Connect Salesforce Marketing Cloud (Exact Target) to Superset: Dashboards in Minutes

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Salesforce Marketing Cloud (Exact Target)
Superset

Visualize Salesforce Marketing Cloud Data in Superset

To visualize Salesforce Marketing Cloud (Exact Target) data in Superset, connect your account to Kondado and configure which pipelines you want to replicate in just a few minutes. The platform offers nine available pipelines including Sends, Subscribers, and Events, enabling marketing teams and traffic managers to build custom dashboards without writing code or managing complex infrastructure. This connection eliminates manual export and import processes, saving your operations team valuable time. You control the update schedule based on your business needs, choosing intervals from every 5 minutes to daily updates to match your commercial requirements.

Kondado connects Salesforce Marketing Cloud directly to Superset with no intermediate databases or complex technical setup required, delivering automated data updates on your configured schedule so marketing teams can make faster, data-driven decisions.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining the Sends, Events, and List Subscribers pipelines from Salesforce Marketing Cloud in Superset allows traffic managers to analyze campaign performance and subscriber engagement in one unified view. By correlating delivery metrics with behavioral data and list segmentation details, your operations team can identify meaningful trends in customer interactions and optimize retention strategies effectively. This direct connection enables sales leaders and marketing managers to understand lead behavior patterns and adjust their approaches quickly without relying on manual spreadsheets or dedicated technical resources, ensuring your analytics remain current and actionable for the entire team.

Try out all the features for free for 14 days

Salesforce Marketing Cloud (Exact Target) data available in Superset

9
available pipelines
164
extractable fields

Available integrations

Integration Description
Data Extension Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Superset

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Salesforce Marketing Cloud to Kondado

Go to the Salesforce Marketing Cloud (Exact Target) page, add your API credentials, and select which pipelines to replicate such as Sends or Subscribers.

2
Select Superset as your destination

Set Superset as your visualization tool to receive the replicated data from your marketing automation platform.

3
Build dashboards and set refresh schedule

Create your custom dashboards in Superset and configure the automated refresh schedule to keep your marketing analytics updated automatically.

Access Salesforce Marketing Cloud (Exact Target) data in Superset and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Superset automatically

How do I set up Salesforce Marketing Cloud as a data source for Superset?
Visit the Salesforce Marketing Cloud (Exact Target) page on Kondado, enter your API credentials, and select the pipelines you want to replicate. Your data will be available in Superset within minutes without requiring additional technical configuration.
What dashboards can I build with Salesforce Marketing Cloud data in Superset?
You can create email campaign analysis dashboards, subscriber growth tracking, delivery rate monitoring, and event-based engagement reports. These visualizations help marketing managers understand audience behavior and adjust campaign strategies to improve conversion rates and retention.
How often does the data update in Kondado?
You can configure the update frequency to match your operational needs: every 5 minutes, 15 minutes, hourly, or daily. This ensures your Superset reports reflect current business conditions at the pace your marketing team requires.
Are there pre-built report templates for Salesforce Marketing Cloud in Superset?
We do not provide pre-built report templates for this source. You have complete flexibility to create custom reports in Superset by combining the nine available pipelines, such as Emails, List Sends, and Data Extensions, tailored to your specific marketing analytics requirements.
Can I share the dashboards I create with my team?
Yes, dashboards built in Superset can be shared with sales leaders, data analysts, and operations team members. This collaborative approach aligns marketing and sales teams on campaign performance and lead behavior analysis.
Which marketing KPIs can I track with this connection?
You can monitor email delivery rates, open rates, click-through rates, subscriber list growth, campaign event interactions, and segmentation performance. These metrics enable traffic managers to make informed decisions about send frequency and content targeting.

Try out all the features for free for 14 days