from Instagram into Metabase — no schema setup, no manual mapping.

7
available pipelines
83
extractable fields
∞
Auto-refresh

Available integrations

Audience performance
Demographic data such as gender, age, and location of followers, allowing detailed audience analysis based on metrics like audience_city and audience_country.
Daily profile performance
Information on daily profile performance, including metrics like kdd_account_id and ig_username, allowing monitoring of account evolution over time.
Media
Data on posts, including information on views and interactions, allowing performance analysis of each published content.
Media performance
Consolidated analysis of post performance, with metrics like views and interactions, allowing evaluation of the effectiveness of each media over time.
Profiles
Information on linked profiles, including kdd_account_id and ig_username, providing an overview of connected accounts and their characteristics.
Third-Party Posts
Data on posts made by third-party accounts, allowing analysis of interactions and engagement with external content.
Third-Party Profiles
Information on third-party profiles, including engagement metrics and interactions, allowing comparative analysis with own profiles.
Full docs on the wiki → Start free trial →

Try out all the features for free for 14 days

With your Instagram data flowing into Metabase, you can combine Audience Performance metrics with Daily Profile Performance trends to understand exactly who follows your brand and how fast your community grows. The Media and Media Performance pipelines let you analyze which photos and videos generate the highest engagement rates, helping content creators identify the visual styles that resonate most with followers.

Marketing teams at agencies and growing brands use these insights to schedule posts strategically, allocate budget toward high-performing content types, and demonstrate social media ROI to stakeholders through clear, interactive charts.

Try out all the features for free for 14 days

How to create Instagram dashboards in Metabase

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Instagram as your data source

Select Instagram from the data source catalog and authenticate with your Business account credentials to enable access to audience demographics and media metrics. Choose the specific pipelines you want to replicate, such as Audience Performance or Daily Profile Performance.

2
Select Metabase destination

Choose Metabase as your destination to create a direct connection that delivers Instagram data without requiring intermediate databases or technical configuration. You can also replicate data to BigQuery or PostgreSQL for advanced storage needs.

3
Build dashboards and set refresh schedule

Configure your preferred update frequency from every 5 minutes to daily, then use Metabase to create visual reports showing follower growth, engagement rates, and content performance trends. Share these dashboards with your marketing team to align on strategy and track campaign results.

Access Instagram data in Metabase and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

55pbx
55pbx
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Amazon S3
Amazon S3
api4com
api4com
Apple App Store
Apple App Store
ASAAS
ASAAS
AWS CloudWatch Metrics
AWS CloudWatch Metrics
Azure Table Storage
Azure Table Storage
BigQuery
BigQuery
Bing
Bing
Bitrix24 CRM
Bitrix24 CRM
Bling!
Bling!
Blip (take)
Blip (take)
ClickUp
ClickUp
Clockify
Clockify
ContaAzul
ContaAzul
Criteo
Criteo
E-goi
E-goi
EADBOX
EADBOX
Exact Sales
Exact Sales
Facebook Ads
Facebook Ads
Facebook
Facebook
Fatura Simples
Fatura Simples
Freshdesk
Freshdesk
FTP
FTP
Google Analytics GA4
Google Analytics GA4
Google Cloud Storage
Google Cloud Storage
Google Play Store
Google Play Store
Google Search Console
Google Search Console
Google Sheets
Google Sheets
Granatum
Granatum
Hi Platform
Hi Platform
Hotmart
Hotmart
Hubspot
Hubspot
Huggy
Huggy
InfluxDB v1
InfluxDB v1
Infusionsoft (Keap)
Infusionsoft (Keap)
Instagram Ads
Instagram Ads
Instagram
Instagram
Jira
Jira
Linkedin
Linkedin
Loja Integrada
Loja Integrada
MailChimp
MailChimp
Mandrill
Mandrill
Mautic
Mautic
Meetime
Meetime
Mercado Libre
Mercado Libre
Meta Ads
Meta Ads
Microsoft Ads
Microsoft Ads
Microsoft Advertising
Microsoft Advertising
Mixpanel
Mixpanel
monday.com
monday.com
MongoDB
MongoDB
Movidesk
Movidesk
MySQL (& MariaDB)
MySQL (& MariaDB)
NectarCRM
NectarCRM
Notion
Notion
Nuvemshop (Tiendanube)
Nuvemshop (Tiendanube)
Olist Tiny
Olist Tiny
Omie
Omie
Oracle
Oracle
Pagar.me
Pagar.me
Pinterest Ads
Pinterest Ads
Pipedrive
Pipedrive
Pipefy
Pipefy
PipeRun
PipeRun
Ploomes
Ploomes
PostgreSQL
PostgreSQL
Pushwoosh
Pushwoosh
RDStation CRM
RDStation CRM
RDStation
RDStation
Recruiterbox
Recruiterbox
Salesforce Marketing Cloud (Exact Target)
Salesforce Marketing Cloud (Exact Target)
Salesforce
Salesforce
SenseData
SenseData
Shopify
Shopify
SQLServer
SQLServer
Stilingue
Stilingue
Superlogica
Superlogica
Sympla
Sympla
Taboola
Taboola
Tangerino
Tangerino
TikTok Ads
TikTok Ads
TikTok Organic
TikTok Organic
Tiny ERP
Tiny ERP
Toggl
Toggl
Tray
Tray
Trello
Trello
Twilio
Twilio
VNDA
VNDA
VTEX
VTEX
Wake Commerce
Wake Commerce
Webhook
Webhook
Wootric
Wootric
WordPress
WordPress
X Ads
X Ads
YouTube
YouTube
Zeeng
Zeeng
Zendesk Chat (Zopim)
Zendesk Chat (Zopim)
Zendesk
Zendesk

Visualize Instagram data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

Airtable
Instagram > Airtable
Alteryx
Instagram > Alteryx
Amazon Quicksight
Instagram > Amazon Quicksight
BIMachine
Instagram > BIMachine
Cortex
Instagram > Cortex
Data Studio
Instagram > Data Studio
Geckoboard
Instagram > Geckoboard
Grafana
Instagram > Grafana
IBM Cognos Analytics
Instagram > IBM Cognos Analytics
Klipfolio
Instagram > Klipfolio
Looker Studio
Instagram > Looker Studio
Looker
Instagram > Looker
Looqbox
Instagram > Looqbox
Metabase
Instagram > Metabase
Microstrategy
Instagram > Microstrategy
Pentaho
Instagram > Pentaho
Power BI
Instagram > Power BI
Qlik Cloud Analytics
Instagram > Qlik Cloud Analytics
Qlik Sense
Instagram > Qlik Sense
Qlik
Instagram > Qlik
QlikView
Instagram > QlikView
Redash
Instagram > Redash
Superset
Instagram > Superset
Tableau
Instagram > Tableau
BI TOTVS
Instagram > BI TOTVS
Zoho Analytics
Instagram > Zoho Analytics

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Frequently Asked Questions (FAQ)

Answers about visualizing Instagram data in Metabase automatically

How do I connect my Instagram Business account to Metabase using Kondado? ▼
Start by selecting Instagram as your data source in Kondado and authenticate with your Business account credentials. Then choose Metabase as your destination, select the specific pipelines you need such as Audience Performance or Media, and your data will begin replicating immediately. The entire setup takes just a few minutes and requires no technical configuration or database management.
What Instagram marketing dashboards can I build in Metabase? ▼
You can create comprehensive dashboards showing follower demographics by city and country, content performance trends, and engagement rate comparisons across different post types. Many users build executive summaries that combine Daily Profile Performance metrics with Media insights to show growth trajectory alongside content effectiveness in a single view.
How often does Instagram data update in Metabase reports? ▼
Kondado lets you configure automated updates on a schedule that fits your business needs, ranging from every 5 minutes to daily or weekly refreshes. This ensures your Metabase dashboards always reflect recent activity without manual imports, keeping marketing teams aligned with current performance trends.
Which Instagram KPIs should I track in Metabase for audience growth? ▼
Focus on the Audience Performance pipeline to monitor demographic shifts in age groups and geographic distribution, alongside Daily Profile Performance metrics for follower count trends. Tracking these indicators helps identify which content strategies attract your target segments and when growth spikes occur.
Are there pre-built Instagram dashboard templates available? ▼
Yes, Kondado offers ready-made report templates including the Instagram Power BI Report and Instagram Looker Studio Report that you can customize for your needs. These templates provide immediate visualizations for common marketing metrics, saving hours of initial dashboard setup time while delivering professional insights to stakeholders.
Can I share Instagram performance reports with my team in Metabase? ▼
Metabase allows you to distribute dashboards via email subscriptions, Slack notifications, or direct links that let stakeholders view current metrics without needing Kondado access. This makes it simple to keep executives, clients, or creative teams informed about campaign progress and audience engagement levels.
Do I need coding skills to visualize Instagram data in Metabase? ▼
No coding is required to connect Instagram to Metabase or to build visualizations using the replicated data. Kondado handles the technical replication process automatically, while Metabase provides a point-and-click interface for creating charts, graphs, and filters that any marketing professional can use.

Try out all the features for free for 14 days