Chat with your Microsoft Ads data

AI to analyze Microsoft Ads data with Claude and ChatGPT

Get started for free

No credit card required | 14 days | 10 million records | 30 pipelines

sso google logo
Sign up with Google
sso facebook logo
Sign up with Facebook
sso microsoft logo
Sign up with Microsoft
sso linkedin logo
Sign up with Linkedin

or sign up with your email

By signing up, you agree to Kondado’s Terms of service and Privacy policy

Microsoft Ads
Works in Claude, ChatGPT and any MCP client

AI to analyze Microsoft Ads data with Claude and ChatGPT

Connect your Microsoft Ads account to Kondado and start asking questions in natural language through Claude, ChatGPT, or any MCP client. Marketing teams can query campaign performance, check conversion metrics, or compare audience reach across different ad groups without writing SQL. Simply open your preferred AI chat interface and ask about spend efficiency, click-through rates, or keyword performance to get immediate insights from your advertising data. The setup requires no technical coding: just authenticate once via OAuth and start chatting about your Bing Ads metrics.

Kondado offers a direct integration with Microsoft Ads through an MCP server, exposing 1 customizable report pipeline that Claude, ChatGPT, and other MCP clients can query conversationally. The same replicated data also powers ready reports in Power BI and Looker Studio for visual monitoring.

E-commerce managers and digital marketing analysts benefit most from this conversational access to advertising metrics. You can ask how your Bing Shopping campaigns performed last week, which keywords drove the most conversions this month, or how your cost-per-acquisition trends compare to previous quarters. Finance teams reviewing advertising budgets can query spend allocation across campaigns without waiting for manual report generation. This natural language interface turns complex advertising data into actionable business answers for stakeholders across revenue and growth functions, enabling faster decision-making without technical bottlenecks.

Available data for AI analysis

The Microsoft Ads data source makes one comprehensive pipeline available for analysis, offering fully customizable reporting dimensions that adapt to your specific marketing questions. The Relatório customizado pipeline unlocks insights into campaign spend analysis, keyword performance tracking, audience demographic breakdowns, conversion funnel metrics, and device-based performance comparisons when queried through your AI client. You can investigate specific metrics like impression share, quality score trends, or geographic performance distribution by asking targeted questions in chat. While this single customizable pipeline covers all your Microsoft Ads analytics needs, you can analyze different date ranges and metric combinations within it to compare historical performance periods or seasonal trends. Data updates on a configurable schedule, ensuring Claude and ChatGPT always provide answers based on fresh advertising performance metrics rather than stale snapshots.

How to connect Microsoft Ads to Claude, ChatGPT and other AI clients

MCP is an open standard. Add the Kondado server to the connections of Claude (Web or Desktop), ChatGPT, or any other MCP client you use, and authorize via OAuth at app.kondado.com.br. Setup through the UI, no code.

Kondado MCP server: https://mcp.kondado.io/mcp
AI vocabulary

Microsoft Ads tables and metrics available via Kondado

Each item below is something Claude, ChatGPT or another MCP client already knows how to query — no schema setup, no manual mapping.

1
Table
6
Fields
Ad-hoc questions
Relatório customizado
Fully customizable report with dimensions and metrics defined by you

How to connect and use AI with your data

In 3 steps: connect on Kondado, pick dashboard or chat, analyze.

1
Connect Microsoft Ads at app.kondado.com.br

Connect your Microsoft Ads data source on Kondado at app.kondado.com.br and select a 'Via Kondado' destination. Your advertising data lands ready for AI access through MCP and for the Power BI and Looker Studio report templates.

2
Add Kondado MCP in Claude or ChatGPT

In Claude (Web or Desktop) or ChatGPT, add the Kondado MCP server in the connection settings and authorize once via OAuth. Both clients use the same simple GUI setup with no command line or JSON configuration required.

3
Ask about Microsoft Ads in chat

Start asking questions in natural language about your Microsoft Ads campaigns, keywords, and conversions. For visual recurring monitoring, open a ready Power BI or Looker Studio dashboard template using the same replicated data.

Other connectors with AI via MCP

Same Kondado data, in chat through Claude, ChatGPT and other MCP clients.

CRM and Sales

Marketing and Automation

Advertising and Media

E-commerce and Marketplaces

Financial and Payments

Support and Customer Service

Databases

Productivity and Collaboration

Social Media

User Analytics

Storage and Transfer

Frequently asked questions about AI

How ready dashboards and chat via Claude / ChatGPT work together with your data via Kondado.

What business questions can I ask Claude or ChatGPT about my Microsoft Ads data?
You can ask about campaign performance trends, conversion rates by keyword, cost-per-acquisition comparisons, audience reach metrics, and spend allocation across different Bing networks. The AI answers using the live replicated data from your customizable report, providing specific numerical insights and trend analysis in conversational format.
How do I configure Claude or ChatGPT to access my Microsoft Ads data through Kondado?
In Claude (Web or Desktop) or ChatGPT, navigate to the connection settings and add the Kondado MCP server. You will be redirected to app.kondado.com.br to authorize via OAuth once, granting the AI read-only access to your Microsoft Ads metrics without any command line setup required.
Does the AI write data back to Microsoft Ads or execute campaign actions?
No, the AI interaction is read-only analytical chat. Claude, ChatGPT, and other MCP clients can query and analyze your Microsoft Ads data but cannot create campaigns, modify bids, pause ads, or write any data back to the advertising platform.
How does authentication work when connecting Microsoft Ads to Kondado for AI access?
Authentication uses OAuth through app.kondado.com.br. When you add the Kondado MCP server in your AI client, you authorize the connection once by logging into your Kondado account and granting permission, after which the AI can query your replicated Microsoft Ads data.
How often is the Microsoft Ads data updated for AI queries?
Data updates on a configurable schedule that you set in Kondado, ranging from near-real-time intervals to daily or weekly refreshes depending on your reporting needs. This ensures the AI provides answers based on current performance data rather than outdated snapshots.
What is the difference between asking the AI in chat and using the ready dashboards?
Asking the AI in chat provides immediate, specific answers to ad-hoc questions using natural language, while ready dashboards in Power BI or Looker Studio offer visual, recurring monitoring with pre-built charts and graphs. The same underlying data supports both experiences, with chat suited for exploration and dashboards for structured visualization.
Which ready dashboard templates are available for Microsoft Ads data?
Kondado provides report templates for Power BI and Looker Studio that visualize Microsoft Ads metrics in ready dashboards. These templates display campaign performance, keyword analytics, and spend tracking, offering visual monitoring alongside the conversational AI analysis.
Can I use other MCP clients besides Claude and ChatGPT?
Yes, any MCP client can connect to Kondado's Microsoft Ads data. While Claude (Web and Desktop) and ChatGPT are the most popular options, other compatible MCP clients also work with the same OAuth authentication and conversational query capabilities.

Try out all the features for free for 14 days