How do I send Microsoft Ads data to SQL Server without writing code?

Kondado provides a no-code data source that connects to your Microsoft Ads account and replicates selected metrics directly to SQL Server. You authenticate your Microsoft Ads credentials, configure your SQL Server connection details, and select which dimensions and metrics to replicate on your preferred schedule.

What specific Microsoft Ads data can I replicate to SQL Server?

Through the Custom Report pipeline, you can replicate campaign performance metrics, keyword analytics, ad group statistics, conversion tracking data, and device or geographic dimensions that you configure. You define exactly which fields to include, ensuring your SQL Server database contains only the advertising data relevant to your analysis needs.

How frequently does Kondado update Microsoft Ads data in my SQL Server database?

Kondado updates your data on a configurable schedule that you control, ranging from every five minutes to daily or weekly intervals. This automated approach ensures your SQL Server reflects recent campaign performance without manual data refreshes or API programming.

Can I combine Microsoft Ads data with Google Analytics or Facebook Ads in SQL Server?

Yes, you can replicate data from multiple marketing platforms into the same SQL Server database to create unified cross-channel reports. Join Microsoft Ads performance data with other sources using SQL queries, then visualize the combined results in Power BI , Looker Studio , or Google Sheets .

What format does Microsoft Ads data arrive in within SQL Server?

Data arrives as structured relational datasets with columns corresponding to your selected Microsoft Ads dimensions and metrics, ready for immediate SQL querying. Each pipeline delivers historical and current advertising data into your SQL Server database where you can join it with CRM information or transactional records.

Do I need technical expertise to maintain the Microsoft Ads SQL Server pipeline?

No ongoing technical maintenance is required after initial setup, as Kondado handles API changes, data validation, and schema updates automatically. You manage everything through the visual interface without writing SQL for data extraction or worrying about Microsoft Ads API deprecations.

Can I send Microsoft Ads data to SQL Server and simultaneously to Google Sheets or BigQuery?

Yes, you can configure multiple destinations for the same Microsoft Ads data source, sending identical data to SQL Server, BigQuery , Google Sheets , or PostgreSQL simultaneously. This enables different teams to access Bing Ads data in their preferred tools while maintaining a central SQL Server warehouse.

Send data from Microsoft Ads to SQL Server

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Send Microsoft Ads Data to SQL Server Automatically

Connecting Microsoft Ads to SQL Server enables agencies and marketing teams to centralize campaign performance data for advanced analysis and unified reporting across all marketing channels. Kondado provides a direct integration that replicates your advertising metrics directly into your SQL Server database on a configurable schedule, eliminating manual CSV downloads and repetitive data entry tasks. You choose the update frequency, from every five minutes to daily, ensuring your data warehouse always contains current insights without technical overhead or maintenance burdens while maintaining complete control over data freshness. Once replicated, you can query Bing Ads performance alongside CRM data, calculate true ROI with custom SQL queries, and build automated dashboards that refresh with the latest click and conversion data.

Kondado automatically replicates Microsoft Ads custom report data to SQL Server on your chosen schedule, requiring no code or technical maintenance while delivering campaign analytics to your database for immediate SQL querying and business intelligence.

Our prices start from $19 USD/month, and you can try Kondado for free for 14 days with no credit card required

Available Data Pipelines

The Custom Report pipeline replicates fully customizable Microsoft Ads dimensions and metrics that you define, including detailed campaign performance, keyword analytics, device segmentation, geographic targeting data, and conversion tracking fields. Send granular advertising statistics to SQL Server where you can analyze Bing search trends, monitor quality scores across ad groups, calculate cost-per-acquisition using complex SQL joins with your internal sales datasets, and identify high-performing audience segments for targeted optimization strategies. This pipeline enables automated budget pacing reports, custom attribution models, and comprehensive unified marketing analytics when visualized through Power BI or Looker Studio connected to your SQL Server database.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Pre-configured reports

Report	Description
Relatório customizado	Fully customizable report with dimensions and metrics defined by you

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data →

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How to send Microsoft Ads data to SQL Server

Sync data automatically — no code, no manual exports.

Connect Microsoft Ads account

Authenticate your Microsoft Ads data source in Kondado by providing your account credentials and API access permissions. Select the advertising profiles or manager accounts containing the campaign data you want to replicate to SQL Server.

Configure SQL Server destination

Enter your SQL Server connection details including server address, database name, and authentication credentials to establish the destination endpoint. Kondado supports various SQL Server versions and automatically prepares the database schema for incoming Microsoft Ads data.

Select data and schedule updates

Choose the Custom Report pipeline and define which specific dimensions, metrics, and conversion fields to replicate from your Microsoft Ads account. Set your preferred update frequency, from near-real-time intervals to daily batches, and activate the pipeline to begin automated data replication.

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