How do I connect Google Ads to Kondado for use in Qlik?

Access the Google Ads source page on Kondado and authenticate your advertising account in just a few clicks. Then select Qlik as your destination and choose which pipelines you want to replicate, such as Campaigns and Conversions.

What dashboards can I build with Google Ads data in Qlik?

You can build budget analysis dashboards, conversion tracking by action, and campaign geographic performance views. These visualizations help marketing managers identify which campaigns are performing best and where to adjust investments.

How frequently is Google Ads data updated in Qlik?

The update frequency is configurable based on your needs, ranging from every 5 minutes to daily schedules. This ensures your Qlik dashboards always reflect the most recent data without manual intervention.

Are there ready-made dashboard templates for Google Ads and Qlik?

Yes, ready-made report templates are available, including reports for Looker Studio and Power BI combining Google Ads and Meta Ads, plus specific Google Ads templates. You can use these reports as a starting point and adapt them for Qlik or use them in other visualization tools.

Which Google Ads KPIs should I track in Qlik?

Key indicators include cost per conversion, click-through rate (CTR), impressions, and total conversion value. The Keyword Performance Daily and Search Terms Report pipelines help identify which keywords generate superior results.

Can I share Qlik dashboards with my marketing team?

Yes, after building your dashboards in Qlik, you can share visualizations with marketing managers and sales leaders. Automated replication keeps all data synchronized so your entire team works with the same updated information.

Do I need technical knowledge to set up the connection?

No technical expertise is required. Kondado is designed for business users, allowing marketing managers to configure everything without writing code or depending on technical teams. The intuitive interface guides you through the entire connection process.

Can I send the same Google Ads data to tools other than Qlik?

Yes, besides Qlik, you can send Google Ads data to Power BI , Google Sheets , BigQuery , PostgreSQL , MySQL, Excel, Redshift, SQL Server, or Amazon S3.

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How to Visualize Google Ads Data in Qlik

To visualize Google Ads data in Qlik, connect your advertising account to Kondado and select Qlik as your destination. The platform automatically replicates campaign metrics, conversions, and ad performance on a configurable schedule that you define. Marketing managers and data analysts can then build custom dashboards without requiring advanced technical knowledge.

Kondado offers 13 ready-to-use pipelines from Google Ads with 147 available fields, enabling marketing managers to monitor costs, conversions, and ROI directly in Qlik with automated updates configurable every 5 minutes, 15 minutes, hourly, or daily.

The tool eliminates the need for manual exports and complex spreadsheets, centralizing all advertising information in a single visualization environment. This allows operations teams and sales leaders to make decisions based on consistently updated data.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Combining Google Ads data with Qlik enables you to analyze daily campaign performance and audience demographic behavior in one place. The Campaign Performance Daily and Age Demographics Performance pipelines show exactly which ads generate more conversions and how different age groups respond to your advertisements. Sales leaders use this information to adjust budgets and direct investments toward regions and segments that actually convert, optimizing advertising return on investment in a practical and visual way.

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Google Ads data available in Qlik

available pipelines

147

extractable fields

Available integrations

Integration	Description
Ad Conversions by Action	Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily	Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily	Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance	Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis	Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action	Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily	Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance	Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report	Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance	Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance	Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily	Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report	Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Ad Conversions by Action

Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.

Ad Group Performance Daily

Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.

Ad Performance Daily

Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).

Age Demographics Performance

Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.

Campaign Budget Analysis

Study budget allocation with metrics such as total cost and campaign status to optimize spending.

Campaign Conversions by Action

Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.

Campaign Performance Daily

Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).

Campaign Video Performance

Evaluate video campaign performance with metrics such as views, clicks, and cost per view.

Custom Report

Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.

Gender Demographics Performance

Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.

Geographic Performance

Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.

Keyword Performance Daily

Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.

Search Terms Report

Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

See all available data →

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