Connect Google Ads to QlikView: Dashboards in Minutes

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Google Ads
QlikView

Visualize Google Ads Data in QlikView

Connecting your advertising metrics to your analytics environment helps you make faster budget decisions and optimize campaign performance without technical complexity or coding requirements. With Kondado, you can replicate Google Ads data directly into QlikView using our straightforward Via Kondado connection, eliminating the need for intermediate databases, complex setup procedures, or manual CSV exports. Simply authenticate your Google Ads account, select the specific pipelines you want to work with, and configure your preferred update frequency to start analyzing.

Kondado provides a direct integration between Google Ads and QlikView, offering 13 pre-built pipelines with 147 fields including Campaign Performance Daily, Ad Conversions by Action, and Keyword Performance Daily, updated on a configurable schedule ranging from every 5 minutes to daily.

Marketing teams gain immediate visibility into cost per acquisition, click-through rates, and conversion trends across all campaigns without waiting for IT support or engineering resources. You choose exactly how frequently your reports refresh, from near-real-time updates every five minutes to daily summaries, ensuring your dashboards always reflect current campaign performance while completely eliminating manual data entry and spreadsheet maintenance.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Once your Google Ads data flows into QlikView, you can combine Campaign Performance Daily metrics with Ad Group Performance Daily statistics to identify which specific ads drive the most valuable conversions during peak business hours. Marketing managers use the Age Demographics Performance pipeline to understand exactly which audience segments respond best to their messaging, allowing for precise budget reallocation toward high-performing demographic groups rather than wasting spend on uninterested viewers.

These combined insights enable you to adjust bids, pause underperforming campaigns, and double down on strategies that deliver measurable ROI without guessing which elements of your advertising spend actually work.

Try out all the features for free for 14 days

Google Ads data available in QlikView

13
available pipelines
147
extractable fields

Available integrations

Integration Description
Ad Conversions by Action Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.
Ad Conversions by Action
Analyze detailed conversions with fields such as campaign ID, conversion action name, and total conversion value.
Ad Group Performance Daily
Examine daily performance with metrics such as impressions, clicks, and total cost by ad group.
Ad Performance Daily
Evaluate daily ad performance with metrics such as clicks, impressions, and click-through rate (CTR).
Age Demographics Performance
Analyze performance by age demographics with data on impressions, clicks, and conversions segmented by age.
Campaign Budget Analysis
Study budget allocation with metrics such as total cost and campaign status to optimize spending.
Campaign Conversions by Action
Explore campaign conversions with fields such as campaign ID, conversion action name, and total number of conversions.
Campaign Performance Daily
Analyze daily campaign performance with metrics such as impressions, clicks, cost, and click-through rate (CTR).
Campaign Video Performance
Evaluate video campaign performance with metrics such as views, clicks, and cost per view.
Custom Report
Create custom reports by selecting specific dimensions and metrics such as account ID and performance metrics.
Gender Demographics Performance
Analyze performance by gender demographics with data on impressions, clicks, and conversions segmented by gender.
Geographic Performance
Analyze performance by region with metrics such as impressions, clicks, and cost, along with dimensions like campaign ID and campaign name.
Keyword Performance Daily
Examine daily keyword performance with metrics such as clicks, impressions, and CTR, along with dimensions like campaign ID and ad group ID.
Search Terms Report
Evaluate search terms that generated clicks and conversions, using metrics such as clicks and conversions, and dimensions like campaign name and ad group name.

Try out all the features for free for 14 days

How to create Google Ads dashboards in QlikView

Visualize your data automatically — no spreadsheet exports or custom scripts.

1
Connect Your Google Ads Account

Authenticate your Google Ads profile in Kondado to establish your data source, granting permission to replicate the advertising metrics you need for analysis.

2
Choose QlikView as Destination

Select QlikView from the available destinations to create your direct integration, eliminating the need for intermediate storage or complex data preparation steps.

3
Configure Refresh and Visualize

Set your preferred update frequency from five minutes to daily, then start building interactive charts and reports that display campaign performance, conversion tracking, and budget utilization.

Access Google Ads data in QlikView and combine it with dozens of other data sources

If the source you want is not listed, drop us a chat message. We love to add new sources!

Visualize Google Ads data in other BI tools

If the software you need is not listed, drop us a messagem. You can use almost every tool

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Frequently Asked Questions (FAQ)

Answers about visualizing Google Ads data in QlikView automatically

How do I connect Google Ads to QlikView without writing code?
Kondado offers a no-code solution where you authenticate your Google Ads account directly within our platform. You simply select QlikView as your destination, choose which pipelines you need, and your data starts flowing immediately without any programming or complex configuration required.
How frequently can I update my Google Ads data in QlikView?
You control the refresh schedule based on your business needs, ranging from near-real-time updates every five minutes to hourly or daily summaries. This configurable schedule ensures your dashboards display current campaign performance without manual intervention while respecting API rate limits.
What marketing decisions can I improve with Google Ads data in QlikView?
You can optimize budget allocation by identifying which campaigns generate the highest conversion values, adjust targeting strategies based on demographic performance, and refine keyword bids using actual click-through and cost data. These insights help reduce wasted ad spend and increase return on advertising investment.
Are there pre-built dashboard templates available for Google Ads reporting?
Yes, Kondado provides ready-made report templates including the Google Ads Power BI Report, Google Ads Looker Studio Report, and a combined Google Ads and Meta Ads Looker Studio Report. These templates give you immediate visualizations while allowing full customization to match your specific KPIs and branding requirements.
Can I share my Google Ads QlikView dashboards with team members who don't have technical skills?
Absolutely, once your data is in QlikView, you can distribute interactive reports to stakeholders across marketing, finance, and executive teams. The visual format makes campaign performance accessible to everyone, enabling collaborative decision-making without requiring users to understand the underlying data structure.
Do I need to set up a database before sending Google Ads data to QlikView?
No, Kondado's Via Kondado connection sends data directly to QlikView without requiring intermediate databases, storage infrastructure, or BigQuery setup. This direct integration eliminates maintenance overhead and gets your marketing analytics running faster.
Can I combine Google Ads data with other advertising platforms in QlikView?
Yes, you can replicate data from multiple sources including Google Ads, Meta Ads, and other marketing platforms into QlikView simultaneously. This allows you to create unified cross-channel reports that compare performance across all your advertising investments in one central view.

Try out all the features for free for 14 days