How does the Microsoft Advertising to Redshift replication work?

Kondado uses the Microsoft Advertising API to extract your selected metrics and dimensions, then loads them directly into your specified Redshift schema and tables. The process runs automatically on your configured schedule, appending or updating records based on your synchronization preferences without requiring manual CSV exports or API scripting.

What specific data fields can I replicate from Microsoft Advertising?

Through the Custom Report pipeline, you choose from six available fields including dimensions like campaign name and metrics such as impressions, clicks, and conversions. You control exactly which advertising data points enter your Redshift warehouse, ensuring only relevant performance indicators populate your analytics tables.

How often can I update my Microsoft Advertising data in Redshift?

Configure your pipeline to run every 5 minutes for near-real-time campaign monitoring, or select hourly, daily, or weekly intervals for trend analysis and reporting. This flexible scheduling ensures your Redshift tables reflect current performance data without overwhelming your warehouse with unnecessary API calls.

Can I combine Microsoft Advertising data with other marketing sources in Redshift?

Yes, once your advertising data resides in Redshift, you can join it with datasets from Microsoft Advertising , Google Ads, Facebook, or your internal CRM systems. This unified view enables cross-channel attribution modeling and comprehensive funnel analysis directly within your AWS environment.

What format does Microsoft Advertising data take in Redshift?

Data arrives as structured tables within your Redshift schema, with each selected dimension and metric mapped to appropriate PostgreSQL-compatible columns. The pipeline maintains data types from the source API, ensuring numeric values remain numeric and date fields stay properly formatted for SQL queries and joins.

Do I need coding skills to set up the Microsoft Advertising Redshift connection?

No code is required to establish the connection or configure your data replication. The visual interface guides you through authenticating your Microsoft Advertising account, selecting your Redshift cluster credentials, and choosing which report fields to replicate without writing SQL or API scripts.

Can I send Microsoft Advertising data to destinations other than Redshift?

While this page focuses on Redshift, Kondado also supports sending your advertising data to BigQuery , PostgreSQL , MySQL, Amazon S3, and visualization tools like Power BI or Looker Studio . You can configure multiple pipelines to send the same source data to different destinations simultaneously.

Send data from Microsoft Advertising to Redshift

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Send Microsoft Advertising Data to Redshift

How to send Microsoft Advertising data to Redshift? Kondado provides a direct integration that replicates your advertising metrics from Bing Ads and Microsoft partners directly into your Amazon Redshift data warehouse. Simply connect your Microsoft Advertising account as a data source, configure your Redshift cluster as the destination, and select the Custom Report pipeline to define which dimensions and metrics you need. The platform handles the data replication automatically on your chosen schedule, whether you need near-real-time updates every 5 minutes or daily batches for historical analysis. Once configured, your marketing data flows continuously into Redshift without manual exports or complex API management.

Kondado replicates Microsoft Advertising data to Redshift automatically on a configurable schedule, allowing you to combine paid search metrics with other business data in your AWS data warehouse for comprehensive analytics and reporting.

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Available Data Pipelines

With the Custom Report pipeline, you define exactly which Microsoft Advertising dimensions and metrics arrive in your Redshift tables, from campaign performance and keyword costs to conversion tracking and audience demographics. Configure multiple pipelines with different field combinations to separate high-level budget summaries from granular click-level data, then join these with your CRM or sales data in Redshift to calculate true ROI across channels. This flexibility lets agency analysts build client-specific datasets while technical teams maintain clean, structured tables for Power BI or Looker Studio visualization layers.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Pre-configured reports

Report	Description
Relatório customizado	Fully customizable report with dimensions and metrics defined by you

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data →

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How to send Microsoft Advertising data to Redshift

Sync data automatically — no code, no manual exports.

Connect Microsoft Advertising Account

Authenticate your Microsoft Advertising credentials through Kondado's interface to establish the data source connection and grant access to your campaign metrics.

Configure Redshift Destination

Enter your Amazon Redshift cluster details including host, port, database name, and credentials to establish the destination connection where your advertising data will reside.

Select Custom Report Fields

Choose the specific dimensions and metrics from the Custom Report pipeline you want to replicate, then set your preferred update schedule ranging from 5 minutes to daily intervals.

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