No-code pipeline · Taboola → Google Sheets

Send data from Taboola to Google Sheets

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From Taboola to Google Sheets: managed, scheduled, no code.

Creating a pipeline that sends data from Taboola to Google Sheets spreadsheets takes only a few minutes with Kondado. And the whole integration from Taboola to Google Sheets is managed and executed by our platform. With Kondado, you can focus on extracting value from Taboola data and combining it with other data in your Google Sheets spreadsheet

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Send Taboola Data to Google Sheets Automatically

How to send Taboola data to Google Sheets? Kondado provides a direct connection that replicates your native advertising metrics directly into spreadsheets without manual exports or complex scripting. Configure your Taboola data source once, select the specific pipelines you need, and set your preferred update frequency from every five minutes to daily. Your campaign statistics flow continuously into Google Sheets, enabling your team to analyze performance using familiar formulas, pivot tables, and charting tools. Marketing analysts can build automated workflows that combine discovery platform metrics with other channels, creating comprehensive views of advertising ROI without leaving their spreadsheet environment.

Kondado automatically replicates Taboola campaign statistics, including impressions, clicks, CTR, CPC, and ROAS, to Google Sheets on a configurable schedule ranging from five minutes to daily, enabling automated reporting workflows without coding.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

The Statistics by campaign, site, and day pipeline delivers granular performance data directly into your spreadsheets, breaking down impressions, clicks, and spend by individual campaigns and publisher sites. With 26 fields including CTR, CPC, and ROAS metrics arriving in Google Sheets, agency analysts can build custom pivot tables to identify top-performing placements and calculate true campaign profitability. Combine these advertising metrics with organic traffic data from other sources to create unified performance dashboards that update automatically on your configured schedule.

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Replicated to Google Sheets

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Google Sheets

Destination

Pre-configured reports

Statistics by campaign, site, and day

Analyze impressions, clicks, and cost by campaign and site. Metrics such as CTR, CPC, and ROAS help evaluate performance.

See all available data → Send Taboola to Google Sheets →

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How to send Taboola data to Google Sheets

Sync data automatically — no code, no manual exports.

Connect your Taboola account

Add Taboola as a new data source in Kondado by entering your API credentials to authenticate your native advertising account. The platform will verify your access permissions and display available campaigns for selection.

Set up Google Sheets destination

Choose Google Sheets as your target destination and specify the spreadsheet URL where your advertising metrics should land. You can select an existing workbook or allow Kondado to create a new dedicated sheet for your Taboola data.

Choose pipelines and schedule updates

Select the Statistics by campaign, site, and day pipeline and define your update frequency from five minutes to daily based on your reporting requirements. Once activated, Kondado automatically replicates your specified metrics into the configured spreadsheet on your chosen schedule.

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Send data from Taboola to other destinations

Taboola > Looker Studio

Taboola > Power BI

Other visualizations

Taboola > Amazon S3

Taboola > BigQuery

Taboola > Excel

Taboola > Google Sheets

Taboola > MySQL

Taboola > PostgreSQL

Taboola > Redshift

Taboola > SQL Server

Choose a tool to visualize your Taboola data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Taboola > Airtable

Taboola > Alteryx

Taboola > Amazon Quicksight

Taboola > BIMachine

Taboola > Cortex

Taboola > Data Studio

Taboola > Geckoboard

Taboola > Grafana

Taboola > IBM Cognos Analytics

Taboola > Klipfolio

Taboola > Looker Studio

Taboola > Looker

Taboola > Looqbox

Taboola > Metabase

Taboola > Microstrategy

Taboola > Pentaho

Taboola > Power BI

Taboola > Qlik Cloud Analytics

Taboola > Qlik Sense

Taboola > Qlik

Taboola > QlikView

Taboola > Redash

Taboola > Superset

Taboola > Tableau

Taboola > BI TOTVS

Taboola > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Taboola data to Google Sheets automatically

How does Kondado send Taboola data to Google Sheets? ▼

Kondado uses your Taboola API credentials to extract campaign statistics and load them directly into your specified spreadsheet. The platform maintains a persistent connection that checks for new data according to your schedule, appending or updating rows without requiring manual CSV downloads. You configure the specific date ranges and metrics once, and the pipeline continues operating automatically.

What Taboola metrics are available in Google Sheets? ▼

The Statistics by campaign, site, and day pipeline includes comprehensive fields covering impressions, clicks, spend, CTR, CPC, and ROAS calculations. You can analyze performance broken down by individual campaigns and publisher sites to identify which placements drive the highest return on ad spend. This granular data enables detailed profitability analysis directly within your spreadsheet environment.

How frequently does Taboola sync with Google Sheets? ▼

You configure the update frequency when setting up the pipeline, choosing intervals as frequent as every five minutes or as spaced as daily depending on your reporting needs. Near-real-time updates ensure your performance dashboards reflect recent campaign activity without manual refreshes. The schedule runs continuously once activated, delivering fresh data at your specified intervals.

Can I merge Taboola and other advertising data in Google Sheets? ▼

Yes, Kondado supports multiple data sources feeding into the same Google Sheets destination, allowing you to compare native advertising performance against social media or search campaigns. You can create unified reporting tabs that pull from different pipelines into adjacent columns or separate sheets within the same workbook. This cross-channel visibility helps optimize budget allocation across your entire media mix.

Does Taboola data come formatted in Google Sheets? ▼

Data arrives as structured rows and columns that you can immediately manipulate using standard Google Sheets functions, formulas, and pivot tables. The replication preserves numerical formats for currency and percentages while maintaining date structures for proper time-series analysis. You retain full control to apply conditional formatting, create charts, or build custom calculated fields on top of the raw data.

Can I send Taboola data to BigQuery and Google Sheets at the same time? ▼

Absolutely, Kondado enables you to replicate the same Taboola data to BigQuery, PostgreSQL, Power BI, or Looker Studio simultaneously while maintaining your Google Sheets connection. This flexibility allows analysts to use spreadsheets for quick ad-hoc analysis while storing historical data in data warehouses for long-term trending. Configure additional destinations without disrupting your existing Google Sheets workflow.

Will my manual changes in Google Sheets be overwritten by new data? ▼

Subsequent updates from Kondado will overwrite the specific cells containing replicated data based on your configured sync mode, though any formulas or charts referencing those cells will automatically recalculate. We recommend creating separate analysis tabs that reference the raw data sheet rather than modifying the imported values directly. This approach preserves your calculations while ensuring data integrity remains consistent with your Taboola account.

How do I set up my Taboola connection in Kondado? ▼

Navigate to the data sources section and select Taboola, then enter your API credentials to establish the initial connection. Kondado validates your account permissions and retrieves available campaigns automatically, allowing you to select specific advertisers or campaigns for replication. The entire setup process requires no coding and typically completes within minutes.

Try out all the features for free for 14 days

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Try out all the features for free for 14 days