Kondado connects Amazon Ads to Qlik through a Via Kondado connection, so marketing and operations teams can visualize advertising performance without technical setup. Choose the Amazon Ads data source, select the pipelines you need, and set Qlik as the destination. Kondado replicates campaign, keyword, search term, and advertising account data on a schedule you control, from every 5 minutes to daily. Then build Qlik dashboards that show impressions, clicks, cost, attributed sales, ACOS, and ROAS by account, campaign, ad group, ad, keyword, or search term.
With Kondado, Amazon Ads data becomes Qlik-ready visual data for faster budget decisions, campaign comparisons, and keyword reviews. You configure updates every 5 minutes, 15 minutes, hourly, or daily, and Qlik dashboards stay current without manual exports.
Each item below is automatically replicated by Kondado from Amazon Ads into Qlik — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
With Amazon Ads and Qlik connected through Kondado, you can compare Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP performance in one Qlik app. Use the Sponsored Products report pipeline to review search term efficiency, the Sponsored Brands report pipeline to track new-to-brand orders, and the Amazon DSP report pipeline to connect programmatic reach with attributed sales. Marketing teams can build views for ACOS by campaign, ROAS by portfolio, and spend pacing by marketplace. Operations teams can monitor budget utilization and placement performance across accounts, then share focused Qlik sheets with stakeholders for weekly planning.
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How to create Amazon Ads dashboards in Qlik
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads data source
Add Amazon Ads in Kondado and authorize the advertising account you want to visualize. Choose the pipelines for campaigns, keywords, search terms, and reports that match your Qlik dashboard plan.
2
Select Qlik as destination
Choose Qlik as the destination for your Amazon Ads pipelines and name the connection. Kondado replicates the selected data so it is ready to model in Qlik.
3
Build dashboards and set refresh
Create Qlik sheets for ACOS, ROAS, spend pacing, and search term performance, then set the update schedule to every 5 minutes, 15 minutes, hourly, or daily. Your dashboards refresh after each scheduled update.
Try out all the features for free for 14 days
Access Amazon Ads data in Qlik and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Qlik automatically
How do I connect Amazon Ads to Qlik using Kondado?▼
Start by adding Amazon Ads as a data source in Kondado and authorize the advertising account you want to use. Select the pipelines for Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, or metadata, then choose Qlik as the destination. Finish the setup by naming the connection and setting the update schedule. No code is required.
Which Amazon Ads dashboards can I build in Qlik?▼
You can build custom Qlik dashboards for campaign performance, keyword efficiency, search term analysis, portfolio budget pacing, and placement comparisons. For example, combine the Sponsored Products report pipeline with metadata pipelines to view ACOS by campaign and match type. Marketing teams often create views for ROAS by ad group, spend by marketplace, and new-to-brand orders by campaign.
How often can Amazon Ads data update in Qlik?▼
Kondado updates Amazon Ads data on a configurable schedule, with options such as every 5 minutes, 15 minutes, hourly, or daily. You choose the frequency when you set up the connection, and Qlik dashboards reflect the latest replicated data after each scheduled update. This keeps daily reviews and weekly planning views current without manual exports.
Which Amazon Ads KPIs should I track in Qlik?▼
Track impressions, clicks, cost, attributed sales, purchases, ACOS, ROAS, and new-to-brand metrics by account, campaign, ad group, ad, keyword, and search term. Qlik lets you compare Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP side by side. You can also monitor budget utilization, placement performance, and search term waste in the same app.
Can I share Amazon Ads dashboards with my team in Qlik?▼
Yes, Qlik lets you publish sheets and apps to colleagues, and you can control access through your Qlik environment. Share views for campaign pacing with marketing, keyword performance with operations, and portfolio summaries with leadership. Recipients see the same Amazon Ads data replicated by Kondado on your chosen schedule.
Do I need to build my own Amazon Ads dashboards in Qlik?▼
Yes, dashboards are custom-built in Qlik from the Amazon Ads pipelines you select in Kondado. You can start with a simple sheet for ACOS and ROAS by campaign, then add views for search terms, placements, and portfolios. This approach lets you match dashboards to your team's planning rhythm and business questions.
Can I send Amazon Ads data to other destinations as well as Qlik?▼
Yes, Kondado can replicate Amazon Ads data to destinations such as Google Sheets, BigQuery, PostgreSQL, Power BI, and Looker Studio. Many teams use Qlik for advertising analysis and send outputs to a spreadsheet or BI tool for planning. You can choose the destination that fits each team's workflow.
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