How does Kondado replicate Microsoft Advertising data to SQL Server?

Kondado uses a direct connection with the Microsoft Advertising API to extract your selected dimensions and metrics, then loads this data directly into your specified SQL Server database structures. The process runs automatically on your chosen schedule, from every five minutes to daily, ensuring your database reflects the latest campaign performance without manual CSV uploads or complex ETL scripts.

What specific Microsoft Advertising metrics can I replicate to SQL Server?

Through the Custom Report pipeline, you can select from six available fields including campaign performance metrics, ad group statistics, and keyword-level data from your Bing, MSN, and Microsoft partner network campaigns. You define exactly which dimensions and metrics matter for your analysis, creating tailored datasets that match your specific reporting requirements rather than importing generic pre-built schemas.

How often can I update Microsoft Advertising data in my SQL Server database?

You configure the replication frequency based on your business needs, choosing intervals as frequent as every five minutes for near-real-time monitoring or longer periods like hourly or daily for trend analysis. This flexibility allows analysts to balance data freshness with API rate limits and database performance, ensuring you always have current insights without overwhelming your systems.

Can I combine Microsoft Advertising data with other marketing platforms in SQL Server?

Yes, SQL Server acts as a central repository where you can blend Microsoft Advertising metrics with data from other sources like Google Ads, Facebook Ads, or your internal CRM systems. This consolidation enables cross-channel attribution analysis and unified reporting across all your marketing investments in a single database environment.

What format does Microsoft Advertising data arrive in within SQL Server?

The data arrives as structured relational datasets within your SQL Server database, with each selected dimension and metric mapped to appropriate data types that preserve information integrity. You can immediately run SQL queries, create stored procedures, or connect business intelligence tools like Power BI directly to this data for visualization and analysis.

Do I need technical skills to set up the Microsoft Advertising to SQL Server connection?

Kondado's no-code interface guides you through authenticating your Microsoft Advertising account and specifying your SQL Server connection details without requiring API programming knowledge. While basic database understanding helps you structure the destination storage, the platform handles the technical complexity of data extraction, transformation, and loading automatically.

Can I send Microsoft Advertising data to destinations other than SQL Server?

Absolutely, you can replicate your advertising data to multiple destinations simultaneously, including BigQuery , PostgreSQL , Google Sheets , or Looker Studio . This flexibility allows different teams to access the same Microsoft Advertising metrics in their preferred tools while maintaining SQL Server as your primary data warehouse.

Send data from Microsoft Advertising to SQL Server

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Send Microsoft Advertising Data to SQL Server

To send Microsoft Advertising data to SQL Server, you need a direct connection that automates the data flow without manual exports or complex coding requirements. Kondado provides a no-code data source that connects your Microsoft Advertising account directly to SQL Server, replicating campaign metrics and performance data on a configurable schedule. Whether you need updates every five minutes or daily batches, the platform handles the technical complexity while you focus on analysis. Once connected, your Bing Ads performance data flows seamlessly into your database environment, enabling complex SQL queries and business intelligence applications without manual CSV handling. This automated approach eliminates data entry errors and ensures your marketing team always works with current performance indicators stored in your preferred database version and licensing type.

Kondado replicates Microsoft Advertising data to SQL Server automatically on a configurable schedule, allowing you to select specific dimensions and metrics from your custom reports and maintain updated advertising datasets in your database without writing code.

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With the Custom Report pipeline, you define exactly which dimensions and metrics from your Bing Ads campaigns, ad groups, and keywords get replicated to your SQL Server instance. This flexibility lets you build unified marketing datasets in SQL Server that combine Microsoft Advertising performance with CRM data or web analytics for comprehensive attribution modeling. Once stored in your database, you can query cross-channel ROI, automate budget allocation reports, or feed cleaned data into Power BI for executive dashboards that update automatically.

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Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

Pre-configured reports

Report	Description
Relatório customizado	Fully customizable report with dimensions and metrics defined by you

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data →

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How to send Microsoft Advertising data to SQL Server

Sync data automatically — no code, no manual exports.

Connect Microsoft Advertising Account

Authenticate your Microsoft Advertising data source in Kondado by providing your API credentials, allowing the platform to access your campaign data from Bing, MSN, and partner networks.

Configure SQL Server Destination

Enter your SQL Server connection details including server address, database name, and authentication credentials to establish where your advertising data will be stored.

Select Data and Schedule Updates

Choose which dimensions and metrics from your Custom Report pipeline to replicate, then set your preferred update frequency to automate data delivery to SQL Server.

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