No-code pipeline · Taboola → Excel

Send data from Taboola to Excel

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From Taboola to Excel: managed, scheduled, no code.

Kondado replicates Taboola campaign statistics to Excel automatically on a configurable schedule ranging from every 5 minutes to daily, keeping your advertising metrics updated for analysis and reporting without manual intervention.

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Send Taboola Data to Excel Automatically

Kondado provides a direct integration between Taboola and Excel, enabling you to replicate your native advertising metrics into spreadsheets without manual exports or complex coding. Simply authenticate your Taboola account, configure Excel as your destination, and select the specific data pipelines containing your campaign statistics. Your advertising data flows automatically into Excel workbooks on a configurable schedule, eliminating repetitive CSV downloads and ensuring your analysis always reflects current performance metrics.

Once your data arrives in Excel, you can build custom performance dashboards using pivot tables, apply familiar formulas to calculate custom ROAS and conversion metrics, and share insights with stakeholders through Microsoft 365’s near-real-time collaboration features. This pipeline supports agency analysts and marketing teams who need to combine Taboola performance data with other business metrics in a flexible spreadsheet environment, enabling deeper analysis of discovery advertising campaigns across devices.

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Available Data Pipelines

The Statistics by campaign, site, and day pipeline delivers granular performance data directly into your Excel workbooks, including impressions, clicks, and cost breakdowns by individual campaigns and publisher sites. You can analyze CTR, CPC, and ROAS metrics to identify high-performing placements and optimize your native advertising spend using Excel’s charting and calculation capabilities.

Agency teams leverage this data to create client-ready performance reports that combine Taboola metrics with internal cost data, while marketing analysts use these pipelines to track daily trends across multiple discovery campaigns. The 26 available fields support detailed segmentation analysis, enabling you to build custom views that compare site-level performance and campaign efficiency without switching between platforms.

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Replicated to Excel

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Excel

Destination

Pre-configured reports

Statistics by campaign, site, and day

Analyze impressions, clicks, and cost by campaign and site. Metrics such as CTR, CPC, and ROAS help evaluate performance.

See all available data → Send Taboola to Excel →

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How to send Taboola data to Excel

Sync data automatically — no code, no manual exports.

Connect Taboola Account

Authenticate your Taboola data source in Kondado by providing your API credentials, allowing the platform to access your campaign statistics and site performance metrics.

Configure Excel Destination

Set Excel as your destination and specify the workbook location where you want campaign data delivered, ensuring your team can access updated metrics through Microsoft 365's cloud environment.

Select Pipelines and Schedule

Choose the Statistics by campaign, site, and day pipeline and define your update frequency, selecting from intervals such as every 5 minutes, hourly, or daily to match your reporting needs.

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Send data from Taboola to other destinations

Taboola > Looker Studio

Taboola > Power BI

Other visualizations

Taboola > Amazon S3

Taboola > BigQuery

Taboola > Excel

Taboola > Google Sheets

Taboola > MySQL

Taboola > PostgreSQL

Taboola > Redshift

Taboola > SQL Server

Choose a tool to visualize your Taboola data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Taboola > Airtable

Taboola > Alteryx

Taboola > Amazon Quicksight

Taboola > BIMachine

Taboola > Cortex

Taboola > Data Studio

Taboola > Geckoboard

Taboola > Grafana

Taboola > IBM Cognos Analytics

Taboola > Klipfolio

Taboola > Looker Studio

Taboola > Looker

Taboola > Looqbox

Taboola > Metabase

Taboola > Microstrategy

Taboola > Pentaho

Taboola > Power BI

Taboola > Qlik Cloud Analytics

Taboola > Qlik Sense

Taboola > Qlik

Taboola > QlikView

Taboola > Redash

Taboola > Superset

Taboola > Tableau

Taboola > BI TOTVS

Taboola > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Taboola data to Excel automatically

How does the Taboola to Excel connection work? ▼

Kondado establishes a direct connection to your Taboola account using API authentication, then extracts your selected campaign statistics and loads them into Excel workbooks on your chosen schedule. The platform handles all data transformation and formatting automatically, delivering clean datasets that align with Excel's structure without requiring manual CSV imports or copy-paste operations.

What Taboola metrics can I replicate to Excel? ▼

You can replicate 26 distinct fields through the Statistics by campaign, site, and day pipeline, including core metrics like impressions, clicks, cost, CTR, CPC, and ROAS broken down by campaign and publisher site. This granular data enables detailed performance analysis of your native advertising campaigns directly within your spreadsheet environment.

How often does Taboola data update in Excel? ▼

Kondado updates your Excel workbooks on a configurable schedule that you control, with options ranging from every 5 minutes to daily intervals depending on your analysis needs. This automation ensures your spreadsheets reflect recent campaign performance without requiring manual refreshes or repeated data pulls from the Taboola interface.

Can I combine Taboola data with other advertising platforms in Excel? ▼

Yes, you can replicate data from multiple sources including Taboola, Google Ads, and Facebook into the same Excel workbook to create unified cross-channel performance reports. This approach enables side-by-side comparison of native advertising metrics against other paid media channels using consistent formulas and visualization tools.

What format does Taboola data take in Excel? ▼

Data arrives in Excel as structured datasets with clearly labeled columns corresponding to the 26 available fields from your Taboola pipelines, ready for immediate analysis using pivot tables, charts, and custom formulas. Each row represents a specific campaign-site-day combination, maintaining the granularity needed for detailed performance evaluation.

Can I send Taboola data to other destinations besides Excel? ▼

Yes, Kondado enables you to send Taboola data to Google Sheets, BigQuery, Power BI, Looker Studio, PostgreSQL, MySQL, Redshift, SQL Server, and Amazon S3. You can configure multiple destinations simultaneously to support different teams and use cases from a single Taboola connection.

How do I analyze Taboola campaign performance in Excel? ▼

Use Excel's pivot tables to summarize impressions and clicks by campaign or site, create custom calculated fields for ROAS analysis, and build trend charts that visualize performance over time. The structured data format supports complex filtering and segmentation, enabling you to identify top-performing publisher sites and optimize budget allocation across your discovery campaigns.

Try out all the features for free for 14 days

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