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How to Visualize LinkedIn Data in MicroStrategy

Kondado makes it simple to visualize LinkedIn data in MicroStrategy without any technical setup. You connect your LinkedIn account as a data source, select MicroStrategy as your destination, and start building reports that help your marketing team track campaign results and audience growth. The direct integration sends your advertising and organic metrics straight to MicroStrategy, so you spend less time preparing information and more time acting on insights. Business users can easily monitor ad spend, engagement trends, and lead generation performance from one place.

Kondado offers a direct integration between LinkedIn and MicroStrategy with nine available pipelines covering 394 fields, including Ad Statistics, Conversion Statistics, and Campaign Metadata, updating on a configurable schedule to keep your reports current.

With automated updates running every five minutes, hourly, or daily, your dashboards always reflect the latest LinkedIn performance. Marketing teams and agencies can quickly identify which campaigns drive the most value and adjust budgets confidently using fresh visual data.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

In MicroStrategy, you can combine LinkedIn pipelines to uncover exactly how your marketing budget translates into tangible business results. For example, merging Ad Statistics with Conversion Statistics lets you see which campaigns generate the most qualified leads at the lowest cost per result, while Organization Posts helps you compare paid reach against organic engagement in the same unified report. These connected insights give marketing and operations teams a clear, complete view of brand performance and content effectiveness without any tedious manual reporting work.

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Linkedin data available in Microstrategy

9
available pipelines
394
extractable fields

Available integrations

Integration Description
Ad Accounts Unique identifier, status, currency, and notification preferences of ad accounts. Analyze the current status and whether alerts are sent about campaigns.
Ad Statistics Data on impressions, clicks, and cost of ads. Allows evaluation of campaign performance and optimization of marketing strategies.
Conversion Statistics Metrics on conversion, including conversion rates and cost per conversion. Essential for measuring the effectiveness of advertising campaigns.
Conversion Information Details on each conversion, such as source and generated value. Helps understand the impact of campaigns on financial results.
Campaign Metadata Information on campaigns, including budget, objectives, and status. Allows analysis of targeting and delivery strategy.
Creative Metadata Data on creatives used, including format and approval status. Essential for optimizing advertising content.
Campaign Group Metadata Information on campaign groups, such as status and cost type. Allows understanding of the structure and performance of ads.
Organization Posts Data on posts made by organizations, including engagement and reach. Useful for evaluating the effectiveness of published content.
Organization Pages Information on organization pages, including followers and interactions. Allows analysis of brand presence and impact.
Ad Accounts
Unique identifier, status, currency, and notification preferences of ad accounts. Analyze the current status and whether alerts are sent about campaigns.
Ad Statistics
Data on impressions, clicks, and cost of ads. Allows evaluation of campaign performance and optimization of marketing strategies.
Conversion Statistics
Metrics on conversion, including conversion rates and cost per conversion. Essential for measuring the effectiveness of advertising campaigns.
Conversion Information
Details on each conversion, such as source and generated value. Helps understand the impact of campaigns on financial results.
Campaign Metadata
Information on campaigns, including budget, objectives, and status. Allows analysis of targeting and delivery strategy.
Creative Metadata
Data on creatives used, including format and approval status. Essential for optimizing advertising content.
Campaign Group Metadata
Information on campaign groups, such as status and cost type. Allows understanding of the structure and performance of ads.
Organization Posts
Data on posts made by organizations, including engagement and reach. Useful for evaluating the effectiveness of published content.
Organization Pages
Information on organization pages, including followers and interactions. Allows analysis of brand presence and impact.

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How to create Linkedin dashboards in Microstrategy

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Add LinkedIn as data source

Log in to Kondado and add LinkedIn as a new data source by authenticating with your ad account credentials. Choose the pipelines you want to replicate, such as Ad Statistics or Conversion Statistics, so Kondado knows exactly which information to prepare.

2
Select MicroStrategy as destination

Choose MicroStrategy from your list of available destinations and connect your existing environment using the Via Kondado option. You can also send the same LinkedIn data to Power BI, Looker Studio, or Google Sheets if your team uses multiple visualization tools.

3
Build dashboards and set refresh schedule

Once your data appears in MicroStrategy, create custom reports that combine LinkedIn metrics with your other business data for complete analysis. Then set your preferred update timetable in Kondado to keep every chart and KPI current without manual work.

Access Linkedin data in Microstrategy and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Linkedin data in other BI tools

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Frequently Asked Questions (FAQ)

Answers about visualizing Linkedin data in Microstrategy automatically

How do I connect LinkedIn to MicroStrategy using Kondado?
Start by adding LinkedIn as a data source in your Kondado account and authenticate with your LinkedIn credentials. Then choose MicroStrategy as your destination and select the pipelines you want to replicate, such as Ad Statistics or Campaign Metadata. Kondado handles the data transfer automatically, so your metrics appear in MicroStrategy without any manual exports.
What dashboards can I build with LinkedIn data in MicroStrategy?
You can build custom dashboards that track campaign ROI, lead generation costs, and audience engagement trends. Marketing teams often visualize Conversion Statistics alongside Campaign Metadata to see which objectives deliver the best results. You can also create reports that compare paid advertising metrics from Ad Statistics with organic reach data to get a complete picture of your LinkedIn presence.
How often can I schedule LinkedIn data updates in MicroStrategy?
Kondado lets you set automated updates to run as frequently as every five minutes or as spaced out as once per day. Once you choose your preferred rhythm, Kondado keeps your MicroStrategy datasets current according to that timetable. This means your marketing reports always show the latest figures without someone manually pulling fresh data.
Which KPIs should I track when visualizing LinkedIn data?
Focus on metrics that connect spend to outcomes, such as cost per conversion, click-through rates, and impression trends from Ad Statistics. Conversion Information helps you tie each lead to a specific revenue value, while Creative Metadata reveals which ad formats drive the most engagement. Monitoring these indicators in MicroStrategy helps you optimize budget allocation and content strategy quickly.
Can I create my own LinkedIn reports in MicroStrategy?
Yes, Kondado gives you complete freedom to design reports that match your specific marketing goals and KPIs. You can combine multiple pipelines like Conversion Information and Creative Metadata to analyze the full customer journey from ad spend to lead value. If you later want to visualize the same LinkedIn data elsewhere, you can also send it to Power BI, Google Sheets, or BigQuery without rebuilding your data source.
Can I share LinkedIn dashboards with my team in MicroStrategy?
Yes, once your data is in MicroStrategy, you can distribute reports to stakeholders across your marketing and operations teams using the platform's built-in sharing features. Team members can view the same updated LinkedIn metrics without needing access to Kondado or the original ad accounts. This keeps everyone aligned on campaign performance and budget decisions.
Do I need a separate database to store LinkedIn data before sending it to MicroStrategy?
No, Kondado connects LinkedIn directly to MicroStrategy using the Via Kondado option, so no intermediate storage is required. Your information flows straight into your destination, letting business users begin visualizing data quickly after setup. This removes unnecessary steps and keeps your reporting workflow simple.

Try out all the features for free for 14 days