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How to visualize Bing data in Superset? Kondado offers a direct connection that lets you replicate your Microsoft advertising metrics into Apache Superset without writing code or managing complex infrastructure. Simply select Bing as your data source, choose Superset as your destination, and define which dimensions and metrics matter most to your campaigns. Your marketing data flows automatically into customizable dashboards where you can analyze performance trends, compare channel effectiveness, and optimize ad spend decisions with confidence. Business users can track click-through rates, conversion costs, and campaign ROI through intuitive visualizations that update automatically.
Kondado connects Bing to Superset through a direct integration that requires no intermediate databases or technical setup, allowing marketing teams to analyze advertising performance on a configurable schedule ranging from every 5 minutes to daily updates.
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The Custom Report pipeline from Bing gives you complete control over which advertising dimensions and metrics appear in your Superset dashboards. Configure your data selection to track cost per acquisition alongside search impression share, or monitor daily spend patterns against conversion rates to optimize budget allocation across different audience segments. This flexibility allows agencies and SMBs to create tailored views that combine Bing performance data with other marketing channels for complete funnel visibility. Marketing teams can identify top-performing keywords, adjust bids based on quality score trends, and demonstrate ROI to stakeholders through compelling visual narratives.
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This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.
| Report | Description |
|---|---|
| Relatório customizado | Fully customizable report with dimensions and metrics defined by you |
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Visualize your data automatically — no spreadsheet exports or custom scripts.
Select Bing as your data source and authenticate with your Microsoft advertising credentials to establish the connection.
Choose Superset as your visualization platform, or alternatively replicate data to Power BI or Looker Studio for different reporting needs.
Build your marketing reports in Superset and set your preferred update schedule to maintain current Bing performance data automatically.
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Try out all the features for free for 14 days