Ready-to-use and customizable reports for Microsoft Ads

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Microsoft Ads Dashboard and Report Templates

With a Microsoft Ads dashboard from Kondado, marketing teams can track campaign performance, monitor click-through rates, and analyze conversion trends across Bing, partner networks, and search campaigns. You can build a Microsoft Ads report template that highlights cost per acquisition, return on ad spend, and audience reach metrics without writing any code or SQL. From executive summaries to deep dives into keyword performance, these reports turn raw advertising data into clear, actionable insights that help you quickly optimize spend, refine targeting, and broaden audience reach across every channel.

Kondado’s Microsoft Ads data pipeline replicates advertising metrics into Power BI, Looker Studio, or Google Sheets on a configurable schedule, allowing business users to deploy a custom Microsoft Ads KPI dashboard within minutes.

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How to analyze this chart

Step-by-step guide to extract insights from your dashboard

Choose Your Report Template

Browse available report frameworks inside your chosen analytics tool to find a layout that aligns with your Microsoft Ads reporting goals. Select a structure designed for campaign summaries, spend analysis, or executive overviews to speed up your build.

Connect Microsoft Ads Account

Authenticate your Microsoft Ads data source in Kondado and select the pipelines that contain the metrics you need, such as campaign performance or keyword-level metrics. This establishes the data flow that powers your dashboard.

Deploy and Customize Dashboard

Launch your dashboard and adjust filters, colors, and date ranges to match your workflow, then set the update schedule to keep your Microsoft Ads metrics current. You can share the finished view with stakeholders immediately.

Frequently Asked Questions

Answers about dashboards and data visualization

What kind of Microsoft Ads report templates can I build with Kondado? ▼

You can build custom templates for campaign summaries, funnel analysis, and executive KPI views using Kondado's data pipeline. The setup delivers your Microsoft Ads metrics directly into Power BI, Looker Studio, or Google Sheets, where you choose the layout and visual style. This flexibility ensures your reports match the way your team actually works.

Can I customize a Microsoft Ads dashboard after deploying it? ▼

Yes, every dashboard is fully editable once deployed. You can add new charts, change date ranges, apply filters by campaign or device, and rearrange layouts to fit different audiences. Since the underlying data pipeline delivers raw and structured metrics, you have the freedom to adjust calculations and formatting at any time.

Which visualization tools work with Microsoft Ads data from Kondado? ▼

You can send Microsoft Ads data to Power BI, Looker Studio, or Google Sheets through Kondado's pipeline. Power BI works well for complex modeling, Looker Studio excels at collaborative marketing reports, and Google Sheets is ideal for quick calculations and team sharing. Each tool connects directly to the replicated dataset for seamless reporting.

How often does Microsoft Ads data update in the dashboard? ▼

You choose the refresh frequency when setting up the pipeline, with options ranging from every five minutes to daily or longer intervals. The schedule runs in the background, so your dashboards reflect the latest campaign activity without manual data entry. You can modify the timing later if your reporting needs change.

How do I deploy a Microsoft Ads report template using Kondado? ▼

Start by selecting your preferred analytics tool, then connect your Microsoft Ads account as a data source and choose the pipelines you need. Kondado will replicate the data on your chosen schedule, and you can apply a starter layout or build your own views from scratch. Once configured, your dashboard is ready to share with stakeholders.

Can I combine Microsoft Ads data with other marketing sources in one dashboard? ▼

Absolutely. Kondado connects to over 80 sources, so you can replicate data from Facebook Ads, Google Ads, or HubSpot alongside Microsoft Ads. Bringing multiple datasets into a single Power BI or Looker Studio file lets you compare cross-channel performance and calculate blended return on ad spend. This unified view helps marketing teams allocate budgets with greater confidence.

What Microsoft Ads metrics can I track in a custom dashboard? ▼

You can track impressions, clicks, conversions, cost per click, quality score, and conversion rate, among other key fields. The pipeline delivers campaign, ad group, and keyword level data, so you can build reports that drill down from account summaries to individual search terms. This granularity supports both strategic planning and daily optimization tasks.

Do I need coding skills to build a Microsoft Ads dashboard with Kondado? ▼

No code is required at any step. The setup process uses a visual interface to connect your Microsoft Ads account, select pipelines, and configure update schedules. Once the data is flowing, you design charts and filters using the drag-and-drop editors inside Power BI, Looker Studio, or Google Sheets.