Connect Bing to Superset: Dashboards in Minutes

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Bing
Superset

Visualize Bing Ads Data in Apache Superset

How to visualize Bing data in Superset? Kondado offers a direct connection that lets you replicate your Microsoft advertising metrics into Apache Superset without writing code or managing complex infrastructure. Simply select Bing as your data source, choose Superset as your destination, and define which dimensions and metrics matter most to your campaigns. Your marketing data flows automatically into customizable dashboards where you can analyze performance trends, compare channel effectiveness, and optimize ad spend decisions with confidence. Business users can track click-through rates, conversion costs, and campaign ROI through intuitive visualizations that update automatically.

Kondado connects Bing to Superset through a direct integration that requires no intermediate databases or technical setup, allowing marketing teams to analyze advertising performance on a configurable schedule ranging from every 5 minutes to daily updates.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The Custom Report pipeline from Bing gives you complete control over which advertising dimensions and metrics appear in your Superset dashboards. Configure your data selection to track cost per acquisition alongside search impression share, or monitor daily spend patterns against conversion rates to optimize budget allocation across different audience segments. This flexibility allows agencies and SMBs to create tailored views that combine Bing performance data with other marketing channels for complete funnel visibility. Marketing teams can identify top-performing keywords, adjust bids based on quality score trends, and demonstrate ROI to stakeholders through compelling visual narratives.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

1
configurable report
6
extractable fields

Pre-configured reports

Report Description
Relatório customizado Fully customizable report with dimensions and metrics defined by you
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

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How to create Bing dashboards in Superset

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect your Bing account

Select Bing as your data source and authenticate with your Microsoft advertising credentials to establish the connection.

2
Select Superset destination

Choose Superset as your visualization platform, or alternatively replicate data to Power BI or Looker Studio for different reporting needs.

3
Configure dashboard refresh

Build your marketing reports in Superset and set your preferred update schedule to maintain current Bing performance data automatically.

Access Bing data in Superset and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Bing data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Bing data in Superset automatically

How do I connect my Bing Ads account to Superset using Kondado?
Start by selecting Bing as your data source in Kondado and authenticate with your Microsoft advertising credentials. Then choose Superset as your destination and select the Custom Report pipeline to define which metrics and dimensions you want to replicate. Your data begins flowing immediately after configuration, with no coding or database setup required.
What Bing advertising metrics can I track in Superset dashboards?
You can monitor essential KPIs including click-through rates, cost per click, conversion rates, impression share, and daily spend through the Custom Report pipeline. Build visualizations that track campaign ROI over time, compare performance across different ad groups, or analyze geographic distribution of your search traffic to optimize targeting strategies.
How often does my Bing data update in Superset?
Kondado updates your Bing data on a configurable schedule that you control, with options ranging from every 5 minutes to daily refreshes. This ensures your Superset dashboards always reflect recent campaign performance without manual exports or data refreshes, keeping your marketing decisions based on current information.
Can I combine Bing data with other marketing channels in Superset?
Yes, you can replicate data from multiple sources including Google Sheets, BigQuery, or other advertising platforms into Superset alongside your Bing metrics. Create unified dashboards that compare search performance across channels, calculate blended cost per acquisition, or visualize complete customer journeys from initial click to final conversion.
Are there pre-built dashboard templates available for Bing data in Superset?
Kondado does not provide pre-built report templates for this connection, allowing you to build completely custom dashboards tailored to your specific business needs. Design visualizations that focus on your unique KPIs, whether that means tracking ecommerce revenue from Bing campaigns or monitoring lead generation costs for B2B services.
How do I share Bing performance dashboards with my team in Superset?
Once your dashboards are built in Superset, use the platform's native sharing features to distribute insights via email reports, embedded links, or user permissions. Your teammates can view updated Bing performance data without accessing Kondado directly, ensuring everyone stays aligned on campaign goals and budget performance.
What decisions can I make with Bing data visualized in Superset?
Visualizing your Bing advertising data enables informed decisions about budget reallocation between campaigns, keyword bid adjustments based on conversion costs, and audience targeting refinements. Identify underperforming ad groups quickly, recognize seasonal trends in search behavior, and optimize your Microsoft advertising spend to maximize return on investment.

Try out all the features for free for 14 days