Kondado connects your Amazon Ads account to Qlik Sense through a Via Kondado connection, so campaign data arrives in your Qlik Sense app without intermediate databases or complex setup. You choose which pipelines to bring over, from the Sponsored Products report to Metadata: Portfolios, and Qlik Sense receives organized rows you can drag into charts and sheets. Updates run on the schedule you configure, whether that is every 5 minutes, hourly, or daily. Marketing and operations teams can then explore impressions, clicks, cost, attributed sales, ACOS and ROAS by campaign, ad group, keyword, and search term.
With Kondado, Amazon Ads data lands in Qlik Sense as structured rows ready for analysis, covering 27 pipelines and 1,247 fields across Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, and Amazon DSP. Business users build dashboards without writing code, and reports stay updated on a configurable schedule.
Each item below is automatically replicated by Kondado from Amazon Ads into Qlik Sense — no schema setup, no manual mapping.
27
available pipelines
1247
extractable fields
∞
Auto-refresh
Available integrations
Metadata: Amazon DSP - advertisers
Registration of Amazon DSP advertisers, with advertiser ID, name, country, currency, regional-account flag, timezone, URL, and source ad-account profile_id.
Metadata: Amazon DSP - campaigns (orders)
Registration of Amazon DSP campaigns (orders) per advertiser, with identifiers, name, state, delivery status, dates, budget caps, flights, fees, frequencies, country, marketplace, brand, and optimization settings.
Metadata: Amazon DSP - ad groups (line items)
Registry of Amazon DSP ad groups (line items), with profile, advertiser and campaign IDs, name, state, delivery status, dates, budget, bids, optimization, pacing and targeting settings.
Metadata: Advertising accounts (profiles)
Registration of an Amazon Ads advertising account (profile) visible at login, with profile_id, account data (id, marketplace, name, subtype, seller/vendor/agency type, and valid payment method), country, currency, daily budget, and timezone.
Metadata: Portfolios
Registry of each ad account's portfolios, with account and portfolio IDs, name, state, budget amount, currency, start and end dates, policy, unspent-budget sharing setting, and in-budget indicator.
Metadata: Sponsored Brands - ads
Metadata for Sponsored Brands ads, one row per ad identified by ad_key/ad_id, including account, ad group and campaign, creative, landing page, name, state, and creation/update dates and serving status.
Metadata: Sponsored Brands - campaigns
Metadata for one Sponsored Brands campaign per row, with account, campaign and portfolio IDs, name, state, start/end dates, budget and budget type, cost type, goal, KPI, bid optimization/strategy and adjustments, product location, and multi-ad-group flag.
Metadata: Sponsored Brands - ad groups
Metadata for Sponsored Brands ad groups, with profile ID, ad group ID, campaign ID, name, and advertiser-defined state.
Metadata: Sponsored Brands - keywords
Metadata for Sponsored Brands keywords, one row per keyword, with profile, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Display - product ads
Metadata for Sponsored Display product ads, with one row per ad, containing profile_id, ad_id, ad_group_id, ASIN, campaign_id, and state.
Metadata: Sponsored Display - campaigns
One row per Sponsored Display campaign, with account, campaign, and portfolio IDs, name, budget and budget type, cost type, delivery profile, start/end dates, state, tactic, and rule-based budget processing flag.
Metadata: Sponsored Display - ad groups
Metadata for Sponsored Display ad groups, with profile_id, ad_group_id, campaign_id, name, state, default bid, bid optimization, creative type, and tactic.
Metadata: Sponsored Display - targets
Metadata for Sponsored Display targets, with one row per target (audience/product/contextual), containing profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - product ads
Registration of a Sponsored Products product ad, with account, ad, ad group, and campaign identifiers, ASIN, and state.
Metadata: Sponsored Products - campaigns
Registry of Sponsored Products campaigns, with one row per campaign and fields for name, state, budget and budget type, bidding strategy and adjustments, start and end dates, portfolio, targeting type, tags, and off-Amazon settings.
Metadata: Sponsored Products - ad groups
Metadata for Sponsored Products ad groups, with one row per ad group, containing profile ID, ad group ID, campaign ID, default bid, name, and state.
Metadata: Sponsored Products - keywords
Registration of Sponsored Products keywords, with one row per keyword, including profile, keyword, ad group, and campaign IDs, keyword text, match type, bid, and state.
Metadata: Sponsored Products - negative keywords
Registry of Sponsored Products ad group negative keywords, with profile, keyword, ad group, and campaign IDs, keyword text, match type, and state.
Registration of one Sponsored Products campaign negative keyword per row, with profile_id, keyword_id, campaign_id, keyword_text, match_type, and state.
Metadata: Sponsored Products - targets
Registration of a Sponsored Products target (product/category/auto target), with profile_id, target_id, ad_group_id, campaign_id, bid, expression, expression_type, resolved_expression, and state.
Metadata: Sponsored Products - negative targets
Metadata registry of Sponsored Products negative targets, with one row per negative target and fields such as profile_id, target_id, ad_group_id, campaign_id, expression, resolved_expression, and state.
Metadata: Sponsored TV - campaigns
Metadata for one Sponsored TV campaign per row, with profile_id, campaign_id, name, budget and budget type, country, start and end dates, state, and portfolio id.
Sponsored Brands report
Sponsored Brands report at account/date and campaign, ad group, ad, keyword, product, and placement grain, with impressions, clicks, cost, sales, orders, purchases, and new-to-brand metrics.
Sponsored Display report
Daily rows by account, campaign, ad group, and ad for Sponsored Display, with date, country, currency, status, budget, and metrics for impressions, clicks, cost, purchases, sales, reach, and conversions.
Sponsored Products report
Rows from the Sponsored Products report by account, campaign, ad group, ad, keyword/targeting, and search term, with date, impressions, clicks, cost, sales, purchases, ACOS, ROAS, and 1-, 7-, 14-, and 30-day attribution metrics.
Sponsored TV report
Row of the Sponsored TV report by account, date, campaign, ad group, and keyword dimensions, with budget/status and metrics such as impressions, clicks, cost, CTR, CPM, reach/frequency, conversions, new-to-brand, and off-Amazon conversions.
Amazon DSP report
Each row is an Amazon DSP report record at the selected level, detail, and period, with account and advertiser identifiers, date, country, currency, third-party fees, and event/conversion metrics such as add_to_cart, ROAS, and costs.
Pairing Amazon Ads with Qlik Sense lets you follow spend and performance in one place. Use the Sponsored Products report to compare ACOS and ROAS across campaigns, ad groups, and search terms, then blend it with Metadata: Sponsored Products - campaigns to see how budget types and bidding strategies line up with results. Add the Amazon DSP report to bring programmatic impressions, add-to-cart events, and third-party fees into the same view. Marketing teams can spot underperforming keywords, shift budget toward winning portfolios, and show attributed sales next to cost in a single sheet.
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How to create Amazon Ads dashboards in Qlik Sense
Visualize your data automatically — no spreadsheet exports or custom scripts.
1
Connect Amazon Ads as a data source
Add Amazon Ads to your Kondado workspace and pick the pipelines you want, such as the Sponsored Products report or Metadata: Sponsored Display - campaigns. The Via Kondado connection is created from this setup.
2
Select Qlik Sense as destination
Choose Qlik Sense as the destination for the connection and confirm the fields you want to receive. You can also route the same data to PostgreSQL or Google Sheets for other teams.
3
Build dashboards and configure refresh
Create sheets in Qlik Sense using the loaded Amazon Ads fields, then set the update frequency to every 5 minutes, hourly, or daily. Your charts stay current as Kondado refreshes the rows on that schedule.
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Access Amazon Ads data in Qlik Sense and combine it with dozens of other data sources
If the source you want is not listed, drop us a chat message. We love to add new sources!
Answers about visualizing Amazon Ads data in Qlik Sense automatically
How do I connect Amazon Ads to Qlik Sense with Kondado?▼
Start by adding Amazon Ads as a data source on Kondado and choose the pipelines you need, from the Sponsored Products report to Metadata: Portfolios. Then select Qlik Sense as the destination and save the Via Kondado connection. The first load brings your rows into Qlik Sense so you can begin building sheets.
Which dashboards can I build with Amazon Ads data in Qlik Sense?▼
A campaign performance sheet that places impressions, clicks, cost, and attributed sales side by side is a strong starting point, and a keyword view can rank terms by ACOS and ROAS. A portfolio sheet shows budget amounts next to spend, while a DSP view tracks add-to-cart events and third-party fees. Each dashboard uses the pipelines you selected, so the metrics match the questions your team asks.
How often can Amazon Ads data update in Qlik Sense?▼
You set the update frequency per connection, choosing from every 5 minutes, every 15 minutes, hourly, daily, or another interval that fits your reporting rhythm. Teams watching budget pacing often prefer shorter intervals, while weekly performance reviews work well with a daily refresh. Qlik Sense reads the refreshed rows on its next reload.
Which Amazon Ads KPIs should I track in Qlik Sense?▼
The Sponsored Products report gives you impressions, clicks, cost, sales, purchases, ACOS, and ROAS, along with 1-, 7-, 14-, and 30-day attribution metrics. Sponsored Brands adds new-to-brand metrics, and Sponsored TV brings CTR, CPM, reach, and frequency. Combining them lets you compare efficiency across ad types on one sheet.
Can I share Amazon Ads dashboards with my team?▼
Yes. Qlik Sense lets you publish sheets to colleagues and decide who sees each app. You can also send the same Amazon Ads data to Google Sheets or BigQuery when a teammate prefers a different workspace.
Do I need to prepare a data model before visualizing?▼
No. Kondado delivers Amazon Ads rows with fields such as profile_id, campaign_id, ad_group_id, and keyword text already in place, so you can link pipelines inside Qlik Sense using those identifiers. Business users can assemble associations and charts without writing code.
Can I combine Amazon Ads with other data in Qlik Sense?▼
Yes. Kondado connects 80+ sources, so you can bring sales, CRM, or marketing data into the same Qlik Sense app and compare ad spend with revenue. You can also route data to Power BI or Looker Studio if other teams work there.
Are there report templates for Amazon Ads in Qlik Sense?▼
There are no pre-built templates for this combination, so each dashboard is shaped around your own questions. A common starting point is one sheet per ad type, with a shared date filter and a KPI strip for cost, sales, ACOS, and ROAS. From there you can add portfolio and search term views as your team's needs grow.
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