No-code pipeline · Microsoft Advertising → BigQuery

Send data from Microsoft Advertising to BigQuery

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From Microsoft Advertising to BigQuery: managed, scheduled, no code.

Kondado replicates Microsoft Advertising data to BigQuery automatically on a configurable schedule, allowing analysts to query campaign performance alongside other business data in a serverless environment.

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Send Microsoft Advertising Data to BigQuery

How to send Microsoft Advertising data to BigQuery? Kondado provides a direct integration that replicates your advertising metrics to Google’s data warehouse without manual exports or complex engineering work. You configure which dimensions and metrics to extract from your Bing Ads campaigns, and Kondado handles the automated data transfer on your chosen schedule, ensuring fresh data arrives consistently for your analysis needs.

Once your data lands in BigQuery, you can build sophisticated attribution models, join advertising spend with sales data from CRM systems, or create automated reporting workflows for regular stakeholder updates. This pipeline eliminates manual CSV downloads and enables consistent data refresh for accurate ROI analysis across your Bing, MSN, and partner network campaigns, helping marketing teams make faster budget decisions with complete data.

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Kondado offers the Relatório customizado pipeline, which delivers fully customizable reports containing the specific dimensions and metrics you define from your Microsoft Advertising account. This flexibility allows you to capture granular campaign data, from keyword-level performance to audience demographics and conversion tracking, directly into your BigQuery instance for comprehensive analysis.

With this data in BigQuery, marketing teams can combine Bing Ads metrics with Google Analytics sessions or e-commerce transaction data to build unified performance dashboards. Analysts can run complex SQL queries to identify high-performing ad groups, calculate cross-channel customer acquisition costs, or feed cleaned datasets into Looker Studio and Power BI for executive presentations.

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Replicated to BigQuery

Custom reports

This connector lets you create custom reports with dimensions and metrics of your choice. In addition to the pre-configured reports below, you can build tailored reports for your needs.

configurable report

extractable fields

BigQuery

Destination

Pre-configured reports

Relatório customizado

Fully customizable report with dimensions and metrics defined by you

See all available data → Send Microsoft Advertising to BigQuery →

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How to send Microsoft Advertising data to BigQuery

Sync data automatically — no code, no manual exports.

Connect Microsoft Advertising Account

Authenticate your Microsoft Advertising credentials in Kondado to establish the data source and authorize API access for campaign data extraction.

Configure BigQuery Destination

Select BigQuery as your target warehouse and specify the dataset location where your advertising reports will be stored for analysis.

Select Data and Schedule

Choose the Relatório customizado pipeline, define your specific dimensions and metrics, then set your preferred update frequency from five-minute intervals to daily synchronization.

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Send data from Microsoft Advertising to other destinations

Microsoft Advertising > Looker Studio

Microsoft Advertising > Power BI

Other visualizations

Microsoft Advertising > Amazon S3

Microsoft Advertising > BigQuery

Microsoft Advertising > Excel

Microsoft Advertising > Google Sheets

Microsoft Advertising > MySQL

Microsoft Advertising > PostgreSQL

Microsoft Advertising > Redshift

Microsoft Advertising > SQL Server

Choose a tool to visualize your Microsoft Advertising data

If the software you need is not listed, drop us a messagem. You can use almost every tool

Microsoft Advertising > Airtable

Microsoft Advertising > Alteryx

Microsoft Advertising > Amazon Quicksight

Microsoft Advertising > BIMachine

Microsoft Advertising > Cortex

Microsoft Advertising > Data Studio

Microsoft Advertising > Geckoboard

Microsoft Advertising > Grafana

Microsoft Advertising > IBM Cognos Analytics

Microsoft Advertising > Klipfolio

Microsoft Advertising > Looker Studio

Microsoft Advertising > Looker

Microsoft Advertising > Looqbox

Microsoft Advertising > Metabase

Microsoft Advertising > Microstrategy

Microsoft Advertising > Pentaho

Microsoft Advertising > Power BI

Microsoft Advertising > Qlik Cloud Analytics

Microsoft Advertising > Qlik Sense

Microsoft Advertising > Qlik

Microsoft Advertising > QlikView

Microsoft Advertising > Redash

Microsoft Advertising > Superset

Microsoft Advertising > Tableau

Microsoft Advertising > BI TOTVS

Microsoft Advertising > Zoho Analytics

Frequently Asked Questions (FAQ)

Answers about sending Microsoft Advertising data to BigQuery automatically

How does the Microsoft Advertising to BigQuery pipeline handle data updates? ▼

Kondado connects to the Microsoft Advertising API to extract your configured report fields and loads them into BigQuery on a schedule you define, ranging from every five minutes to daily intervals. Each run appends or updates the specified datasets according to your synchronization preferences, ensuring your warehouse reflects the latest campaign activity without manual intervention.

What specific Microsoft Advertising metrics can I replicate to BigQuery? ▼

Through the Relatório customizado pipeline, you select from available fields including impressions, clicks, conversions, cost per acquisition, and quality score data. This custom report structure allows you to focus on the exact performance indicators that matter for your Bing, MSN, and partner network campaigns.

Can I combine Microsoft Advertising data with other marketing platforms in BigQuery? ▼

Yes, once your advertising data resides in BigQuery, you can join it with datasets from other sources such as Google Ads, Facebook Ads, or your internal CRM. This consolidation enables cross-channel attribution analysis and unified funnel reporting across all your marketing investments.

How often can I schedule Microsoft Advertising data refreshes in BigQuery? ▼

Kondado supports configurable update frequencies including near-real-time intervals of five or fifteen minutes, as well as hourly or daily synchronization. You select the cadence based on your reporting needs and API rate considerations, with each refresh delivering the latest available campaign statistics to your warehouse.

What data format does Microsoft Advertising use when stored in BigQuery? ▼

The pipeline delivers structured data that maps Microsoft Advertising fields to corresponding BigQuery column types, preserving numeric precision for financial metrics and maintaining date formats for temporal analysis. This standardized schema allows immediate SQL querying and compatibility with business intelligence tools like Power BI or Looker Studio.

Do I need technical skills to set up the Microsoft Advertising BigQuery connection? ▼

No coding is required to establish the connection, you simply authenticate your Microsoft Advertising account and select your desired report configuration. The platform handles API authentication, data type mapping, and schema management automatically, making the pipeline accessible to marketing analysts without engineering support.

Can I send Microsoft Advertising data to destinations other than BigQuery? ▼

Yes, Kondado supports multiple destinations including PostgreSQL, MySQL, Redshift, and Amazon S3, allowing you to route advertising data to the storage solution that fits your existing infrastructure. You can also send data to Google Sheets for quick stakeholder reviews or Excel for offline analysis.

Try out all the features for free for 14 days

Related on Kondado

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