Connect Salesforce Marketing Cloud (Exact Target) to Qlik Sense: Dashboards in Minutes

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Salesforce Marketing Cloud (Exact Target)
Qlik Sense

Visualize Salesforce Marketing Cloud Data in Qlik Sense

Kondado lets you connect your Salesforce Marketing Cloud (Exact Target) account directly to Qlik Sense without any technical expertise or complex setup required. Business users, marketing teams, and operations teams can easily transform email campaign data, subscriber information, and send metrics into intuitive visual dashboards for faster, data-driven decision-making across your entire organization.

Kondado provides nine ready-to-use pipelines with 164 fields from Salesforce Marketing Cloud, allowing you to replicate data from Data Extensions, Emails, Events, and other marketing information directly into Qlik Sense on a configurable schedule ranging from 5 minutes to daily.

Simply select the pipelines you need from the nine available options, set your preferred update frequency based on your specific business needs, and start analyzing engagement, conversion, and audience segmentation metrics in minutes without ever relying on developers or intermediate databases.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

By combining Salesforce Marketing Cloud with Qlik Sense, you can cross-reference List Subscribers and Sends data to identify engagement patterns and optimize your email marketing campaigns effectively. The Events and Data Extension pipelines let you analyze specific audience interactions and customize multichannel communication strategies for better results.

Marketing managers can create compelling visualizations clearly showing open rates, click-through rates, and conversions on a configurable schedule, while sales leaders track the complete lead funnel from first contact to conversion, all within a unified visual environment that is easy to interpret and share with stakeholders.

Try out all the features for free for 14 days

Salesforce Marketing Cloud (Exact Target) data available in Qlik Sense

9
available pipelines
164
extractable fields

Available integrations

Integration Description
Data Extension Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Qlik Sense

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Salesforce Marketing Cloud

Log into your Kondado account, add Salesforce Marketing Cloud (Exact Target) as a data source, and authenticate with your Exact Target API credentials to unlock the nine available pipelines.

2
Select Qlik Sense as destination

Choose Qlik Sense as your visualization tool and configure the direct connection, allowing data to flow without intermediate databases or complex technical setup.

3
Build dashboards and configure refresh

Select desired pipelines such as Campaigns, Events, or Subscribers, set your replication frequency, and start building custom dashboards in Qlik Sense to visualize marketing metrics.

Access Salesforce Marketing Cloud (Exact Target) data in Qlik Sense and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Qlik Sense automatically

How do I set up the Salesforce Marketing Cloud connection on Kondado?
Log into Kondado and select Salesforce Marketing Cloud (Exact Target) as your data source. You will need to provide your Exact Target API credentials and choose which pipelines to replicate, such as Campaigns, Subscribers, or Sends.
What dashboards can I build with Marketing Cloud data in Qlik Sense?
You can build custom campaign analysis dashboards, subscriber segmentation views, conversion funnels, and multichannel engagement reports. Combine data from Lists and Events to visualize audience behavior over time and identify remarketing opportunities.
How often does the data update in Kondado?
Kondado offers configurable replication schedules to match your needs: every 5 minutes, 15 minutes, hourly, or daily. This flexibility ensures your Qlik Sense reports reflect current campaign performance without overwhelming your systems.
Which marketing KPIs should I track with these pipelines?
Monitor open rates and click-through rates by campaign, subscriber list growth, bounce rates, and lead conversion. The Sends and List Subscribers pipelines provide essential metrics for traffic managers to evaluate email marketing ROI.
Are there pre-built report templates available for Salesforce Marketing Cloud?
We do not offer pre-built templates for this specific source, but you can create custom dashboards in Qlik Sense using the 164 fields available across nine pipelines. This allows you to tailor visualizations exactly to your business requirements.
How do I share dashboards with my operations team?
Once you build your dashboards in Qlik Sense, use the tool's native sharing features to distribute reports to sales leaders, data analysts, and operations team members. Data continues to update automatically based on the schedule set in Kondado.
Can I send the same Marketing Cloud data to destinations other than Qlik Sense?
Yes, Kondado allows you to replicate data to multiple destinations simultaneously. You can send Marketing Cloud information to Power BI, Google Sheets, BigQuery, or PostgreSQL, keeping all bases synchronized on the same configurable schedule.
What specific fields are available in the Subscribers and Sends pipelines?
The Subscribers pipeline includes fields such as email, status, and modified date, while Sends provides metrics on status, timestamps, and send volumes. This data enables analysis of individual campaign performance and contact base behavior.

Try out all the features for free for 14 days