Chat with your Taboola data

AI to analyze Taboola data with Claude and ChatGPT

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Taboola
Works in Claude, ChatGPT and any MCP client

AI to analyze Taboola data with Claude and ChatGPT

Ask Claude, ChatGPT or any MCP client about your Taboola advertising performance in natural language. Query campaign ROI across publisher sites, compare CTR trends between periods, or identify which placements drive the lowest CPC without writing SQL or opening spreadsheets. The AI reads your replicated Taboola data and returns instant insights through conversational chat, turning complex advertising metrics into immediate business answers you can act on within minutes.

Kondado replicates Taboola data to a structured destination and exposes it via MCP server, enabling Claude, ChatGPT and other MCP clients to query 1 pipeline of campaign statistics including impressions, clicks, cost, CTR, CPC and ROAS. The same data also powers ready dashboards in Power BI and Looker Studio for visual monitoring.

Marketing analysts track publisher-level profitability by asking which sites deliver the highest ROAS for specific campaigns. E-commerce managers monitor daily spend efficiency, querying cost-per-click trends to reallocate budget before campaigns exhaust. Finance teams verify advertising costs against revenue targets by requesting week-over-week spend comparisons, while growth marketers identify top-performing placements instantly, all within the chat interface they already use daily without switching contexts.

The pipeline below contains your Taboola advertising metrics structured for analytical queries.

Statistics by campaign, site, and day unlocks granular performance analysis, revealing which publisher sites generate the most impressions for each campaign and where click-through rates lag behind benchmarks. This pipeline captures cost, CTR, CPC and ROAS metrics, enabling chat queries that pinpoint underperforming placements draining budget without converting, or identify high-performing sites worthy of increased investment. When combined with other marketing data sources in your environment, you can correlate Taboola spend with downstream revenue across channels to understand true customer acquisition costs and holistic campaign impact. Automated updates on a configurable schedule ensure your AI assistant always references fresh campaign data when answering questions about yesterday’s performance or last month’s trends.

How to connect Taboola to Claude, ChatGPT and other AI clients

MCP is an open standard. Add the Kondado server to the connections of Claude (Web or Desktop), ChatGPT, or any other MCP client you use, and authorize via OAuth at app.kondado.com.br. Setup through the UI, no code.

Kondado MCP server: https://mcp.kondado.io/mcp
AI vocabulary

Taboola tables and metrics available via Kondado

Each item below is something Claude, ChatGPT or another MCP client already knows how to query — no schema setup, no manual mapping.

1
Table
26
Fields
Ad-hoc questions
Statistics by campaign, site, and day
Analyze impressions, clicks, and cost by campaign and site. Metrics such as CTR, CPC, and ROAS help evaluate performance.

How to connect and use AI with your data

In 3 steps: connect on Kondado, pick dashboard or chat, analyze.

1
Connect Taboola at app.kondado.com.br

Connect Taboola on Kondado at app.kondado.com.br and pick a 'Via Kondado destination' so your data lands ready for AI access and for the dashboard templates.

2
Add Kondado MCP in Claude or ChatGPT

In Claude Web or Desktop, or in ChatGPT, add the Kondado MCP server in the connection settings and authorize once via OAuth. The setup is identical in both clients and requires no CLI commands or code.

3
Chat about Taboola or open dashboards

Ask in chat using natural language about Taboola campaign performance, site-level metrics, or cost trends. For visual recurring monitoring, open a ready Power BI or Looker Studio dashboard template.

Other connectors with AI via MCP

Same Kondado data, in chat through Claude, ChatGPT and other MCP clients.

CRM and Sales

Marketing and Automation

Advertising and Media

E-commerce and Marketplaces

Financial and Payments

Support and Customer Service

Databases

Productivity and Collaboration

Social Media

User Analytics

Storage and Transfer

Frequently asked questions about AI

How ready dashboards and chat via Claude / ChatGPT work together with your data via Kondado.

What specific Taboola metrics can I ask Claude or ChatGPT about in the chat?
You can query impressions, clicks, cost, CTR, CPC and ROAS from the Statistics by campaign, site, and day pipeline. Ask about performance by specific campaigns, compare metrics across publisher sites, or analyze trends over custom date ranges using natural language.
How do I configure Claude Web or Desktop to access my Taboola data through Kondado?
Open the connection settings in Claude Web or Desktop and add the Kondado MCP server. You will be redirected to app.kondado.com.br to authorize access via OAuth once, then your Taboola data becomes available for chat queries immediately.
Does the AI assistant write data back to Taboola or execute campaign actions?
No, the AI provides read-only analytical chat. It answers questions about your replicated Taboola data but cannot create campaigns, modify bids, or execute actions on the advertising platform.
How often is the Taboola data updated for AI queries?
Data replicates on a configurable schedule you set in Kondado, which can be near-real-time or daily depending on your plan. This ensures Claude and ChatGPT reference current metrics when answering questions about campaign performance.
What is the difference between asking the AI in chat and using the ready dashboards?
Chat with Claude or ChatGPT provides immediate, conversational answers to specific ad-hoc questions about your Taboola data. Ready dashboards in Power BI and Looker Studio offer visual templates for recurring monitoring with charts and scheduled report distribution.
Can I use other MCP clients besides Claude and ChatGPT to analyze Taboola data?
Yes, any MCP client works with the Kondado server. While Claude and ChatGPT are the most popular interfaces, other MCP clients also work for querying your Taboola statistics through the same OAuth authentication flow.

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