Connect Google Ads to Qlik Sense: Dashboards in Minutes

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Google Ads
Qlik Sense

Visualize Google Ads Data in Qlik Sense

Connect your Google Ads account to Qlik Sense in minutes using Kondado. No coding is required, no complex setup needed, and no intermediate databases to manage. Simply authenticate your Google Ads account and start building dashboards to analyze campaigns, conversions, and performance metrics immediately.

Marketing teams can track KPIs such as CTR, cost per click, and conversion rates directly within Qlik Sense. The platform allows you to configure automated data updates on a schedule that fits your business needs, keeping your reports current without manual effort.

Kondado replicates Google Ads data to Qlik Sense on a configurable schedule, enabling marketing teams to build automated dashboards with 147 data fields across 13 pipelines without writing any code.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

With Kondado, you can analyze specific pipelines such as Campaign Performance Daily to monitor ad spend and click trends over time, or Age Demographics Performance to identify which audience segments convert best. The Search Terms Report pipeline reveals which queries drive your conversions. These insights help business users optimize advertising budgets and improve campaign ROI directly within their Qlik Sense environment.

Try out all the features for free for 14 days

Google Ads data available in Qlik Sense

13
available pipelines
147
extractable fields

Available integrations

Integration Description
Ad Conversions by Action Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Try out all the features for free for 14 days

How to create Google Ads dashboards in Qlik Sense

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Google Ads as data source

Log into Kondado, choose Google Ads as your data source, and authenticate your account in a few clicks without complex technical configurations.

2
Select Qlik Sense destination

Set Qlik Sense as your destination tool and choose which pipelines to replicate, such as Campaigns, Conversions, or Keyword Performance.

3
Build dashboards and configure refresh

Create your dashboards in Qlik Sense using the replicated data and schedule automatic refresh frequency to keep your reports updated.

Access Google Ads data in Qlik Sense and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in Qlik Sense automatically

How do I connect Google Ads to Qlik Sense using Kondado?
Log into Kondado, select Google Ads as your data source, and authenticate your account in just a few clicks. No technical expertise or API configuration is required. The connection runs directly via Kondado without intermediate databases.
What dashboards can I build with Google Ads data in Qlik Sense?
You can build campaign monitoring dashboards, demographic analysis reports for age and gender performance, and geographic performance views. These help marketing teams visualize key metrics and make data-driven decisions about ad spend allocation.
How often does Google Ads data update in Qlik Sense?
You can configure the update frequency based on your needs: every 5 minutes, 15 minutes, hourly, or daily. Kondado replicates data automatically according to your schedule, keeping your dashboards current without manual intervention.
Which Google Ads KPIs can I track in Qlik Sense?
You can monitor impressions, clicks, CTR, cost per click, conversions, total conversion value, and cost per video view. The 13 available pipelines provide 147 different fields for detailed analysis of your advertising performance.
Are there pre-built dashboard templates available for Google Ads?
Yes, Kondado offers ready-made reports including Google Ads and Meta Ads Looker Studio Report, Google Ads Power BI Report, and Google Ads Looker Studio Report. You can also send data to Power BI, Looker Studio, or Google Sheets using these templates.
Can I share Google Ads dashboards with my team in Qlik Sense?
Yes, once created in Qlik Sense, dashboards can be shared with your entire operations team or sales leaders. Data is replicated automatically, ensuring everyone sees the same updated information simultaneously.
Do I need technical skills to set up the Google Ads connection?
No, Kondado is designed for non-technical users. Marketing managers can connect the tools without writing code or configuring servers. The intuitive interface guides you through the entire setup process.
Can I send Google Ads data to other tools besides Qlik Sense?
Yes, in addition to Qlik Sense, you can replicate data to Power BI, Looker Studio, Google Sheets, BigQuery, PostgreSQL, MySQL, Excel, Redshift, SQL Server, or Amazon S3.

Try out all the features for free for 14 days