No-code pipeline · Taboola → BigQuery

Send data from Taboola to BigQuery

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From Taboola to BigQuery: managed, scheduled, no code.

Creating a pipeline that sends data from Taboola to BigQuery data warehouses takes only a few minutes with Kondado. And the whole integration from Taboola to BigQuery is managed and executed by our platform. With Kondado, you can focus on extracting value from Taboola data and combining it with other data in your BigQuery data warehouse

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Send Taboola Data to BigQuery

How to send Taboola data to BigQuery? Kondado provides a direct connection that replicates your advertising metrics to Google’s data warehouse without requiring any code or technical setup. Simply connect your Taboola account as a data source, select BigQuery as your destination, and choose which pipelines to replicate based on your analytical needs. The platform handles the entire data transfer process on your chosen schedule, whether you need updates every few minutes for near-real-time monitoring or prefer daily batches for comprehensive reporting. Once configured, your Taboola statistics flow automatically into BigQuery, ready for complex SQL analysis, custom dashboard creation, and cross-channel marketing intelligence.

Kondado replicates Taboola advertising statistics to BigQuery on a configurable schedule, enabling automated analysis of campaign performance metrics including impressions, clicks, CTR, CPC, and ROAS directly in your data warehouse without manual CSV exports or API maintenance.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Pipelines

The Statistics by campaign, site, and day pipeline delivers comprehensive advertising metrics directly into your BigQuery environment, capturing impressions, clicks, and spend data across every campaign and publisher site in your Taboola advertising account. With 26 distinct fields including CTR, CPC, and ROAS calculations available for immediate analysis, data teams can build sophisticated SQL queries to identify top-performing publisher placements, detect underperforming campaign segments, and optimize budget allocation strategies based on historical performance trends. This granular dataset enables advanced cohort analysis, automated quality scoring for publisher sites, and comprehensive performance monitoring when combined with other marketing data sources in your data warehouse.

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Replicated to BigQuery

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

BigQuery

Destination

Pre-configured reports

Statistics by campaign, site, and day

Analyze impressions, clicks, and cost by campaign and site. Metrics such as CTR, CPC, and ROAS help evaluate performance.

See all available data → Send Taboola to BigQuery →

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How to send Taboola data to BigQuery

Sync data automatically — no code, no manual exports.

Connect Taboola Account

Authenticate your Taboola data source by entering your API credentials in the Kondado interface, granting access to your campaign statistics and advertising metrics.

Set Up BigQuery

Configure your BigQuery destination by specifying the project, dataset, and table preferences where your Taboola statistics will be stored for analysis.

Choose Pipelines and Schedule

Select the Statistics by campaign, site, and day pipeline and define your update frequency, choosing from intervals between 5 minutes and daily to match your reporting requirements.

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Send data from Taboola to other destinations

Taboola > Looker Studio

Taboola > Power BI

Other visualizations

Taboola > Amazon S3

Taboola > BigQuery

Taboola > Excel

Taboola > Google Sheets

Taboola > MySQL

Taboola > PostgreSQL

Taboola > Redshift

Taboola > SQL Server

Choose a tool to visualize your Taboola data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Taboola > Airtable

Taboola > Alteryx

Taboola > Amazon Quicksight

Taboola > BIMachine

Taboola > Cortex

Taboola > Data Studio

Taboola > Geckoboard

Taboola > Grafana

Taboola > IBM Cognos Analytics

Taboola > Klipfolio

Taboola > Looker Studio

Taboola > Looker

Taboola > Looqbox

Taboola > Metabase

Taboola > Microstrategy

Taboola > Pentaho

Taboola > Power BI

Taboola > Qlik Cloud Analytics

Taboola > Qlik Sense

Taboola > Qlik

Taboola > QlikView

Taboola > Redash

Taboola > Superset

Taboola > Tableau

Taboola > BI TOTVS

Taboola > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Taboola data to BigQuery automatically

How often does Kondado update Taboola data in BigQuery? ▼

Kondado replicates Taboola data on a configurable schedule that you control, with options ranging from every 5 minutes to daily updates depending on your reporting needs. This flexibility allows you to maintain near-real-time campaign monitoring or reduce API calls for historical analysis. The schedule can be adjusted at any time through the platform interface without disrupting existing data flows.

What specific Taboola metrics are available in the BigQuery pipeline? ▼

The Statistics by campaign, site, and day pipeline includes 26 fields covering impressions, clicks, cost, CTR, CPC, and ROAS calculations for comprehensive performance analysis. Each record contains campaign identifiers, site-level breakdowns, and daily timestamps that enable granular SQL analysis. This dataset supports both high-level budget reporting and detailed publisher performance investigations within your BigQuery environment.

Can I combine Taboola data with Facebook Ads in BigQuery using Kondado? ▼

Yes, Kondado enables you to replicate multiple advertising sources into the same BigQuery dataset for unified cross-channel analysis. By joining Taboola statistics with data from Facebook Ads, Google Ads, or other platforms, you can create comprehensive reports comparing native advertising performance against social media campaigns. This consolidated approach eliminates data silos and provides a complete view of your digital marketing spend.

How is Taboola data structured when it arrives in BigQuery? ▼

Taboola data arrives in BigQuery as structured datasets containing daily campaign and site-level statistics with standardized schema definitions. Each row represents a specific date, campaign, and site combination with corresponding metrics like impressions and clicks stored in dedicated columns. This relational structure allows you to immediately run SQL queries, create views, or connect business intelligence tools without additional data transformation.

Do I need coding skills to set up the Taboola to BigQuery connection? ▼

No coding is required to configure the Taboola data source or establish the connection to BigQuery, as Kondado provides a visual interface for authentication and pipeline selection. The platform handles API authentication, data type mapping, and schema creation automatically through point-and-click configuration. Users simply provide their Taboola credentials and BigQuery project details to begin replication.

Can I visualize Taboola data in Looker Studio after sending it to BigQuery? ▼

Yes, once Kondado replicates your Taboola data into BigQuery, you can connect Looker Studio directly to create interactive dashboards and reports. This connection leverages BigQuery's processing power while providing visual analytics for stakeholders who prefer graphical interfaces over SQL queries. The integration supports scheduled report refreshes that align with your Kondado update frequency.

What happens when I add new Taboola campaigns after setting up the pipeline? ▼

The Statistics by campaign, site, and day pipeline automatically includes new campaigns, sites, and data fields as they appear in your Taboola account without requiring manual configuration changes. Kondado detects new campaign identifiers during subsequent replication cycles and adds corresponding rows to your BigQuery datasets. This ensures your historical analysis remains complete and current as your advertising strategy evolves.

Try out all the features for free for 14 days

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