What dimensions can I select when building a Taboola custom report?

You can choose from dimensions such as campaign name, ad group, site domain, country, region, device type, operating system, and date ranges. These fields allow you to segment your Taboola data by traffic source, geographic performance, or temporal trends depending on your analysis requirements.

Which performance metrics are available in the Taboola report builder?

The custom report includes metrics like impressions, clicks, conversions, cost, CTR, CPC, CPM, and ROAS for comprehensive campaign evaluation. Select exactly which indicators align with your internal KPIs to ensure your replicated data supports your specific optimization workflows.

How do I configure update schedules for my Taboola pipeline?

After building your custom report, set your replication frequency to run every 5 minutes, hourly, or daily based on how frequently your campaign data changes. This configurable schedule ensures your analytics reflect recent performance without manual intervention or Taboola API management.

Can I export Taboola data to business intelligence tools like Power BI or Looker Studio?

Yes, Kondado sends your custom Taboola reports to destinations including Power BI , Looker Studio , and BigQuery for advanced visualization. Your selected dimensions and metrics flow directly into these platforms where you can build custom dashboards and share insights with stakeholders.

How does the Taboola custom report builder handle multi-account setups?

The pipeline configuration allows you to select specific advertiser accounts and campaigns, making it easy to consolidate data from multiple Taboola properties into a single destination. This flexibility supports agencies managing several clients or enterprises with diverse brand portfolios under one analytics framework.

Can I combine Taboola data with other advertising platforms for comparison?

Absolutely, Kondado enables you to replicate data from multiple marketing sources alongside your Taboola reports, creating unified datasets in PostgreSQL or BigQuery . Analyze native advertising performance against search or social campaigns to understand channel attribution and budget allocation effectiveness.

What happens if I need to add new metrics to an existing Taboola pipeline?

You can modify your custom report configuration at any time to include additional dimensions or metrics, and Kondado will automatically adjust future replications to capture these new fields. Historical data remains intact while new reporting fields populate starting from the next scheduled update.

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Connect Taboola Data for Marketing Analytics

Extract comprehensive campaign performance data from Taboola through Kondado’s flexible reporting interface. Select from essential dimensions including campaigns, ad groups, keywords, demographics, and geography to structure your analysis. Access critical metrics such as clicks, impressions, CTR, cost, and conversions to measure advertising effectiveness. Transform raw Taboola data into actionable insights that drive smarter native advertising decisions.

Kondado’s Taboola data source offers a custom report builder with 26 configurable fields, allowing you to design pipelines tailored to your specific analytical requirements. Choose exactly which dimensions and metrics to include in each replication, ensuring your data warehouse contains precisely the campaign intelligence your team needs without unnecessary clutter.

Marketing managers and performance analysts benefit from customized Taboola analytics that align with their unique KPI frameworks. Paid media teams can build reports tracking cost per acquisition by demographic segments or analyze click-through rates across different geographic regions. Growth marketers replicate conversion data alongside spend metrics to calculate true ROAS for native advertising campaigns. Data teams appreciate the ability to standardize Taboola reporting structures across multiple client accounts or business units.

The Kondado platform takes care of refreshing Taboola data, allowing you to stop wasting time with manual work and complex workflows, and focus on analyzing Taboola data in your report, spreadsheet, data warehouse, data lake, or database

Configure your Taboola pipeline below by selecting the specific dimensions and metrics that matter most to your marketing strategy. Build a daily campaign performance report comparing cost per conversion across different geographic regions to optimize budget allocation. Create site-level analyses that break down impressions and clicks by publisher domain to identify your highest-performing traffic sources. Design demographic-focused reports tracking conversion rates by age group and gender to refine audience targeting strategies.

Combine your custom Taboola reports with other advertising sources like Google Ads or Facebook Ads pipelines to create unified cross-platform dashboards that reveal holistic campaign performance across all native and paid media channels. With automated updates running on your preferred schedule, from every five minutes to daily intervals, your campaign KPIs remain current and ready for immediate strategic action.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Pre-configured reports

Report	Description
Statistics by campaign, site, and day	Analyze impressions, clicks, and cost by campaign and site. Metrics such as CTR, CPC, and ROAS help evaluate performance.

Statistics by campaign, site, and day

Analyze impressions, clicks, and cost by campaign and site. Metrics such as CTR, CPC, and ROAS help evaluate performance.

See all available data →

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How to visualize Taboola data in 3 steps

Connect Taboola to dashboards, spreadsheets, or databases — no code required.

Connect Your Taboola Account

Authenticate your Taboola advertiser account in Kondado to establish the API connection for data extraction.

Build Custom Report and Select Destination

Choose your dimensions and metrics in the custom report builder, then select where to send your data such as Power BI, Google Sheets, BigQuery, or PostgreSQL.

Visualize Data in Your Preferred Tool

Explore your Taboola metrics in Power BI or Looker Studio dashboards, manipulate data in Google Sheets or Excel spreadsheets, or store records in BigQuery, PostgreSQL, MySQL, Redshift, SQL Server, and Amazon S3 database tables.

Try out all the features for free for 14 days