Connect Salesforce Marketing Cloud (Exact Target) to Qlik: Dashboards in Minutes

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Salesforce Marketing Cloud (Exact Target)
Qlik

Visualize Salesforce Marketing Cloud (Exact Target) Data in Qlik

To analyze your marketing campaign performance directly in Qlik, connect Salesforce Marketing Cloud (Exact Target) to Kondado. The platform replicates data from your Exact Target account to Qlik automatically, enabling business users and marketing teams to build interactive dashboards without technical expertise. With updates on a configurable schedule, you keep your reports current to make fast, data-driven decisions.

Kondado connects Salesforce Marketing Cloud (Exact Target) directly to Qlik in minutes with no intermediate databases or complex setup, allowing marketing teams to visualize campaign metrics, subscriber data, and send performance automatically.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

When combining Exact Target data with Qlik, traffic managers can cross-reference Events and Sends to identify which campaigns drive the most engagement. The List Subscribers and Lists pipelines enable precise audience segmentation, while Data Extension allows custom behavioral analysis. This combination transforms raw marketing data into actionable insights about customer retention and conversion that drive strategic decisions.

Try out all the features for free for 14 days

Salesforce Marketing Cloud (Exact Target) data available in Qlik

9
available pipelines
164
extractable fields

Available integrations

Integration Description
Data Extension Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers Contains information about subscribers, including fields such as email and status, essential for list and campaign management.
Data Extension
Returns data from a specific data extension, including _kdd_rowkey, col_x, col_y, and col_z, allowing for incremental or full integration.
Emails
Provides definitions of stored emails, with fields such as id, status, name, and modifieddate, along with information on dynamic subject line usage.
Events
Captures event data, allowing analysis of interactions with campaigns, including timestamps and other relevant details.
Folders
Organizes and categorizes objects, with fields such as id and folder, facilitating the management of emails and other assets.
List Sends
Records list sends, allowing analysis of metrics such as number of sends and status, essential for marketing campaigns.
List Subscribers
Provides information about list subscribers, including data such as email and status, fundamental for segmentation and engagement.
Lists
Groups subscribers and allows efficient management, with fields such as id and customerkey, essential for targeted campaigns.
Sends
Monitors all sends made, with metrics such as status and timestamps, allowing performance analysis of campaigns.
Subscribers
Contains information about subscribers, including fields such as email and status, essential for list and campaign management.

Try out all the features for free for 14 days

How to create Salesforce Marketing Cloud (Exact Target) dashboards in Qlik

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Exact Target data source

Go to Kondado, select Salesforce Marketing Cloud (Exact Target) as your data source, and authenticate with your API credentials to establish the connection.

2
Select Qlik as destination

Choose Qlik from the available destinations list, or select alternatives like Power BI or BigQuery if you need different visualization capabilities.

3
Build dashboards and set refresh schedule

Define your data replication frequency and start building dashboards in Qlik using the available pipelines including Subscribers, Sends, and Events.

Access Salesforce Marketing Cloud (Exact Target) data in Qlik and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Salesforce Marketing Cloud (Exact Target) data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Salesforce Marketing Cloud (Exact Target) data in Qlik automatically

How do I set up Salesforce Marketing Cloud (Exact Target) as a data source on Kondado?
Navigate to the data sources section in Kondado, select Salesforce Marketing Cloud (Exact Target), and enter your API credentials. Within minutes, your connection will be active and you can choose which pipelines to replicate to Qlik or other destinations like Power BI and Google Sheets.
How often does data update from Exact Target to Qlik?
You control the update frequency based on your business needs: every 5 minutes, 15 minutes, hourly, or daily. Kondado runs replication automatically on your chosen schedule, keeping your Qlik dashboards current without manual intervention.
What marketing KPIs can I track when visualizing Exact Target data in Qlik?
You can monitor open rates and click-through rates using the Sends and Events pipelines, analyze list growth via List Subscribers and Lists, and measure campaign engagement. Sales leaders use these metrics to optimize conversion funnels and identify cross-selling opportunities.
Can I share Qlik dashboards built with Exact Target data with my operations team?
Yes, once your data flows into Qlik, you can share dashboards internally. For broader collaboration, consider also sending data to Looker Studio or BigQuery to match your team's preferred tools.
Do I need technical skills to connect Exact Target to Qlik?
No coding is required. Business users and marketing teams set up the connection through Kondado's visual interface, selecting desired pipelines and configuring the replication schedule in just a few clicks.
What types of dashboards can I build with Salesforce Marketing Cloud data in Qlik?
You can create campaign analysis dashboards combining List Sends with Events, segmentation views using Lists and List Subscribers, or custom reports leveraging Data Extension. Each dashboard can be tailored to your specific business intelligence needs.
Can I replicate Exact Target data to destinations other than Qlik simultaneously?
Yes, besides Qlik, you can send the same data to PostgreSQL, MySQL, Excel, or Amazon S3. This allows different departments to access marketing information in their existing tools, maximizing data value across your organization.

Try out all the features for free for 14 days