How do I connect Salesforce Marketing Cloud to Kondado?

Access Kondado and select Salesforce Marketing Cloud (Exact Target) as your data source. Enter your API credentials and configure which pipelines you want to replicate, such as Data Extension, Events, and Lists.

What dashboards can I build with Salesforce Marketing Cloud data in Redash?

You can build dashboards showing email open rates, click-through rates, conversions, and subscriber behavior over time. Combine Sends and Subscribers data to analyze lead base growth and campaign effectiveness.

How frequently is data updated in Kondado?

Kondado offers configurable schedules for data replication, allowing updates every 5 minutes, 15 minutes, hourly, or daily. You set the ideal interval based on your operations team's needs and campaign volume.

Which marketing KPIs can I track using Events and Sends?

Monitor delivery rates, open rates, clicks, bounces, and conversions using the Events and Sends pipelines. Analyze which times and content types generate the highest engagement to optimize future campaigns.

Are there pre-built report templates for Salesforce Marketing Cloud?

We do not offer pre-built report templates for this source, but you can build custom dashboards in Redash using the nine available pipelines. Create specific visualizations to track Campaigns, Sends, and Subscribers according to your gestor de marketing's requirements.

How do I share Redash dashboards with my team?

After building your dashboards in Redash using data replicated by Kondado, use Redash's native sharing features to distribute reports to traffic managers and data analysts. Configure view or edit permissions based on each team member's role.

Can I send Salesforce Marketing Cloud data to tools other than Redash?

Yes, besides Redash, you can send your data to Power BI , Google Sheets , BigQuery , Looker Studio , PostgreSQL , MySQL, Excel, Redshift, SQL Server, and Amazon S3. This allows traffic managers to analyze the same data across different tools based on your operations team's needs.

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Visualize Salesforce Marketing Cloud Data in Redash

How do you visualize Salesforce Marketing Cloud (Exact Target) data in Redash? Kondado provides the simplest solution for marketing teams and operations teams who need to analyze email campaigns and customer interactions. Our platform connects your Salesforce Marketing Cloud account directly to Redash, allowing you to build custom dashboards without advanced technical knowledge or programming skills.

Kondado automatically replicates your Campaigns, Sends, and Subscribers data from Salesforce Marketing Cloud to Redash on a configurable schedule, enabling traffic managers to track engagement metrics and make decisions based on updated data.

You can configure data updates every 5 minutes, 15 minutes, hourly, or daily, ensuring your reports always reflect the current reality of your business. Setup takes minutes and requires no code, intermediate databases, or dedicated IT staff. Sales leaders and data analysts can begin creating visualizations immediately after connecting, without relying on developers or complex technical implementations that typically delay business intelligence projects.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

When combining Salesforce Marketing Cloud data with Redash, sales leaders can create powerful visualizations using pipelines like Events, List Sends, and Subscribers. Analyze which campaigns generate the most engagement, identify email open patterns, and segment your customer base with precision.

This integration allows data analysts to build comprehensive dashboards showing the complete performance of your digital marketing actions, from initial send to final conversion, helping your operations team optimize strategies continuously and significantly increase marketing return on investment. You can track subscriber behavior across multiple campaigns and identify the most effective messaging strategies for your target audience.

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Salesforce Marketing Cloud (Exact Target) data available in Redash

available pipelines

164

extractable fields

Available integrations

Integration	Description
Data Extension	Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails	Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events	Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders	Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends	Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers	Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists	Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends	Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers	Contains information about subscribers, including fields such as email and status, essential for list and campaign management.